The document discusses how extension services can use social media like LinkedIn, Facebook, and Twitter to stay connected with their communities. It provides details on each platform, including statistics on Facebook usage and suggestions for how to use each site for extension purposes. The key benefits mentioned are reconnecting with past colleagues and clients, sharing information and resources, and maintaining connections with a wider audience. Guidelines discussed include keeping content professional, relevant, correct and current.

1. Staying Connected with Your Community Through Social Media Steven E. Newman, Ph.D., A.A.F. Greenhouse Crops Extension Specialist and Professor of Floriculture Colorado State University Extension

2. or How to drink from a fire hose MIT Museum http://museum.mit.edu/150/entries/684

4. Outreach delivery

5. Continuing education

6. Laboratory testing

7. Field days

8. Youth development

9. Ag consultation

10. Food and nutritionStaying Connected with Your Community Through Social Media

11. Where is our audience? 9/30/2009 Staying Connected with Your Community Through Social Media 4

12. 9/30/2009 Staying Connected with Your Community Through Social Media 5

14. Adequate preparation

15. Appropriate methods

16. Significant results

17. Effective presentation

19. LinkedIn Business-oriented social networking site Place for professional profiles Maintain connections Job postings or personal search Blog links Groups with similar interests 9/30/2009 Staying Connected with Your Community Through Social Media 8

20. How do I use LinkedIn Business connection with many that do not use other social media Maintain connections with former students and colleagues looking for references Sharing among groups 9/30/2009 Staying Connected with Your Community Through Social Media 9

21. Facebook Fourth largest population in the world (>300 million active users) Fastest growing group 35+ 6 billion minutes 40 million status updates 10 million users become fans of Pages 2 billion photos and 14 billion videos 2 billion pieces of content 65 million mobile users 65 translations 70% users outside of US 9/30/2009 Staying Connected with Your Community Through Social Media 10 Facebook Statistics: http://www.facebook.com/press/info.php?statistics

22. How do I use Facebook First, I follow my teenage sons (they don’t like it) I have reconnected with many previous colleagues, friends, and classmates I have made many new friends and colleagues. It has built some new and interesting connections I keep what I post relevant (at least to me) I do mix personal and professional I follow a lot of sources that provide information that I did not previously have access to in one spot 9/30/2009 Staying Connected with Your Community Through Social Media 11

23. Fan Pages on Facebook 9/30/2009 Staying Connected with Your Community Through Social Media 12

24. Data from Fan Pages 9/30/2009 Staying Connected with Your Community Through Social Media 13

25. Group Pages on Facebook 9/30/2009 Staying Connected with Your Community Through Social Media 14

26. Group Pages on Facebook 9/30/2009 Staying Connected with Your Community Through Social Media 15

27. Twitter 9/30/2009 Staying Connected with Your Community Through Social Media 16

28. Twitter Twitter is a micro-blogging service, which are text-based More than 25 million accounts Tweets are updates or a miniature blog Announcements reTweets Direct messages News reporting Marketing 9/30/2009 Staying Connected with Your Community Through Social Media 17

29. Twitter Platforms 9/30/2009 Staying Connected with Your Community Through Social Media 18

31. Twobilehttp://www.infinitumsoftware.com/twobile

32. ceTwithttp://www.kosertech.com/blog/?page_id=5

33. PockeTwithttp://code.google.com/p/pocketwit/

34. Twikinihttp://www.trinketsoftware.comMost reviewers recommend ceTwit and PockeTwit http://www.brighthub.com/mobile/windows-mobile-platform.aspx I have chosen ceTwit Stripped down Twitter client for Windows Mobile device Tiny download Resource-light installation No fussy graphics

35. TwitPic TwitPic.com almost seems like it was developed for Extension Quick sharing of photos on the go from a mobile phone Means to get a photo out for diagnostics or comments 9/30/2009 Staying Connected with Your Community Through Social Media 20

36. Plaxo Plaxo is an online address book and a social networking service 20 million users Plaxo will provide several feed linkages This was my first service and I used originally to help manage my Outlook contacts I use the Plaxo Badge to combine many services 9/30/2009 Staying Connected with Your Community Through Social Media 21

37. Ning Ning is a mans to create your own social network ASHS is making use of Ning for its working groups Owner controlled Private Forums 9/30/2009 Staying Connected with Your Community Through Social Media 22

38. What are the costs? Most are free services LinkedIn has a fee-service that provides more data Advertisement is available on Facebook What is the value of your time? What does it cost for your specific service to access the sites? 9/30/2009 Staying Connected with Your Community Through Social Media 23

39. Making them work together Find applications that make it easy Facebook and Twitter are easily linked Tools such as FriendFeed will merge postings from blogs automatically Don’t be afraid to recycle materials Stay current Find the social media platforms that you like and enjoy Make sure that you keep it fun Promote self 9/30/2009 Staying Connected with Your Community Through Social Media 24

40. Tools to manage the information Use your blog with widgets that link services 9/30/2009 Staying Connected with Your Community Through Social Media 25

41. Tools to manage the information 9/30/2009 Staying Connected with Your Community Through Social Media 26 Consider using an aggregator (rss feed)

42. Tools to manage the information 9/30/2009 Staying Connected with Your Community Through Social Media 27 Develop a personal portal with a reader

43. Tools to manage the information 9/30/2009 Staying Connected with Your Community Through Social Media 28 Develop a personal portal with a reader

44. Things to remember Keep it professional Post what is meaningful Make sure that your information is current Make sure that your information is correct Make sure that your information is relevant Take care in the use of autofeed services Follow many others, but use filters Remember, social media is social and PUBLIC 9/30/2009 Staying Connected with Your Community Through Social Media 29

45. 9/30/2009 30 Staying Connected with Your Community Through Social Media For more information, contact me at http://ghex.colostate.edu/ http://www.twitter.com/newman7118 http://twitpic.com/photos/newman7118 http://www.facebook.com/senewman http://ghadvisor.blogspot.com http://www.linkedin.com/in/snewman7118 stevennewman@chat.extension.org steven.newman@colostate.edu And….. (970) 491-7118