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Web 2.0 Hosting the Conversation
The World in Which we Live The Consumer is in Control
Consumers have unlimited options
Consumers are avoiding advertising Pop-up Blocker
Some are revolting against it
Consumers are Online
 
 
Consumers are going to the web What are they finding?
Web 1.0 Company to Consumer: Shut up & listen Consumer to company: Is anyone there?
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object]
If Web 1.0 is dead… …what is Web 2.0?
Web 2.0 – three facets ,[object Object],[object Object],[object Object]
Web 2.0 Design Customers want a rich user experience
MINIUSA.com
comeclean.com
nike.com/nikeplus
Web 2.0 Open Source If you want to get, you gotta give
aws.amazon.com
code.google.com
RSS
 
 
Web 2.0 Communication Who will host the conversation?
Markets are Conversations ,[object Object],[object Object],[object Object]
Who do consumers trust? ,[object Object],[object Object],[object Object],[object Object]
Social Media put Consumers in Control of the conversation Every consumer is…
… a publisher
…a DJ
…an expert
…a broadcaster
…an editor
…a network
…a critic
…syndicated
[object Object]
Changing MSM The mainstream media are opening their sites to citizen journalism
ushare.keloland.com/ushare
 
Changing Companies Companies are creating what are essentially online databases that capture user generated content
amazon.com
ebay.com
musicdownloads.walmart.com
 
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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