This document discusses trends in social media and best practices for using various social platforms. It provides statistics on social media usage and growth. Key tips include encouraging engagement on Facebook through contests and comments, increasing Twitter followers through hashtags and photos, and using free tools like HootSuite to streamline publishing across multiple networks. Metrics like followers, likes, and shares are important to track the success of social media campaigns.
This document discusses using social media for business. It begins by defining social media as social networking websites and blogs that allow users to interact and communicate. The growth of social media has led many businesses to create online presences on these platforms to connect with customers. The document then discusses how businesses can use social media for advertising, marketing, customer service, and brand management. Specific strategies covered include targeted advertising, peer recommendations, and using customers as brand ambassadors.
Envision provides services for persons with developmental disabilities in Weld County, Colorado. Their current marketing strategy includes community events, fundraising art shows, and an informative website. To expand their reach, Envision plans to utilize online forums and social media. This includes creating a Facebook page to communicate with clients and families, a blog to elaborate on information, and a YouTube channel and Jumo profile to connect with more volunteers. Envision will promote their new online presence through emails, staff training, and press releases to measure success using analytics tools. The goal is to join online social media and better inform and enhance the lives of those with developmental disabilities.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
This document provides an executive summary and table of contents for a report on Facebook advertising. It discusses how Facebook advertising has not been widely researched despite Facebook's popularity. The report aims to analyze the business benefits of Facebook advertising and provide solutions for choosing social media channels. It examines Facebook advertising practices, benefits for businesses, and areas for future research. The methodology, theoretical considerations, practical analysis through case studies, and limitations/risks of Facebook advertising are also summarized.
In February 2009, the world\'s largest social networking site, Facebook, introduced a series of policy changes regarding privacy and property ownership. Such a move caused much confusion among online users. In response, Facebook needed to develop an internal PR campaign to justify its actions and increase communication with users.
The following presentation is a semester-long case study in which I examined Facebook\'s PR strategies and drew suggestions based on personal experience and academic study.
Social media refers to online platforms that allow users to create and share content with other users or networks. Popular social media sites include Facebook, which launched in 2004 and allows users to connect with friends and share photos and updates, Twitter, which launched in 2006 and allows users to share short messages called tweets, and LinkedIn, which launched in 2003 and focuses on professional networking. These sites facilitate interaction and conversation through features like sharing, messaging, and community building.
The document discusses social networking advertising opportunities. It defines social networking as online communities that connect individuals. The two leading social networks are Facebook and MySpace. Social networking participation has grown significantly and now includes over half of online Americans. The document outlines various social networking advertising options such as traditional ads, sponsored content, branded profiles, widgets, and apps. It also discusses the differences between advertising directly on social media platforms versus through app networks.
This document discusses using social media for business. It begins by defining social media as social networking websites and blogs that allow users to interact and communicate. The growth of social media has led many businesses to create online presences on these platforms to connect with customers. The document then discusses how businesses can use social media for advertising, marketing, customer service, and brand management. Specific strategies covered include targeted advertising, peer recommendations, and using customers as brand ambassadors.
Envision provides services for persons with developmental disabilities in Weld County, Colorado. Their current marketing strategy includes community events, fundraising art shows, and an informative website. To expand their reach, Envision plans to utilize online forums and social media. This includes creating a Facebook page to communicate with clients and families, a blog to elaborate on information, and a YouTube channel and Jumo profile to connect with more volunteers. Envision will promote their new online presence through emails, staff training, and press releases to measure success using analytics tools. The goal is to join online social media and better inform and enhance the lives of those with developmental disabilities.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
This document provides an executive summary and table of contents for a report on Facebook advertising. It discusses how Facebook advertising has not been widely researched despite Facebook's popularity. The report aims to analyze the business benefits of Facebook advertising and provide solutions for choosing social media channels. It examines Facebook advertising practices, benefits for businesses, and areas for future research. The methodology, theoretical considerations, practical analysis through case studies, and limitations/risks of Facebook advertising are also summarized.
In February 2009, the world\'s largest social networking site, Facebook, introduced a series of policy changes regarding privacy and property ownership. Such a move caused much confusion among online users. In response, Facebook needed to develop an internal PR campaign to justify its actions and increase communication with users.
The following presentation is a semester-long case study in which I examined Facebook\'s PR strategies and drew suggestions based on personal experience and academic study.
Social media refers to online platforms that allow users to create and share content with other users or networks. Popular social media sites include Facebook, which launched in 2004 and allows users to connect with friends and share photos and updates, Twitter, which launched in 2006 and allows users to share short messages called tweets, and LinkedIn, which launched in 2003 and focuses on professional networking. These sites facilitate interaction and conversation through features like sharing, messaging, and community building.
The document discusses social networking advertising opportunities. It defines social networking as online communities that connect individuals. The two leading social networks are Facebook and MySpace. Social networking participation has grown significantly and now includes over half of online Americans. The document outlines various social networking advertising options such as traditional ads, sponsored content, branded profiles, widgets, and apps. It also discusses the differences between advertising directly on social media platforms versus through app networks.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Analyzing the effects of social media on the hospitality industryBookStoreLib
This document analyzes the effects of social media on the hospitality industry from a consumer perspective. It discusses how social media has changed communication and allowed two-way interaction between businesses and customers. Many hotels are shifting marketing strategies from traditional methods to social media, which provides real-time feedback and engagement at low cost. The growth of social media users globally, especially through mobile access, means the hospitality industry must embrace social media platforms to build their brand and remain competitive.
Are Social Networks more persuasive than traditional Word-of-MouthSimranDas4
This document is a dissertation report submitted by Simran Das to fulfill the requirements for a Bachelor of Business Administration degree. It examines the topic "Are Social Networks more persuasive than traditional Word-of-Mouth?". The report includes an introduction outlining word-of-mouth marketing and the growth of electronic word-of-mouth through social networks. It also defines key terms like social networking, word-of-mouth communication, and discusses the importance and characteristics of social networks and word-of-mouth. The report appears to be conducting primary research through surveys and interviews to analyze and compare the effectiveness of recommendations through social media versus traditional word-of-mouth channels.
Social media has had a significant impact on marketing. It allows companies to interact directly with customers and build brand awareness through platforms like Facebook, Twitter, and LinkedIn. Companies can target specific audiences and drive traffic to their websites through social media advertising and engaging posts. As social media evolves, it is becoming an increasingly important part of marketing strategy, enabling personal connections and conversations at scale. Market research can also be conducted through feedback on social networks.
The document discusses various forms of social media including social networks, blogs, wikis, podcasts, forums, content communities, and microblogging. It describes how each form works, providing examples. It discusses how social networks like MySpace, Facebook, and LinkedIn allow users to connect with others and build profiles. It also covers how blogs, wikis, and podcasts operate and how users can participate in them. The document aims to explain the basic functions and operations of the major types of social media.
Critical investigation of the advantages to using a social media strategy for...Martin Blanquer
Three key points:
1. Social media has changed how brands interact with consumers and influences purchasing decisions. It allows companies like Three Mobile to reach new customers and understand their needs through social interactions.
2. Using social media provides advantages for Three Mobile such as increasing brand visibility and recognition, exploring new customers, optimizing their website traffic and search engine rankings. However, companies must avoid overtly commercial approaches and build trust through transparent engagement.
3. Social media platforms generate large user databases that provide valuable customer insights for targeted marketing. Three Mobile should leverage tools like Facebook's Graph Search to better understand their community and identify prospects. Maintaining an active social media strategy is important for their business success.
This document summarizes social networks and their use for marketing purposes. It defines social networks and provides a chronology and types of social networking sites such as forums, blogs, microblogging, photo sharing, and professional networks. Trends in social networking worldwide and in India are discussed. The document also examines revenue models for social networking sites including premium services, advertisements, micropayments, and partnerships. It explores how marketers can use social networks for new product launches, test marketing, community engagement, traffic and referral tracking, market research, branding, and promotions. Finally, it performs a Porter five forces analysis of social networking and concludes that innovation is key for social networking success going forward.
Invoke Live: Social Networking - JUL2010 (Invoke)Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Template Twitter Strategy for Government DepartmentsBreaking news
Strategy for corporate use of Twitter by Government Departments and other public sector organisations (potentially adaptable to private sctor Twitterers too). By Neil Williams, Department for Business, Universities and Skills. Includes information on how to use Twitter, objectives for a corporate Twitter channel, how to measure and evaluate return on your investment, Twitter risks and mitigation, how to promote your Twitter account, and best practice for producing effective Twitter content.
This document provides an analysis of the online social network industry through a comparison of Facebook and Tuenti. It begins with an executive summary that outlines the report will analyze the industry through an external analysis using PEST and Porter's Five Forces models, and an internal analysis of Facebook and Tuenti's value chains and resources.
The document then provides background information on Facebook, the largest global social network, and Tuenti, the largest social network in Spain. It compares their histories, users, revenues and strategies.
It conducts an external analysis of the industry through a PEST analysis that finds political pressures around privacy and security laws, economic opportunities in advertising, and social pressures of adoption. A technological factor is the creation of
Mapping The Consequences Of Technology On Public Relationsmctripletwo
Before the internet, PR practitioners manually typed and sent press releases via mail or fax, but the first electronic press release was sent in 1954 and media have since evolved due to strategic use of technology. New communication technologies have both positive and negative effects on organizational structure and communication, and PR professionals must adapt by gaining technical skills to keep up with rapid changes in an increasingly digital environment. The rise of new media has changed PR practices around events and crisis communications, requiring faster content production and technical proficiency.
Mapping The Consequences Of Technology On Public Relationsmctripletwo
Before the digital age, PR practitioners manually typed and sent press releases via mail or fax. The first electronic press release was sent in 1954 by PR Newswire. Media and PR tactics have evolved due to technological changes, allowing messages to be delivered more widely and adapted to different formats like video and mobile. While new technologies provide opportunities, they also introduce risks like loss of credibility if not used properly.
Importance of Social Media Marketing for Corporate Firms AVEACem Senkal
This document discusses the importance of social media marketing for corporate firms, using Avea as a case study. It begins with an introduction on the evolution of social media and increasing usage of social platforms. It then covers trends in social media marketing from both consumer and corporate perspectives. The document analyzes how Avea uses social media for marketing purposes, comparing its approach to competitors Turkcell and Vodafone. It finds that social media is effective for Avea to increase brand awareness, customer satisfaction and engagement while decreasing advertising costs. Overall, the document shows how understanding social media is crucial for companies to adapt their marketing strategies and benefit from this important new channel.
OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general.
Facebook has faced increasing pressure over user privacy issues as it aims to monetize user data. Its business model relies on collecting and sharing user information with advertisers to generate profits. Over time, Facebook has expanded the amount and type of personal data it collects and shares without clear user consent, such as name, photos, likes and relationships. While users initially expected some degree of privacy over their profiles and information, Facebook's privacy policies have changed in ways that give it broader access and use of user data. There remain open questions around users' reasonable expectations of privacy on social networks and online.
Medieval take-out and modern take-out differ in their locations, foods, customers, and reasons for purchasing. Medieval take-out was purchased from market stalls and shops located in town centers, while modern take-out comes from restaurants and drive-thrus. Common medieval take-out foods included bread and cheese, whereas today people order meals like pizza and burgers. Medieval customers carried their own take-out, while now people often have it delivered or pick it up in their cars. Reasons for purchasing take-out have changed from necessity to convenience.
This document defines key vocabulary terms from the Middle Ages, including those related to the Papal States, investiture practices, important popes like Gregory VII and Innocent III, and religious orders that emerged such as the Franciscans, Dominicans, Cistercians, and terms like interdict and heresy. It provides brief descriptions of these historical religious and political concepts and figures in a bulleted list format.
This document provides an overview of an interactive marketing agency called Marcel Media and their digital marketing approach. It discusses their services including search engine marketing, social media, and website development. It then covers various topics related to search engine optimization, Google's algorithm updates, social media strategies for Facebook and Twitter, and case studies of companies' social media successes.
The document provides instructions for 8 tasks to complete related to Isaac Newton and his laws of motion. The tasks direct the student to various websites to find information about Newton's life, contributions to science, his 3 laws of motion, and examples of each law. The final task involves calculating the time it would take a car to stop if the engine suddenly stopped while traveling at a given speed, taking into account various friction forces.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Analyzing the effects of social media on the hospitality industryBookStoreLib
This document analyzes the effects of social media on the hospitality industry from a consumer perspective. It discusses how social media has changed communication and allowed two-way interaction between businesses and customers. Many hotels are shifting marketing strategies from traditional methods to social media, which provides real-time feedback and engagement at low cost. The growth of social media users globally, especially through mobile access, means the hospitality industry must embrace social media platforms to build their brand and remain competitive.
Are Social Networks more persuasive than traditional Word-of-MouthSimranDas4
This document is a dissertation report submitted by Simran Das to fulfill the requirements for a Bachelor of Business Administration degree. It examines the topic "Are Social Networks more persuasive than traditional Word-of-Mouth?". The report includes an introduction outlining word-of-mouth marketing and the growth of electronic word-of-mouth through social networks. It also defines key terms like social networking, word-of-mouth communication, and discusses the importance and characteristics of social networks and word-of-mouth. The report appears to be conducting primary research through surveys and interviews to analyze and compare the effectiveness of recommendations through social media versus traditional word-of-mouth channels.
Social media has had a significant impact on marketing. It allows companies to interact directly with customers and build brand awareness through platforms like Facebook, Twitter, and LinkedIn. Companies can target specific audiences and drive traffic to their websites through social media advertising and engaging posts. As social media evolves, it is becoming an increasingly important part of marketing strategy, enabling personal connections and conversations at scale. Market research can also be conducted through feedback on social networks.
The document discusses various forms of social media including social networks, blogs, wikis, podcasts, forums, content communities, and microblogging. It describes how each form works, providing examples. It discusses how social networks like MySpace, Facebook, and LinkedIn allow users to connect with others and build profiles. It also covers how blogs, wikis, and podcasts operate and how users can participate in them. The document aims to explain the basic functions and operations of the major types of social media.
Critical investigation of the advantages to using a social media strategy for...Martin Blanquer
Three key points:
1. Social media has changed how brands interact with consumers and influences purchasing decisions. It allows companies like Three Mobile to reach new customers and understand their needs through social interactions.
2. Using social media provides advantages for Three Mobile such as increasing brand visibility and recognition, exploring new customers, optimizing their website traffic and search engine rankings. However, companies must avoid overtly commercial approaches and build trust through transparent engagement.
3. Social media platforms generate large user databases that provide valuable customer insights for targeted marketing. Three Mobile should leverage tools like Facebook's Graph Search to better understand their community and identify prospects. Maintaining an active social media strategy is important for their business success.
This document summarizes social networks and their use for marketing purposes. It defines social networks and provides a chronology and types of social networking sites such as forums, blogs, microblogging, photo sharing, and professional networks. Trends in social networking worldwide and in India are discussed. The document also examines revenue models for social networking sites including premium services, advertisements, micropayments, and partnerships. It explores how marketers can use social networks for new product launches, test marketing, community engagement, traffic and referral tracking, market research, branding, and promotions. Finally, it performs a Porter five forces analysis of social networking and concludes that innovation is key for social networking success going forward.
Invoke Live: Social Networking - JUL2010 (Invoke)Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Template Twitter Strategy for Government DepartmentsBreaking news
Strategy for corporate use of Twitter by Government Departments and other public sector organisations (potentially adaptable to private sctor Twitterers too). By Neil Williams, Department for Business, Universities and Skills. Includes information on how to use Twitter, objectives for a corporate Twitter channel, how to measure and evaluate return on your investment, Twitter risks and mitigation, how to promote your Twitter account, and best practice for producing effective Twitter content.
This document provides an analysis of the online social network industry through a comparison of Facebook and Tuenti. It begins with an executive summary that outlines the report will analyze the industry through an external analysis using PEST and Porter's Five Forces models, and an internal analysis of Facebook and Tuenti's value chains and resources.
The document then provides background information on Facebook, the largest global social network, and Tuenti, the largest social network in Spain. It compares their histories, users, revenues and strategies.
It conducts an external analysis of the industry through a PEST analysis that finds political pressures around privacy and security laws, economic opportunities in advertising, and social pressures of adoption. A technological factor is the creation of
Mapping The Consequences Of Technology On Public Relationsmctripletwo
Before the internet, PR practitioners manually typed and sent press releases via mail or fax, but the first electronic press release was sent in 1954 and media have since evolved due to strategic use of technology. New communication technologies have both positive and negative effects on organizational structure and communication, and PR professionals must adapt by gaining technical skills to keep up with rapid changes in an increasingly digital environment. The rise of new media has changed PR practices around events and crisis communications, requiring faster content production and technical proficiency.
Mapping The Consequences Of Technology On Public Relationsmctripletwo
Before the digital age, PR practitioners manually typed and sent press releases via mail or fax. The first electronic press release was sent in 1954 by PR Newswire. Media and PR tactics have evolved due to technological changes, allowing messages to be delivered more widely and adapted to different formats like video and mobile. While new technologies provide opportunities, they also introduce risks like loss of credibility if not used properly.
Importance of Social Media Marketing for Corporate Firms AVEACem Senkal
This document discusses the importance of social media marketing for corporate firms, using Avea as a case study. It begins with an introduction on the evolution of social media and increasing usage of social platforms. It then covers trends in social media marketing from both consumer and corporate perspectives. The document analyzes how Avea uses social media for marketing purposes, comparing its approach to competitors Turkcell and Vodafone. It finds that social media is effective for Avea to increase brand awareness, customer satisfaction and engagement while decreasing advertising costs. Overall, the document shows how understanding social media is crucial for companies to adapt their marketing strategies and benefit from this important new channel.
OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general.
Facebook has faced increasing pressure over user privacy issues as it aims to monetize user data. Its business model relies on collecting and sharing user information with advertisers to generate profits. Over time, Facebook has expanded the amount and type of personal data it collects and shares without clear user consent, such as name, photos, likes and relationships. While users initially expected some degree of privacy over their profiles and information, Facebook's privacy policies have changed in ways that give it broader access and use of user data. There remain open questions around users' reasonable expectations of privacy on social networks and online.
Medieval take-out and modern take-out differ in their locations, foods, customers, and reasons for purchasing. Medieval take-out was purchased from market stalls and shops located in town centers, while modern take-out comes from restaurants and drive-thrus. Common medieval take-out foods included bread and cheese, whereas today people order meals like pizza and burgers. Medieval customers carried their own take-out, while now people often have it delivered or pick it up in their cars. Reasons for purchasing take-out have changed from necessity to convenience.
This document defines key vocabulary terms from the Middle Ages, including those related to the Papal States, investiture practices, important popes like Gregory VII and Innocent III, and religious orders that emerged such as the Franciscans, Dominicans, Cistercians, and terms like interdict and heresy. It provides brief descriptions of these historical religious and political concepts and figures in a bulleted list format.
This document provides an overview of an interactive marketing agency called Marcel Media and their digital marketing approach. It discusses their services including search engine marketing, social media, and website development. It then covers various topics related to search engine optimization, Google's algorithm updates, social media strategies for Facebook and Twitter, and case studies of companies' social media successes.
The document provides instructions for 8 tasks to complete related to Isaac Newton and his laws of motion. The tasks direct the student to various websites to find information about Newton's life, contributions to science, his 3 laws of motion, and examples of each law. The final task involves calculating the time it would take a car to stop if the engine suddenly stopped while traveling at a given speed, taking into account various friction forces.
The document discusses atmospheric pressure and different ways of measuring it. It describes how pressure decreases with increasing altitude and defines standard atmospheric pressure at sea level as 101,325 Pa. It also explains different pressure units like bars, pascals, atmospheres and torrs that are used to measure pressure. Common instruments for measuring pressure include mercury barometers, aneroid barometers, and digital barometers.
This document provides an overview of web analytics and Google Analytics. It discusses setting up a Google Analytics account, installing the tracking code on websites, and customizing the dashboard. Key topics covered include understanding traffic sources, setting goals and conversions, and tips for leveraging analytics data like tagging campaigns and using filters. The overall purpose is to demonstrate how to properly set up and utilize Google Analytics to measure website effectiveness.
Here are some ways to leverage RSS:
Action: Use an RSS reader like Feedly or Google Reader to subscribe to sources
Strategy: Curate sources that provide relevant, timely information on your interests
Tools:
- Feedly (web/mobile): Organize feeds into folders, share articles
- Google Reader (web only): Archive articles, share collections
- Bloglovin (mobile): Browse blogs in one place
RSS allows you to efficiently follow updates from multiple sources in one centralized location. Let me know if you have any other questions!
Zenith conference cwalczak final presentationcwalczak59
The document discusses various social media platforms and their usage statistics. It provides details on Facebook, Google+, YouTube, Twitter, LinkedIn, and Pinterest user numbers. These range from over 900 million monthly active Facebook users to 10.4 million Pinterest users as of early 2012. The document also discusses developing a social media marketing plan and strategy, including setting goals, knowing your target audience, engaging your customers, and assigning responsibilities.
The document discusses how social media platforms like Twitter and Facebook can be used by youth mentoring programs. It provides an overview of social media, statistics on its usage, and examples of how mentoring programs have utilized Twitter and Facebook. The webinar also outlines developing a social media strategy, including determining goals and appropriate platforms, dedicating time for posting, and tools to facilitate social media use.
Using Social Media to Build Community Support for School InitiativesCharlene Blohm
This is one of the handouts prepped for the "Using Social Media to Build Community Support for School Initiatives" roundtable discussion during the Consortium for School Networking (CoSN) conference held in Austin in March 2009. Props to Kristen Plemon who found the district examples listed here.
Social media can benefit legal clinics and organizations by allowing them to easily share information with large online audiences and engage in conversations. CLEONet uses social media like Facebook and Twitter to cross-promote content and connect with other groups. Clinics should listen in social media before broadcasting, create regular online content, and cross-promote across channels to integrate social media into their work. While social media enables outreach, organizations must address privacy concerns and information overload.
Using twitter and facebook in extension programmingSteven Newman
This document discusses using social media tools like Twitter and Facebook for extension programming. It provides an overview of traditional extension models and how social networking allows tapping into a large "cognitive surplus" of online contributions. Examples are given of how social media impacted real-world events. The document then focuses on using specific platforms like Facebook, Twitter, and eXtension for extension work, including setting up pages and groups, analytics tools, and best practices.
IABC Maritime Canada - Flirting with FacebookMcNutt
The document discusses social media use among teenagers and provides tips for organizations on engaging with audiences on social media. It notes that while teenagers are eager to engage on social media, they often don't have experience doing so effectively or avoiding mistakes. For organizations, it recommends understanding your audience, connecting with them through social media to build community and conversations, and starting small with social media engagement rather than making a large effort.
This document discusses Smart Commute's social media strategy for transportation demand management (TDM) outreach and campaigns. It defines social media, explains why Smart Commute uses social media to reach younger audiences and build community, and outlines its approach to creating content pools and communication pipelines to engage people. The document also covers establishing a consistent online identity, promoting social media channels, addressing challenges like monitoring effectiveness, and next steps such as developing mobile apps and content.
Social Media Ctcef Conference 2009 Updatedbrooke.csukas
This document provides an overview of how organizations can leverage social media to increase visibility and fundraising. It discusses optimizing websites, using social networks like Facebook, Twitter, YouTube and Flickr to engage supporters and promote causes. Personal fundraising through social networks is also covered, noting that volunteers often reach fundraising goals by sending donation requests through their online networks. The importance of integrating all digital engagement and measuring results is emphasized.
Social Media and Fundraising at Pgh Foundation Center by Dave Tinker, CFREDave Tinker, CFRE
This document discusses social media and its benefits for fundraising. It defines social media and examines popular platforms like Facebook, Twitter, and YouTube. Statistics are provided on user rates and time spent on various social media sites. Guidelines are offered for using platforms like Facebook, Twitter, and YouTube for fundraising and communicating with donors. The importance of having a social media policy is discussed and components of a basic policy are outlined. Online resources are listed for social media tools, policy templates, and tracking options. The conclusion emphasizes listening to constituents, being active, measuring results, and thinking strategically with social media.
The document provides an overview of adding social media to a marketing strategy. It discusses the benefits of social media like building networks and relationships, as well as challenges like time investment. It then covers how to set up and use various social media platforms like Facebook, LinkedIn, blogs and Twitter. It emphasizes having a social media plan, goals, strategy and evaluating results.
Use the POST Method (People, Objectives, Strategies, Technologies) for creating and deploying social media in healthcare professional education and continuing medical education. Presentation includes free social media tools and step-wise approach for strategically planning your social media presence.
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
The Dogs Trust charity started using Twitter and Facebook in 2008 and saw an increase of £100,000 in donations from those channels in the first year. Social media can help organizations connect with current and new customers, gain referrals, communicate instantly, promote events, and more. Common social media platforms include blogs, microblogs like Twitter, video and photo sharing sites, and social networks.
This document summarizes Rich Pesce's presentation on social media monitoring and measurement at PR News' How-To Conference. It discusses why companies should measure social media and provides examples of social media growth. It then outlines Sprint's social media monitoring process and categories. Specific metrics are given for Sprint's Facebook page, including number of fans and comments. The document concludes by discussing how to translate social media metrics for senior leadership.
The document discusses social media and how to leverage it for measurable return on investment. It defines social media as activities that integrate technology, social interaction, and sharing of content. It notes that over 1 billion people use the internet worldwide and lists statistics on usage of sites like Facebook, YouTube, and Twitter. The document then discusses how social media can be used for applications like lead generation, customer support, and sales. It provides tips for easing into social media through establishing objectives and selecting tactics, and outlines a three-phase framework for social media maturation within an organization.
The document provides an overview of marketing strategies for small businesses, focusing on social media and attraction marketing. It discusses traditional push marketing techniques versus relationship-based pull techniques using social media. Specific low-cost marketing options are outlined, including social media platforms like Facebook and LinkedIn. The importance of branding and developing expertise is also emphasized. Upcoming local events related to entrepreneurship and social media marketing are listed.
This document discusses how to effectively measure the impact of social media outreach through a blend of quantitative and qualitative metrics. It provides examples of metrics to track, such as website traffic, share of voice, and level of engagement. Tools are presented for monitoring social media presence, analyzing blogs and clicks/shares, and tracking how content ranks. A case study demonstrates how the journal Clinical Chemistry has implemented social media and analyzes the results.
This document provides information on developing social media policies and strategies for museums. It discusses the benefits of using social media, including gaining insights from visitors and connecting with new audiences. Sample social media policies and strategies are presented, covering goals, target audiences, specific platforms like Facebook and Twitter, and tips for engagement. Evaluation tools are also mentioned to help analyze social media performance.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
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4. Stats from The Pew Internet Project Nearly half of Americans age 12 and older have a profile on at least one social networking site. 86% of Americans 18-29 use social networks, and the number is growing for Americans 30-49 (61%), 50-64 (47%), and 65+ (26%). Social Media users expected to reach 127 million by end of this year. 10/14/2010 4 http://pewinternet.org/Reports/2010/Online-Product-Research.aspx
6. Facebook 10/14/2010 6 Texas A&M University and Louisiana State University have each garnered more than 2 million “Likes”.
7. Goal: OSU wanted to: Engage prospective students in conversation to raise awareness, encourage prospective students to request info. and apply for admission, and take advantage of the current economy that is conducive to increased enrollment. Process: Indirectly target prospective students on Facebook by directly targeting current students - Engaging existing students and create a space where students are showing their enthusiasm and love for the university. Results: Total fan count increased 554%, total interactions (wall posts, comments and likes) increased by over 2000%, page views increased 405%, and photo views increased by 448%. Oregon State University Case Study 10/14/2010 7 http://www.anvilmediainc.com/osu-social-media-facebook-fan-page-case-study.htm
8. Goal: The USC Summer Film Program’s online marketing goals included increasing online visibility and enrollment. Process: Marcel Media implemented an online marketing campaign involving SEO and Paid Search, and Social Media including frequent updates, encouraging user interaction and repeat visitors, and building a community that effectively promoted the brand. Results (Nov 2007 to Jan 2008): Search Results: Total Visits = 51.2% increase. Organic Traffic = 64.8% increase. High Quality Referrals from Social Media Marketing: Facebook: 92 - Myspace: 22 University of Southern California Film School 10/14/2010 8
9. YouTube 10/14/2010 9 In the YouTube EDU category, Stanford University and MIT each have more than 50,000 subscribers.
10. Twitter 10/14/2010 10 Harvard University and Stanford University each have between 18,000 – 21,000 followers.
12. Page Browser is simply a collection of Facebook Pages, highlighted through Page photos, that users can sift through to discover and quickly “Like” Pages of interest. Facebook: Page Browser 10/14/2010 12 http://blog.facebook.com/blog.php?post=429987037130
13. The Facebook Like button,launched in April at f8, Facebook’s developer conference, is now present on roughly 2 million sites around the web, from sports sites to news organizations and more. Facebook: Like Button 13 10/14/2010 http://mashable.com/2010/09/24/facebook-page-browser/
17. YouTubeannounced that it has increased its upload limit from 10 minutes to 15 for non-partners. On the YouTube blog, the video-sharing site explains that it’s been beefing up its copyright protection tools of late, i.e. the Content ID system (which lets copyright holders have more control over their content). Therefore, it’s less likely that users can, say, upload large chunks of movies and TV shows without permission. Note: Facebook allows lengths of up to 20 minutes YouTube: Longer Videos http://mashable.com/2010/07/29/youtube-15-minutes/ 10/14/2010 17
19. Vimeoconcentrates on original, user generated content. You won't find movie trailers, music videos, sports clips and blooper videos. Vimeois highly popular in the artistic community, it offers widescreen video streams. Vimeo As of March 2010,Vimeo has over 3 million members and an average of more than 16,000 new videos uploaded daily. http://mashable.com/2010/07/29/youtube-15-minutes/ 10/14/2010 19
21. Begin with a powerful, creative message You don’t need an expensive crew – use a hand-held recorder. 2. Include branding/logo in your video 3. Create keyword-rich file, detailed tags, titles, and descriptions to identify video topic 4. Create an optimized, branded YouTube channel in a relevant category – Upload on Vimeo as well 5. Track your results Use tools such as: YouTube Insights (user metrics) and TubeMogul (distribution and analytics). 5 Tips for Successful Online Video 10/14/2010 21
23. With its new interface, the Twitter homepage is now a more logical place to advertise than it was before. An analytics dashboard: Rolling out starting in Q4, the dashboard will help Twitter users understand how tweets spread and who is spreading them. Twitter: New Interface 10/14/2010 23
24. Include Keywords If you tweet a link, read everything in it before you submit. Find the important keywordsand then write a tweet consisting of those alone. Addressing Key People Put a “cc:” at the end of the tweet with your preferred key people mentioned after it. Brand Your Tweets When branding a tweet, you simply make sure that what you tweet also has a hashtag branding on it- 2-3 hashtagsmax. Tips for Successful Tweets 24 10/14/2010
29. Statistics should also be compared from month-to-month (e.g., “subscriptions are up from 90 last month to 100 this month and eventually year over year”)Create a data-driven strategy 26 10/14/2010
41. Know your target audience Some users may think that moderation will censor their comments. If the topics related to your company or industry are particularly controversial, this is an important consideration to plan for. Check moderation settings Every social network is different. Make sure to check how much control you can have over what users post or exactly what they’re allowed to post. Post your usage policy Tell your users the purpose of the page, profile or group. For example: “This page is meant to provide product and information updates for the XYZ Company. Any posts that deter from this topic will be removed.” Best Practices for Social Interaction 10/14/2010 28
58. TweetDeck 35 TweetDeck is a free, personal real-time browser, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more.
59. Social Mention 36 Social Mention is a free social media search and analysis platform that aggregates user generated content. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. 10/14/2010
60. Ping.fm 37 Ping.fmis a free social networking and micro-blogging web service that enables users to post to multiple social networks simultaneously.
67. Twitter’s New InterfaceUtilize tools to solidify your overall messaging and always track your efforts! Summary 38 10/14/2010
68. Kelly Cutler 312.280.1974 kelly@marcelmedia.com Patrick Gut 312.255.8044 patrick@marcelmedia.com 10/14/2010 39
Editor's Notes
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Colleges and universities are using Facebook to interact and recruit current students and alumni.Usage500 million users8 million high school students3.5 million college students85% market share of 4-year U.S. universities
From this interaction, prospective students will see this authenticity and want to become a part of OSU.
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In the YouTube EDU category, Stanford University and MIT each have more than 50,000 subscribers.YouTube allows access to lectures by professors and campus tours. Content from 300 colleges and universities spanning 10 countries and 7 languages with 65,000 videos including 350 full courses are also available on the network.Usage2 billion videos are watched every day24 hours of video is uploaded every minute
Every school in the “Top 100 Colleges” has a Twitter account and a high number of followers was generally correlated with an extremely strong academic reputation or extremely large student body.Usage165 million users30,000 new users every day90 million tweets published every day600 tweets per second
We also anticipate that Page Browser will become a part of the Facebook on-boarding experience for new users. For Facebook, Page Browser is the perfect tool to facilitate new user engagement and ensure that members keep coming back for their Facebook Page activity fix.
On average, a Facebook user who “likes” your content has more than double the number of friends than does a typical Facebook user. This could mean the user is more “social” or more influential, but on the other hand, it could mean the user is an attention-seeking narcissist. While it’s fatuous to read too much into that statistic, the number does show that the average “liker” is more active from a social-web standpoint.An even more interesting stat about the likers is that they click on five times more links to external sites than the typical Facebook user. If clickthroughs are what you’re looking for from your social media strategy, this is good news.
http://developers.facebook.com/docs/reference/fbml/google-analyticsShow them how, click on the link during workshop.
I expect Twitter to roll out ad formats that take advantage of the depth of information the new right-side pane provides.
User Insights: Facebook Tracking MetricsTotal page LikesDaily active usersNew Likes/UnlikesLike sourcesDemographicsPage views Unique page viewsTab viewsExternal referrersInteractions Insights: Daily story feedback (post Likes, post comments, per post impressions)Daily page activity (mentions, discussions, reviews, wall posts, video posts)