A class lecture which was delivered as part of a course on Managerial Communication at IBA's MBA program. It includes practical tips and insights and training into how to make awesome presentation that'll hook the audience! Few slides are based on Lesikar's book, but majority are from practical, real-life experience.

1. PRESENTATION
as a key Oral
Communication
Method

2. Lesikar and This PPT
REST ARE FROM PRACTICAL
Many items and slides in
this PPT are from real-life
situation and practical
knowledge.
Some items are from
Chapter 14
It is mentioned as “Oral
Reporting and Public
Speaking”
You would need to refer to this PPT for exams and practices
2

3. Reporting Orally
Presentations are usually ‘Reports’
presented ‘orally’
1

4. “ You can have all the great
ideas in the world and if
you can’t communicate,
nobody will hear them.”
~ Kara Blackburn
4

5. Oral Report: Academics
An ‘Oral Report’ is an oral
presentation of factual
information
The differences?
Written vs. Spoken
You control the pace
You are open to make
mistakes and recover
5

6. Plan and Prepare
Just like any other communication
element, Presentation needs
preparation – in fact more than
others!
2

7. Follow the Basics
Audience
Who is your
audience?
What would they like
to hear?
How to keep their
interest on?
Objective
What do you want
your audience to do
after your
presentation?
- Get a common
understanding
- Take an action
- Give a decision
Structure
Intro / Background
Buildup / Body
Action / Conclusion
7

8. PowerPoint
Most common
presentation
making app
You can also use
- Mac: Keynote
- Online: Google
Slides, Prezi,
Slidebean
Preparing
The Formatting
- Clear, attractive
- Varied slides – 1
column, 2
columns, quotes,
visuals, etc
- ‘Talking Titles’
8

9. Big
concept
Bring the attention of your
audience over a key
concept using icons or
illustrations
9

10. A picture is worth
a thousand words
A complex idea can be
conveyed with just a
single still image,
namely making it
possible to absorb large
amounts of data quickly.
10

11. Want big impact? Use big image.
11

12. Use diagrams to explain your ideas
12
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13. And tables to compare data
A B C
Yellow 10 20 7
Blue 30 15 10
Orange 5 24 16
13

14. 89,526,124
Sometimes, put big numbers as a show-stopper!
14

15. 89,526,124$
That’s a lot of money
100%
Total success!
185,244 users
And a lot of users
15

16. Presenting the
Presentation
3

17. How to Start a Speech
3. Question that
matters to your
audience
Phrase a problem
that the audience
faces – and get them
hooked .
2. Fact that’ll shock
“More people are
alive today than ever
died”
“The cost of traffic
jam could give us 2
Padma Bridges every
3 year.”
1. ‘Once upon a time’
Start a story – get
them hooked –
connect to life /
actual event
17

18. Use a metaphor or
comparison
A comparison helps you
communicate a concept
for deeper than just
direct explanation.
18

19. Use a memory
hook
A single prop to explain
key point – audience
can remember better.
Example: a single fork
used by restaurant
owner to talk about
Hygiene, Quality, Service
and Smile
19

20. Demonstration /
Engagement
Using a demonstration –
especially in product
presentations – make
powerful impact
20

21. Be You!
I am Jayden Smith
I am here because I love to give
presentations.
You can find me at @username
21

22. Things they won’t
teach you in
books
4

23. Let’s review some concepts
1.
How to Manage
Interruptions
2.
Tailoring your
Speech and Delivery
3.
Leave Time for
Questions and
Answers
23
4.
Bringing the
audience into the
presentation?
5.
Warm-up / Ice-
breaking ritual?
6.
Solve a problem

24. Extra Resources
For Business Plans, Marketing Plans,
Project Proposals, Lessons, etc
5

25. Timeline
25
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
Blue is the colour of the
clear sky and the deep
sea
Red is the colour of
danger and courage
Black is the color of
ebony and of outer
space
Yellow is the color of
gold, butter and ripe
lemons
White is the color of
milk and fresh snow
Blue is the colour of the
clear sky and the deep
sea
Yellow is the color of
gold, butter and ripe
lemons
White is the color of
milk and fresh snow
Blue is the colour of the
clear sky and the deep
sea
Red is the colour of
danger and courage
Black is the color of
ebony and of outer
space
Yellow is the color
of gold, butter and
ripe lemons

26. Roadmap
26
1 3 5
6
4
2
Blue is the colour of the
clear sky and the deep
sea
Red is the colour of
danger and courage
Black is the color of
ebony and of outer
space
Yellow is the color of
gold, butter and ripe
lemons
White is the color of
milk and fresh snow
Blue is the colour of the
clear sky and the deep
sea

27. Gantt chart
27
Week 1 Week 2
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Task 1
Task 2 ◆
Task 3
Task 4 ◆
Task 5 ◆
Task 6
Task 7
Task 8

28. SWOT Analysis
28
STRENGTHS
Blue is the colour of the
clear sky and the deep sea
WEAKNESSES
Yellow is the color of gold,
butter and ripe lemons
Black is the color of ebony
and of outer space
OPPORTUNITIES
White is the color of milk
and fresh snow
THREATS

29. Business Model Canvas
29
Key Activities
Insert your content
Key Resources
Insert your content
Value Propositions
Insert your content
Customer
Relationships
Insert your content
Channels
Insert your content
Customer Segments
Insert your content
Key Partners
Insert your content
Cost Structure
Insert your content
Revenue Streams
Insert your content

30. Funnel
30
PURCHASE
LOYALTY
AWARENESS
EVALUATION
DISCOVERY
INTENT
Insert your content
Insert your content
Insert your content
Insert your content
Insert your content
Insert your content

31. Team Presentation
31
Imani Jackson
JOB TITLE
Blue is the colour of the
clear sky and the deep sea
Marcos Galán
JOB TITLE
Blue is the colour of the
clear sky and the deep sea
Ixchel Valdía
JOB TITLE
Blue is the colour of the
clear sky and the deep sea
Nils Årud
JOB TITLE
Blue is the colour of the
clear sky and the deep sea

32. Competitor Matrix
32
LOW
VALUE
1
HIGH
VALUE
1
LOW VALUE 2
HIGH VALUE 2
Our company
Competitor
Competitor
Competitor
Competitor
Competitor
Compe
titor

33. Weekly Planner
33
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
09:00 - 09:45 Task Task Task Task Task Task Task
10:00 - 10:45 Task Task Task Task Task Task Task
11:00 - 11:45 Task Task Task Task Task Task Task
12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time
13:30 - 14:15 Task Task Task Task Task Task Task
14:30 - 15:15 Task Task Task Task Task Task Task
15:30 - 16:15 Task Task Task Task Task Task Task

34. Thank you!
Special thanks to all of you for
joining!
Assignment:
Group (Report Writing)
3 + 2 min Presentation + Q&A
Max 10 slides
34