2. Communication Process
Share information, ideas, plans, thoughts
Sharing opinions, values, Strategy
Sender Receiver
MESSAGE -WHAT
The person to
whom we send the
Message - WHO
speaking, writing, gestures, signs, online - HOW
3W&H
Determines Medium
FEEDBACK
WHY
WHO
WHAT
HOW
Key Approach
KEY
Initiator -WHY
NOISE
3. Communication – Types
speaking, writing, gestures, signs etc. - HOW Determines Medium
Verbal Non-Verbal
written, gestures, signs etc.
One way - monologue
Two way – dialogue - conversation
Formal Informal Majority of Communication
Mode
4. 10 Simple Secrets of Communication
• #1: PASSION
• Use Your Head To Reach Their Heart
• #2: INSPIRATION
• C’mon Baby, Light My Fire
• #3: PREPARATION
• Toss The Script
• #4: START STRONG
• Don’t Bury The Lead
• #5: CLARITY
• Lose The Jargon Or Lose Your Audience
5. 10 Simple Secrets of Business Communication
• #6: BREVITY
• Keep It Short. Period.
• #7: SAY IT WITH STYLE
• What Great Television Anchors Know that You Don’t
• #8: COMMAND PRESENCE
• Movement Does A Body Good
• #9: WEAR IT WELL
• Image Is Almost Everything
• #10: REINVENT YOURSELF
• Madonna Or Rocky. It’s Your Choice.
6. Homer Simpson
Homer's personality is one of
frequent immaturity, frequent
stupidity, dim witness,
selfishness, laziness, and
explosive anger; He also suffers
from a short attention span
which complements his intense
but short-lived passion for
hobbies, enterprises and various
causes.
Mr. Spock is calm, logical,
and stoic. is cold and
distant, Spock has a deep
capacity for compassion
through his ability to mind-
meld. His level-headedness
makes him an ideal leader
and support to his
passionate friends…he’s a
complicated man.
Mr. Spock
9. Business Communication - Purpose
Entry Level
Mid Level
Senior Level
CEO
Report, Propose, Update, Build Relations
Recommend, Approve,
Guide, Build Relations
Authorize, Direct, Lead,
Build Relations
Responsibility &
Authority
Communication
No Scope Of Interpretation
Upwards
Downward
Horizontal
10. Business Communication – Communication at Workplace
• Business Communication is a Process of exchanging
information Vision, Goals, Objectives and regular
Operational activities.
• It involves communicating with Internal and External
stakeholders
• Internal communication allows Decision Making within an Organization
• External communication allows People Outside the Organization to Support,
Control or Guide any Organization
• Business Communication
• Generates decisions
• Fosters interpersonal relations
• Promotes organizational image
11. Business Communication - PURPOSE
Report, Propose, Update, Build Relations
Recommend, Approve, Guide
Authorize, Direct, Lead
Reports, Proposals, Status Update,
Interpersonal Communication
Recommend Proposals, Guideline for
Next Steps/Review Status,
Interpersonal Communication
Authorize Proposal, Interpersonal
Communication, Leadership
Purpose Outcome