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Managing Talent
In the next hour: 
• A contented presenter 
• All about you 
• Creating a bit of sparkle 
• When things go wrong
Ideas are 
everywhere …. 
A contented presenter
For a happy, safe & secure presenter 
… before broadcast 
• Things you absolutely MUST do 
• Things you really SHOULD do 
• Things you maybe COULD do
For a happy, safe & secure presenter 
… during and after broadcast 
• Things you absolutely MUST do 
• Things you really SHOULD do 
• Things you maybe COULD do
Ideas are 
everywhere …. 
The prickly issue 
of feedback
Ideas are 
everywhere …. 
The SMART Model 
• Specific 
• Measureable 
• Achievable 
• Respectful 
• Timely
Ideas are 
everywhere …. 
And relax …
Ideas are 
everywhere …. 
Making your presenter feel 
secure … the news in brief 
• Clear, assertive, regular communication 
• Be a closet pessimist and surface 
optimist 
• Stay calm 
• Be a buffer
All about you
All about you: 
• Your audience is your greatest ally 
• Be authentic 
• Be brave (about what you do and don’t 
know) 
• Don’t accept bad behaviour
Creating a bit of sparkle
You as a radiator!
Great production 
is not just a 9 to 
5
Ideas are 
everywhere ….
We love them …. 
Not their formats
When things 
go wrong
Scenario One 
Your presenter has recently been given a 
TV slot and now seems bored and 
disengaged when he turns up to do your 
radio show. He’s arriving 5 minutes before 
you’re due on air and often leaves 
immediately afterwards. When he’s 
presenting his broadcasting feels formulaic 
and passionless. What do you do?
Scenario Two 
You’re producing a news programme and 
have had technical problems, which are out 
of your control, all morning. Your presenter 
is becoming grumpy and impatient and has 
started to comment on air about how poor 
the programme is sounding. You have a 5 
minute window to chat to her while a 
feature plays – what do you say?
Scenario Three 
You are new to this production team and 
have been given the task of producing a 
high profile, well loved presenter with a 
strong personality. While he normally hits 
deadlines for news and trails, he’s 
dismissing your production this morning: 
talking way too much, skipping tracks & 
missing timings. When you ask him to get 
back on track, he just laughs … what next?
Scenario One 
• Told the presenter but made no 
difference 
• Sent presenter home with recording and 
got him to defend his position 
• Though didn’t get a straight admission, 
performance improved 
Could have: 
• Mentioned damaging brand 
• Suggested they work together to refresh 
the show and generate new ideas
Scenario Two 
• Told the presenter her on air behaviour 
was unacceptable 
• Asked if she wanted to produce the 
programme herself 
• Got given job of regular producer! 
Could have: 
• Agreed to review problems when off air 
• Acknowledged audience would notice
Scenario Three 
• Went into studio and spoke face to face 
• Identified 2 key expectations 
• Spoke to editor after show 
Could have: 
• Referred behaviour to superior 
• Spoken to editor during show 
• Fed back that show sounded poor 
• Asked – what’s the problem?
Managing Talent – Tips 
• You’re all on the same team – no them vs us! 
• Let your presenter’s personality shine through 
• Don’t expect to create sparkle in a vacuum 
• Be the best audience for your presenter 
• Feedback is essential for all of you to improve

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Managing talent

  • 1.
  • 3. In the next hour: • A contented presenter • All about you • Creating a bit of sparkle • When things go wrong
  • 4.
  • 5.
  • 6. Ideas are everywhere …. A contented presenter
  • 7.
  • 8. For a happy, safe & secure presenter … before broadcast • Things you absolutely MUST do • Things you really SHOULD do • Things you maybe COULD do
  • 9. For a happy, safe & secure presenter … during and after broadcast • Things you absolutely MUST do • Things you really SHOULD do • Things you maybe COULD do
  • 10. Ideas are everywhere …. The prickly issue of feedback
  • 11. Ideas are everywhere …. The SMART Model • Specific • Measureable • Achievable • Respectful • Timely
  • 12. Ideas are everywhere …. And relax …
  • 13. Ideas are everywhere …. Making your presenter feel secure … the news in brief • Clear, assertive, regular communication • Be a closet pessimist and surface optimist • Stay calm • Be a buffer
  • 15. All about you: • Your audience is your greatest ally • Be authentic • Be brave (about what you do and don’t know) • Don’t accept bad behaviour
  • 16. Creating a bit of sparkle
  • 17. You as a radiator!
  • 18. Great production is not just a 9 to 5
  • 20.
  • 21. We love them …. Not their formats
  • 22.
  • 23. When things go wrong
  • 24. Scenario One Your presenter has recently been given a TV slot and now seems bored and disengaged when he turns up to do your radio show. He’s arriving 5 minutes before you’re due on air and often leaves immediately afterwards. When he’s presenting his broadcasting feels formulaic and passionless. What do you do?
  • 25. Scenario Two You’re producing a news programme and have had technical problems, which are out of your control, all morning. Your presenter is becoming grumpy and impatient and has started to comment on air about how poor the programme is sounding. You have a 5 minute window to chat to her while a feature plays – what do you say?
  • 26. Scenario Three You are new to this production team and have been given the task of producing a high profile, well loved presenter with a strong personality. While he normally hits deadlines for news and trails, he’s dismissing your production this morning: talking way too much, skipping tracks & missing timings. When you ask him to get back on track, he just laughs … what next?
  • 27. Scenario One • Told the presenter but made no difference • Sent presenter home with recording and got him to defend his position • Though didn’t get a straight admission, performance improved Could have: • Mentioned damaging brand • Suggested they work together to refresh the show and generate new ideas
  • 28. Scenario Two • Told the presenter her on air behaviour was unacceptable • Asked if she wanted to produce the programme herself • Got given job of regular producer! Could have: • Agreed to review problems when off air • Acknowledged audience would notice
  • 29. Scenario Three • Went into studio and spoke face to face • Identified 2 key expectations • Spoke to editor after show Could have: • Referred behaviour to superior • Spoken to editor during show • Fed back that show sounded poor • Asked – what’s the problem?
  • 30. Managing Talent – Tips • You’re all on the same team – no them vs us! • Let your presenter’s personality shine through • Don’t expect to create sparkle in a vacuum • Be the best audience for your presenter • Feedback is essential for all of you to improve