Discover ways to promote your brand using Facebook pages. How to attract fans by beginningting with a strategy, defining your target audience, establishing clear objectives and measuring your progress.
Get an overview on how social marketing differs from traditional marketing methods. Also, how using social networks and third-party applications can make managing your time online easier.
Using twitter to enhance your job search 9 30-2010Julia Kinslow
Leverage Twitter in your job search process. This presentation will help you begin using the social media tool effectively to connect you, the job seeker, to company hiring managers and recruiters.
Parking today PIE webinar presentation 3 03-10Julia Kinslow
Find out how the parking industry is using social media to enhance customer service techniques, communicate in real time with their staff and run their business more efficiently.
Get an overview on how social marketing differs from traditional marketing methods. Also, how using social networks and third-party applications can make managing your time online easier.
Using twitter to enhance your job search 9 30-2010Julia Kinslow
Leverage Twitter in your job search process. This presentation will help you begin using the social media tool effectively to connect you, the job seeker, to company hiring managers and recruiters.
Parking today PIE webinar presentation 3 03-10Julia Kinslow
Find out how the parking industry is using social media to enhance customer service techniques, communicate in real time with their staff and run their business more efficiently.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Integrating Social Media Into Business FunctionsDebra Askanase
Social media is not just for marketing and sales! Social media tools and platforms also offer businesses opportunities to increase ROI in the areas of human resources, training, customer service,and internal communications. This slide show offers specific examples of how companies are integrating social media into business functions. Please add your comments as well!
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
The Art of Social Media: LinkedIn editionGuy Kawasaki
LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. However, for people seeking a professionally oriented and serious environment, it has become a power platform.
I’ve been trying many techniques for more than a year, and I’d like to share some of my best LinkedIn tips for the art of tapping the social-media power of LinkedIn.
More about The Art of Social Media: Power Tips for Power Users here: http://artof.social
Read the full article on LinkedIn here: http://linkd.in/1zj5Dvc
Pin it for later: http://www.pinterest.com/pin/197736239865016267/
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Leveraging Google+ for Search, Sales and SuccessFSC Interactive
Originally presented on August 18th to the Baton Rouge Social Media Club, Adele Tiblier, Director of Interactive Strategy covered a few of the social and search benefits as well as how to leverage Google+ for businesses despite the ability to actually be a business on Google+.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
20 Social Media Tips Every Marketer Should Knowmanagerslides
Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY
Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.
Professional Presentation Design Agency
www.managerslides.com | info@managerslides.com | @managerslides
#socialmedia #socialmediamarketing social media #digitalmarketing #entrepreneurship #business #socialmediastrategy #tips #marketing #facebook #marketing #instagram #pinterest #twitter #analytics #growth #startup #smallbusiness #corporate #communication
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Integrating Social Media Into Business FunctionsDebra Askanase
Social media is not just for marketing and sales! Social media tools and platforms also offer businesses opportunities to increase ROI in the areas of human resources, training, customer service,and internal communications. This slide show offers specific examples of how companies are integrating social media into business functions. Please add your comments as well!
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
The Art of Social Media: LinkedIn editionGuy Kawasaki
LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. However, for people seeking a professionally oriented and serious environment, it has become a power platform.
I’ve been trying many techniques for more than a year, and I’d like to share some of my best LinkedIn tips for the art of tapping the social-media power of LinkedIn.
More about The Art of Social Media: Power Tips for Power Users here: http://artof.social
Read the full article on LinkedIn here: http://linkd.in/1zj5Dvc
Pin it for later: http://www.pinterest.com/pin/197736239865016267/
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Leveraging Google+ for Search, Sales and SuccessFSC Interactive
Originally presented on August 18th to the Baton Rouge Social Media Club, Adele Tiblier, Director of Interactive Strategy covered a few of the social and search benefits as well as how to leverage Google+ for businesses despite the ability to actually be a business on Google+.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
20 Social Media Tips Every Marketer Should Knowmanagerslides
Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY
Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.
Professional Presentation Design Agency
www.managerslides.com | info@managerslides.com | @managerslides
#socialmedia #socialmediamarketing social media #digitalmarketing #entrepreneurship #business #socialmediastrategy #tips #marketing #facebook #marketing #instagram #pinterest #twitter #analytics #growth #startup #smallbusiness #corporate #communication
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Strategies for Building Business with LinkedIN and Facebook (2010)Atlantic Webworks
LinkedIN and Facebook offer fantastic opportunities for companies to develop business relationships. Join Adrienne Cregar Jandler for a tactical review of key features and strategies for utilizing these networks to build business.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Similar to Facebook business strategies & techniques 12 8-10 (20)
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. What you’ll learn in today’s session
Differences between Facebook personal and business pages
Strategic ways to build your brand
10 ways to attract fans and keep them coming back
Ways to engage – what to post
Why use Facebook to leverage SEO?
Calls to action to convert Facebook fans into clients
LIVE demonstration:
◦ Discuss parts of a business profile
◦ Review samples of engaging business pages
◦ Tour Insights page – metrics to monitor fan interaction
◦ Facebook Ads – like PPC, easily manageable and can be highly
effective in getting your brand noticed at critical times when
your target audience is on Facebook.
Q&A
3. There are personal profiles
and then there are business pages
Facebook = a relationship marketing platform
A business page is a place to build a community where prospects and clients go for
information and conversation. It is a forum in which to ask questions and to provide
feedback on your brand and your services.
5. Start with a strategy
As in any marketing strategy, you have to outline specifics of what you
intend to get out of it. Then, measure the results in order to know if you’re
on the right track. If not, change your tactics.
1. Select 1-3 goals for your social media efforts that support your greater
business goals and then identify 2-3 specific objectives for each goal.
2. Identify appropriate channels to support your efforts based on what you
know about your clients and target market.
3. Develop a strategy for a social media execution that includes specific
tactics you will take to meet each objective and goal.
4. Select metrics that are fitting and will track your efforts to measure and
gauge the progress of your social marketing.
5. Execute, track progress, measure outcomes and adjust your strategy
accordingly.
6. Establish goals around greater business goals
1. If your goal is to build regional brand awareness, your objectives
might be to:
◦ Establish yourself as an industry thought leader
◦ Increase number of new leads
2. Select appropriate channels
◦ Facebook regional business page
◦ LinkedIn
3. Define tactics
◦ Add frequent status updates to Facebook and LinkedIn (use company blog or
links to relevant articles)
◦ Review industry groups on LinkedIn, comment on 1-2 discussions per week or
answer an industry question
◦ On your Facebook business page, ask an interesting question once a week to
gather feedback from your fans
4. Establish metrics
◦ Number of new connections on LinkedIn and Facebook in Q1 and Q2
◦ Number of new leads in Q1 and Q2
7. Execute: track your progress
Social Media Metrics Q1 Q2
Online Visibility (regional brand
Jan Feb Mar Apr May Jun
awareness)
Facebook (new fans) 25 30 50 8 10 50
LinkedIn (new contacts) 50 100 125 10 60 75
Number of new leads Jan Feb Mar Apr May Jun
2011 - Actual 30 45 50 20 25 50
2011 - Goal 25 40 50 60 70 80
8. Measure outcomes and adjust strategy
Online visibility (brand awareness)
200
180
160
140
120
100
80 LinkedIn (Contacts)
60 Facebook (Fans)
40
20
0
Jan Feb Mar Apr May Jun
Number of new leads
2011 Actual 2011 Goal
90
80
70
60
50
40
30
20
10
0
Jan Feb Mar Apr May Jun
9. 10 ways to attract fans and keep them coming back
1. Determine your brand personality. Brands are not 6. Exclusive content that entertains, engages,
people, but the personification of brands helps informs, or simply makes the reader smile is great
prospects connect with them. Much of this personality for keeping their attention. Encourage fans to upload
comes through your own voice since people want to their own photos or videos. Create a community around
connect with individuals, not companies. your business. Leverage the viral nature of the newsfeed.
2. Use consistent dialogue and messaging to amplify 7. Target influencers. Call attention to fans (put an @
your brand. When engaging with prospects and symbol before your friend’s username) who have
clients, it’s important that there is consistent dialogue successfully used your services and may join or lead
and messaging that indirectly speaks to how your conversation around your brand.
company’s services can be valuable to them. i.e.,
8. Tag photos and status updates using @username and
company blog and YouTube testimonials.
they will receive a notification of your post. Tagging
3. Define your target market. Be aware of demographic your photos and updates are a way to increase the social
differences in your local market, such as age, gender and shareable features of Facebook.
and socio-economic groupings.
9. In order for a page to be ‘Liked,’ it must be likeable first.
4. Know terms that drive action from your target This translates to quality wall posts and consistent
market. Each prospect has their own psychological engagement. Place a shout-out or reminder to your
triggers that will drive them to act and seek out your fans to Like status updates and instruct them to click
services. Invest the time to test out various forms of the Share button right next to your message so that
copy and see what works with your market. Find the their friends will be alerted about the update, too.
actual words that will make it more likely for your fans
10. Get a vanity URL with only 25 fans. This makes it easier
to take action, associate them with your brand and
for prospects and search engines to find you. Keep it
increase the bond with your fans.
simple including business name. You can choose a
5. Listen to your target market. Social marketing is vanity URL at: http://www.facebook.com/username.
much more about listening than talking at people.
New media marketing has become a conversation that
brands have with their prospects. Having
conversations with your fans builds trust with your
brand and if given the opportunity, your fans will
actually tell you what they’d like your brand to provide.
10. Ways to engage – what to post
Relevant content is king. Master the art of
conversation around your services and
demonstrate to fans why frequently visiting your
page will be beneficial to them.
Post interesting questions on a regular basis to
encourage your fans to engage. This activity
allows visitors to see an active page of which they
may want to take part.
Link to your company blog. Ad frequent posts
that include information which is timely and
relevant to your fans.
Upload raw videos and photos and they will
immediately be posted to all of your fans’
newsfeeds to watch, comment on, and increase
overall engagement.
Talk about local upcoming events, post them
on your page, send invites to your fans and ask
them to share it with their friends.
Be human. Share your activities, thoughts,
clients’ successes, fun stuff about local sports
events, post comments on other business pages.
Post meaningful quotes and tell your fans why
it means something to you.
11. Why leverage SEO with Facebook?
Being “big” on Twitter and Facebook is important to search engines*
The complex algorithms and mathematical calculations that Google applies to its search engine
technology are becoming more social as the search giant continues to work hard at being relevant in
a fast-moving web.
Google and Bing recently commented how social media data influenced regular web search
results. As we all know being found on the first page of Google in search results can drive a lot of
traffic to your blog and website and research shows that nearly 90% of all clicks on links on
Google come from being on the first page of Google.
Question: Do you track links shared within Facebook, either through personal walls or fan
pages?
◦ Bing: Yes. We look at links shared that are marked as “Everyone,” and links shared from
Facebook fan pages.
◦ Google: We treat links shared on Facebook fan pages the same as we treat tweeted links. We
have no personal wall data from Facebook.
Question: Do you try to calculate the authority of someone on Facebook, either say via their
personal wall or their fan page?
◦ Google: The treatment is the same as for Twitter where we do compute and use author
quality.
In essence then Google and Bing do use consider your “social authority” on Twitter and Facebook
to provide weight to search engine results and this will increase significantly over time as the
social web grows.
So maybe it’s time you contribute to building your company’s Facebook and Twitter authority?
*Information courtesy of AllFacebook.com
12. Provide calls to action to convert fans into clients
1. The most important phase of the Facebook sales funnel is the action phase. Your focus
is on generating leads and occasionally selling services directly. The first priority is obviously
on building a community but you eventually need to drive fans to take some sort of action.
2. Drive prospects to your company’s website where you are more likely to convert them.
Post a company blog, talk about important company announcements or upcoming offline
events. Also, invite them to visit your website to connect with you on LinkedIn or other social
media sites.
3. Add a Welcome tab. Adding a welcome tab provides a call to action for visitors to “Like” your
business page and become a fan. This gives you multiple opportunities to consistently be in
front of your prospects. It also leverages the viral nature of your fans’ personal news feed,
allowing you to make more impressions to their friends.
4. Post information about your upcoming local events and giveaways they can get for
bringing a friend. Take pictures, make commentary, tag participants and encourage them to
share with friends to entice more to come next time.
5. Provide a Facebook page lead form. This is a simple form where users provide their name
and e-mail address to obtain free content. This requires a bit of HTML code, but is a great
way to develop relationships with those who may not be interested today, but will be
tomorrow.
6. Understand Facebook’s Statement of Rights and Responsibilities. Pay special attention
to promotion and contest guidelines. If you violate their rules, they can remove your page
altogether. http://www.facebook.com/terms.php
13. Questions?
Contact: Julia Kinslow
Phone: 614.395.2181
E-mail: jmkinslow@ninedotscreative.com
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Helping you connect-the-dots
to social marketing strategy