INTERACT: Use Social Media to Organically Grow Your Web PresenceSpry Digital, LLC
This is a presentation for a group associated with the St. Louis Regional Arts Commission and Art and Education Council of Greater St. Louis on Social Media.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Social media gone wrong: What NOT to do onlineChad Wiebesick
Just as quickly as social media can help your business, it can hurt it. Even worse, a social media blunder can cost you your job. Here are lessons learned from real-life examples of people who lost their jobs, lost clients or tarnished their business reputation. You’ll learn what not to do – and what to do – to ensure you’re using social media to effectively promote your business.
How To Use Metrics To Improve Your Social Media MarketingChad Wiebesick
It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts.
Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.
INTERACT: Use Social Media to Organically Grow Your Web PresenceSpry Digital, LLC
This is a presentation for a group associated with the St. Louis Regional Arts Commission and Art and Education Council of Greater St. Louis on Social Media.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Social media gone wrong: What NOT to do onlineChad Wiebesick
Just as quickly as social media can help your business, it can hurt it. Even worse, a social media blunder can cost you your job. Here are lessons learned from real-life examples of people who lost their jobs, lost clients or tarnished their business reputation. You’ll learn what not to do – and what to do – to ensure you’re using social media to effectively promote your business.
How To Use Metrics To Improve Your Social Media MarketingChad Wiebesick
It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts.
Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
Using Facebook To Identify And Recruit Talent - Jenny DeVaughnJenny DeVaughn
Take the costly guesswork out of using Facebook for recruiting the biggest talent pool of passive and active job candidates ever assembled!
Now... you can successfully equip yourself with the thinking, the knowledge and the techniques of the world's most successful HR professionals using Facebook for recruiting. And you can do it quickly... easily, with a time-tested web seminar that's been called "Simply the best, most systematic, well-organized learning program on maximizing recruiting efforts ever developed."
In this web seminar you learn exactly how to use best practices guaranteed to help you leverage the power of Facebook's unsurpassed traffic. It shows you the all-too-common pitfalls and legal issues to avoid.
CFIA 2012 Food Industry ingredients Competitive Intelligence ReportViedoc
CFIA has now become the place to be and go for professionals of the food business. Indeed, this is the only exhibition in France gathering under one roof the whole of the food industry suppliers providing Ingredients & Additives, Equipments & Food processing and Packaging. Some of the packaging solutions shown, like wooden or paper baking molds, are definitely only aimed at the food industry. Other packages on display however could very well be used in many other industrial sectors with or without any adjustments as the trend for lighter, more efficient and eco-designed packages is seen across all sectors. ...
Kaupunginjohtaja Jussi Pajunen käynnisti keskustakirjastohankkeen selvitystyön elokuussa 2007.
Selvityksen päätehtävä oli synnyttää näkemys sisällöstä, toimintamallista, koosta ja sijainnin luonteesta.
Pluto Finlandin tekemä selvitystyöhanke kattoi yli 160 asiantuntija-, päättäjä-, vaikuttaja- ja käyttäjähaastattelua, tutkimusten ja lähdekirjallisuuden sekä Suomea, pääkaupunkiseutua ja Helsinkiä koskevien strategioiden läpi käynnin. Tämän lisäksi tutustuttiin johtavien kirjastojen toimintaan maailmalla.
”…uudesta, vasta suunnitteilla olevasta Helsingin keskuskirjastosta puhutaan eri tasolla.
Ei siinä mietitä minkä näköinen se on ja minkälaisia huoneita siihen tulee,
vaan mikä on kirjaston merkitys nykyisin.”
Risto Nieminen musiikkitalosta ja suomalaisesta kulttuurilaitosten tulevaisuudesta, Suomen Kuvalehti 32/2009.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
Using Facebook To Identify And Recruit Talent - Jenny DeVaughnJenny DeVaughn
Take the costly guesswork out of using Facebook for recruiting the biggest talent pool of passive and active job candidates ever assembled!
Now... you can successfully equip yourself with the thinking, the knowledge and the techniques of the world's most successful HR professionals using Facebook for recruiting. And you can do it quickly... easily, with a time-tested web seminar that's been called "Simply the best, most systematic, well-organized learning program on maximizing recruiting efforts ever developed."
In this web seminar you learn exactly how to use best practices guaranteed to help you leverage the power of Facebook's unsurpassed traffic. It shows you the all-too-common pitfalls and legal issues to avoid.
CFIA 2012 Food Industry ingredients Competitive Intelligence ReportViedoc
CFIA has now become the place to be and go for professionals of the food business. Indeed, this is the only exhibition in France gathering under one roof the whole of the food industry suppliers providing Ingredients & Additives, Equipments & Food processing and Packaging. Some of the packaging solutions shown, like wooden or paper baking molds, are definitely only aimed at the food industry. Other packages on display however could very well be used in many other industrial sectors with or without any adjustments as the trend for lighter, more efficient and eco-designed packages is seen across all sectors. ...
Kaupunginjohtaja Jussi Pajunen käynnisti keskustakirjastohankkeen selvitystyön elokuussa 2007.
Selvityksen päätehtävä oli synnyttää näkemys sisällöstä, toimintamallista, koosta ja sijainnin luonteesta.
Pluto Finlandin tekemä selvitystyöhanke kattoi yli 160 asiantuntija-, päättäjä-, vaikuttaja- ja käyttäjähaastattelua, tutkimusten ja lähdekirjallisuuden sekä Suomea, pääkaupunkiseutua ja Helsinkiä koskevien strategioiden läpi käynnin. Tämän lisäksi tutustuttiin johtavien kirjastojen toimintaan maailmalla.
”…uudesta, vasta suunnitteilla olevasta Helsingin keskuskirjastosta puhutaan eri tasolla.
Ei siinä mietitä minkä näköinen se on ja minkälaisia huoneita siihen tulee,
vaan mikä on kirjaston merkitys nykyisin.”
Risto Nieminen musiikkitalosta ja suomalaisesta kulttuurilaitosten tulevaisuudesta, Suomen Kuvalehti 32/2009.
According to the organizers, the exhibition Mobile IT and Big Data have not attracted many visitors. Big companies like Orange, SFR, Bouygues, Free for telecoms or like Intel, Dell, IBM for Big Data were absent. But the conferences on the evolution of these sectors have been very successful. In a gloomy atmosphere where visitors and exhibitors talk openly about tiny budgets for information technology, some sectors, however, were quite healthy and innovative. This was the case for equipment manufacturers and developers of next generation telephony, or web provider. There were some impressive innovations in the field of smartphones coming from a large number of young companies, specializing in mobile business solutions. The advent of smartphones and tablets...
Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc (Twitter @brentcsutoras) (Moderator)
Kevin Henrikson, Technical Director, Henrikson Media (Twitter @kevinhenrikson)
Amy Vernon, CEO, Amy Vernon, LLC (Twitter @amyvernon)
Brand-ology:Tips and Tricks for Personal Branding Lauren Cooney
Tips and Tricks for building your personal brand; whether you're an individual, work for a company, or just trying to get your name out there, here are some tips and tricks used to be successful
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
How To Pave The Way For a Successful #GivingTuesdayBloomerang
https://bloomerang.co/resources/webinars/
Join Dana Ostomel to learn the 10 most important things to do to create an empathetic, engaged and responsive community that is ready to support you on one of the biggest giving days of the year!
Brand yourself in the digital age, using LinkedIn, content marketing and othe...Christophe Regnault
In this presentation, I propose to share with you "tips, tricks and time savers" to help you build your LinkedIn profile and boost your professional social presence, using content marketing and social media.
I made this presentation, in November 2014, to my EMBA peers and I decided to upload and share it on Slide Share by popular demand.
If you want to receive the LinkedIn Template, connect with me on LinkedIn.
Christophe Regnault
https://lu.linkedin.com/in/tochristopheregnault
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Integrating Social Media into your marketing and communication strategies isn't an option anymore. You should have an understanding how Social Media has changed business in general, define your strategy, goals and objectives, then understand the tools to implement the strategy.
The presentation was given at the 2017 National Extension Research Administrative Officers Conference (NERAOC). It was a collaborative discussion including TAMU, NIFA, Experiment Station Director and PVAMU on how to reach our target audiences and stakeholders using multi-media channels to tell our impact stories.
Elena Ontiveros - Content Strategy for the Conversational InterfaceLavaConConference
In this session attendees will learn:
Strategies for balancing business goals with user experience
Best practices for developing the strategy and content for your conversations
Ways to adapt your voice and tone to this new communication channel
Tips for setting expectations with humans who think your bot can do everything
Approaches for those interactions that don’t go as planned
Similar to 20140128 buyer behavior iba mba48 d (20)
20220410 Managerial Communication Lecture 11.pdfZeeshan Huq
A class lecture which was delivered as part of a course on Managerial Communication at IBA's MBA program.
It includes practical tips and insights and training into how to make awesome presentation that'll hook the audience!
Few slides are based on Lesikar's book, but majority are from practical, real-life experience.
20220403 Managerial Communication Lecture 10.pdfZeeshan Huq
Class taken at IBA as a session for Managerial Communicaiton Course. Talks about how to conduct a meeting, tips in managing the meeting, and the team dynamics. Detailed discussion on how one can hone their communication in an office environment vs. how to hold an online meeting.
This presentation was supported with class assignments and videos.
The contents are public, but would appreciate if you credit my name.
20220327 Managerial Communication Lecture 09.pdfZeeshan Huq
Class taken at IBA for Managerial Communicaiton Course. Talks about oral communication / non-written communication and talks about how one can hone their communication in an office environment.
This presentation was supported with class assignments and videos.
The contents are public, but would appreciate if you credit my name.
20220307 Managerial Communication Lecture 06Zeeshan Huq
Class Lecture on Managerial Communication Course at IBA. The class was also full of videos and practical demonstrations. You can certainly copy anything, but please do mention / credit my name :-)
Class Lecture for Managerial Communication Course taught at IBA for MBA Students. Includes theory, the who what whom when, reasoning and an engaging class assignment which students could learn the tricks from
Consumer Behaviour for IBA Executive CourseZeeshan Huq
A session for Executive MBA Students of Institute of Business Administration, University of Dhaka. This is part of a guest lecture series within Principles of Marketing course by Khaled Mahmud, Associate Professor. Session dated 26-FEB-21. Was supported with many videos which are not attached.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Neuro-symbolic is not enough, we need neuro-*semantic*
20140128 buyer behavior iba mba48 d
1. Buyer Behavior
Session 7: Social Media and Consumer Behavior
Zeeshan Kingshuk Huq
Guest Faculty
zeeshan.huq@gmail.com
2. Why Web? Why the Digital Media?
Will they find you there?
§ Reporters and Editors use the Web to seek out
interesting stories, people, and companies.
§ The internet has made Public Relations ‘Public’ again!
§ The 160 characters have broken the barrier of grammar,
gender, geography, professions or religions
§ 3G will change the way our users used to ‘watch’ media
2
2/3/14/ZKH
4. “
Nearly 1 in 5
minutes online
is spent on
Social Networks ”
4
2/3/14/ZKH
5. And Facebook LEADS the way …
§ 3rd most-visited site
worldwide
§ 55% Global
Penetration
§ 3 in every 4 minutes
on social networking
sites are spent on
Facebook
§ 1 in every 7 minutes
online is spent on
Facebook!
5
2/3/14/ZKH
6. Many Companies Make Great Use of Facebook
§ Airtel Buzz
§ Qubee
§ Ponds
§ Radio Foorti
6
2/3/14/ZKH
7. Fan Page is a Great Start, but …
Share of time spent on Facebook
25%
27%
Homepage
Profiles
10%
17%
21%
Photos
Apps/ Tools
All Other
… most Brand Exposures happen on the News Feed!
7
2/3/14/ZKH
8. The Generic Model of Consumer Behavior
Need
Recognition
and
Problem
Awareness
Information
Search
Evaluation
of
Alternatives
Actual
Purchase
Postpurchase
Evaluation
Form Opinion
and ‘Talk’!
8
2/3/14/ZKH
10. Be mindful about online reviews
§ Up to 85% of your buyers read online reviews before
making a purchase
Not only from shopping or brand’s website
But also – in fact more – from Social Media
Informal,
un-structured, often emotion-driven
§ You need to establish, maintain and nurture solid
“Online Reputation”
§ Listen to their queries and feedback
Answering
them swiftly and comprehensively à earn the
trust
Positive reviews = increased sales
Sometimes you have ‘generate’ reviews
10
2/3/14/ZKH
11. When it is broke – admit it, listen to it
§ Truth eventually comes out as the winner
§ The (social) media is truly ‘public’
You
can’t hide
You can’t get away
11
2/3/14/ZKH
12. Be Creative with your voice
§ Brand vis-à-vis the tone of voice
§ Defining the tone of voice will define the trust on you/
your products
§ ‘Spin’ around the ‘pitch’ – write according to the website
and yet keep the brand relevance
§ What works:
Attractive
Formatting
Simple, easy-to-read texts
Eye appeal
12
2/3/14/ZKH
13. Professional Guidance
§ Online reputation consultants
Remove negative links
Ensure regular, pan-industry
positive feedback
§ They run Social Media Polls, Customer Surveys, etc
§ They identify ‘partner’ pages / sites
What
are the key problems with the consumers à need a
holistic picture
Usually from a 3rd party – so that responses and solutions
could be tailored accordingly
13
2/3/14/ZKH
14. Know the Goals and Let Content Drive Action
§ Clearly defined business goal
Sell products / brands
Generate contributions
Get people to join / vote
Grow positive references
§ Frequently we tend to set Marketing / PR goals, which in
most cases would not be right
Not
Not
Not
Press Clips / Column-inches
Minutes of TV Coverage
number of ‘likes’
§ You ‘stir up a conversation’ and then let it flow
§ Contribute necessary contents where it is needed
14
2/3/14/ZKH
15. Keep Your Eyes and Ears Open
§ MONITOR the Web!
Check for key words à e.g. Google Alerts
If you want to go deeper: Text Mining
But
usual works can start from basic searching
- Google à fastest, easiest, but may have dispersed findings
- Technorati à specialized towards blogs
BUT …
15
2/3/14/ZKH
16. “
You will be a fool if
you think that
all quotes on web
are true ”
– Abraham Lincoln
16
2/3/14/ZKH
