8. 2.5x more often than local city
guides, 4x more often than online
sites/reviews, and10x often more
than social media check-in sites.
9. Focus
Better basic
Bring their traces search from
Key Benefit with you everyone to just
Find the “expert”
you
Bing Release Opinion Infusion Interest Infusion
Shopping, Travel,
Focus People Finder
10.
11. Users’ Users’
Attributes Actions
Retweets
Friends
Replies
Followers
Others that share the
same link
Follows
Likes
12. 100%
94%
90%
80%
78%
% of Tweets that include links
70%
60%
57%
50%
% including link
45%
40% Linear (% including link)
30%
25%
20%
10%
4%
0%
0 1 2 3 4 5
* Source: Editorial judgments Score
Quality
15. Things you already do New things to consider
Make it easy to Like and
Quality Interesting & useful content
Share content. Include links
in Tweets and Updates
Trust Trustworthy sites linking to Trust-worthy people sharing
your site; anchor text your links or tweets; avoiding
spammy clumps
Popularity # of high quality links # of people Retweeting or
Liking what you said/shared
in the last minute, hour, day,
week
Timeliness Update your site, blogs Be prepared to turn on a
dime, and for the flash mob