Shareka Roberts has over 7 years of experience in digital marketing and social media management. She has expertise in front-end coding, photo manipulation, content creation, and online community management. Roberts founded the blog Crunktastical.net in 2005 which became a leading destination for African American entertainment news and satire. She also worked as a gossip columnist for XXL Magazine from 2005 to 2008.

1. Shareka Roberts
11921 Colerain Road Unit. 2112, Saint Marys Georgia 31558
(T) 912-674-6641 (E) fresh.crunkjuice@gmail.com
Professional Profile
• More than seven years of digital marketing experience
• Socially active online with a solid understanding of social media and the
dynamics of community interaction
• Experienced with front-end code (HTML, CSS, Javascript)
• Strong skills in photo manipulation
• Enhanced user experience to increase engagement times
• Coordinated with internal marketing and PR firms to support respective missions
in developing client awareness
• Expert in content creating -- writing blog posts, articles, newsletters,
communications materials and relevant photo galleries to be distributed
through social media channels for promotion
• Great presentation skills
• Boats a network of key influencers, media outlets and bloggers
• Boundless curiosity, unstoppable initiative, and a keen attention to detail
• Optimized websites with emphasis on Pay-Per-Click platforms (Google Adsense,
Burst)
• A guru in online community management and site editing
• Works together with leading music industry record companies to create artist
buzz
• Leveraged knowledge and understanding of creative production and technical
development to implement effective timelines
• Expert in using Google Analytics and other measurement tools to provide
metrics to continually discover ways to improve on those metrics through testing
and new initiatives
• Entered into an exclusive partnership with Buzz Media in 2011
Qualifications
• Strong verbal communication • Computer proficient
• Conflict resolution • Client assessment and analysis
• Quick learner • Team leadership
• Extremely organized • File/records maintenance
Relevant Professional Experience
05/2005 Crunk + Disorderly Saint Marys, Georgia

2. Founder / Senior Editor
Founded in May 2005, Crunktastical.net has been one of the leading destinations for
African-American readers online looking for the latest in entertainment news and
satire for six years.
In this short amount of time it has developed a strong reputation with other prominent
pop culture online websites as well as features in popular magazines such as Rolling
Stone, XXL, The Source, and VIBE.
I also speak regularly on my experiences in blogging, personal branding and
mentoring.
PRESS MENTIONS
Print
• Web Watch, XXL Magazine, September 2006
• Gossip Feature, Hip Hop Soul, Spring / Summer 2006
• Urban Blogs Worth Bookmarking, Rolling Stone, September 2007
• R. Kelly to magazine: 'I'm the Martin Luther King', Chicago Sun-Times, May
2007
• Juice Issue, Vibe Magazine, November 2008
• Blog Log, Washington Post Express, March 2010
• Blogger's Circle, Vibe Magazine, May 2010
Television
• BET Countdown 2006 (Top Pop Culture Blogs Segment)
Radio
• On air mentions during Hot 97 Miss Info's Drama Report (2005-present)
• On air mentions during the nationally syndicated The Rickey Smiley Morning
Show
05/2006 - 01/2008 XXL Magazine - Harris Publication New York City, New York
Gossip columnist
• Was approached by former XXL magazine editor-in-chief Elliott Wilson to write
daily content featuring news stories / gossip items for XXLMAG.com. The
featured column, Talkin' Reckless, touched on hip-hop and urban music
culture.
• Build a buzz about the column by using Myspace bulletins, advertising on sister
websites and being an active member on several discussion boards.
• Brainstormed innovative content ideas to showcase the hip-hop culture in a
fun, humorous light.
Education
2003 Camden County High School, Kingsland, Georgia, USA

3. Professional Honors
• Recognized by Heineken as one of Atlanta's 30 Under 30
• Black Weblog Awards Winner - 2006, 2007 and 2008
• Profiled by Media Bistro for an article on humor