Events are a significant component to donor acquisition and retention for charitable organisations. Are you making the most out of these vital activities?
Incremental changes can add up to serious improvement for your special events teams!
2016 GKWC Roses & Pearls CONNECT WITH USPat Fleming
To the Greater Keller Women's Club Foundation's Annual Garden of Roses Sponsors, Donors and Community Supporters, please Connect With Us On Social Media/
The tourism industry in Chisago County’s city of Lindstrom was assessed using the University of Minnesota Tourism Center’s Tourism Assessment Program. Strengths, weaknesses, opportunities, and threats to the city’s tourism were identified and used to inform actions to strengthen the industry in Lindstrom.
Fundraising presentation for potential sponsors of Plus One Fest: A collaborative music festival where half the lineup is booked by the bands themselves.
2016 GKWC Roses & Pearls CONNECT WITH USPat Fleming
To the Greater Keller Women's Club Foundation's Annual Garden of Roses Sponsors, Donors and Community Supporters, please Connect With Us On Social Media/
The tourism industry in Chisago County’s city of Lindstrom was assessed using the University of Minnesota Tourism Center’s Tourism Assessment Program. Strengths, weaknesses, opportunities, and threats to the city’s tourism were identified and used to inform actions to strengthen the industry in Lindstrom.
Fundraising presentation for potential sponsors of Plus One Fest: A collaborative music festival where half the lineup is booked by the bands themselves.
Find Ways to connect with District One Toastmasters!
Learn about the many exciting avenues that have been created to invite the public to join us at our club meetings.
Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting EventsGame Day Communications
Jackie Reau, CEO of Game Day Communications, presented the following at the 2016 Running USA Industry Conference: "Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting Events."
Boost Fundraiser Turnout & Profits! Choose the right fundraiser for your group, market strategically, use social media to get more participants involved and raise more money for your good work!
This webinar presentation is chock full of great ideas, tips & resources. THANKS to our sponsors MixedBag Designs & Square 1 Art!
#IHeartBourbon Twitter Party Recap ReportJames Hills
This is the Twitter Party Recap Report for the #IHeartBourbon Twitter Party hosted by @FlowSocialMedia in September of 2014 to celebrate Bourbon Heritage Month along with more than a dozen different whiskey distillers from across the country we had an absolute reach of more than 1.3 MM people generating nearly 20 MM impressions from more than 400 people!
How to create a successful #GivingTuesday campaign Lightful
Need help getting organised for #GivingTuesday? This presentation from Lightful and Charities Aid Foundation (who run Giving Tuesday UK) will help you learn more about the big day of giving and how to start planning your own campaign.
Find Ways to connect with District One Toastmasters!
Learn about the many exciting avenues that have been created to invite the public to join us at our club meetings.
Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting EventsGame Day Communications
Jackie Reau, CEO of Game Day Communications, presented the following at the 2016 Running USA Industry Conference: "Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting Events."
Boost Fundraiser Turnout & Profits! Choose the right fundraiser for your group, market strategically, use social media to get more participants involved and raise more money for your good work!
This webinar presentation is chock full of great ideas, tips & resources. THANKS to our sponsors MixedBag Designs & Square 1 Art!
#IHeartBourbon Twitter Party Recap ReportJames Hills
This is the Twitter Party Recap Report for the #IHeartBourbon Twitter Party hosted by @FlowSocialMedia in September of 2014 to celebrate Bourbon Heritage Month along with more than a dozen different whiskey distillers from across the country we had an absolute reach of more than 1.3 MM people generating nearly 20 MM impressions from more than 400 people!
How to create a successful #GivingTuesday campaign Lightful
Need help getting organised for #GivingTuesday? This presentation from Lightful and Charities Aid Foundation (who run Giving Tuesday UK) will help you learn more about the big day of giving and how to start planning your own campaign.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
So you want to organize an event to provide health insurance education and conduct enrollment? This webinar will help you plan successful events from start to finish. As we move into March, it is important to have fixed, on-going enrollment locations that are staffed during off-hours, evenings, and weekends. If your demand is higher than your supply and you have more people to enroll than you have staff trained to help, we presented some creative solutions and walk you through important place-based partnerships like working with libraries.
Find the recording here: http://www.enrollamerica.org/resources/webinars/the-road-to-march-31-effective-outreach-and-enrollment-strategies-to-use-now/
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Slides from my presentation at the IoF Yorshire Annual Conference. Quick overview of strategies that you charities can use to improve online event registration and boost participant fundraising.
Giving Tuesday is approaching, and it's a tactic many organizations use to help increase year-end donations, but how can you make it work for your nonprofit?
This slide deck comes from Amanda Burrows.
Check out our slides on the benefits of mobile fundraising to learn how you can utilize technology to reach more donors, increase engagement, and raise more money!
Bike Week is the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community.
Bike Week focuses on encouraging families to taking up cycling as a regular activity in their local community. Bike Week is the time to “live local and get cycling.”
Bike Week is free to enter and open to everyone – you can either take part in an event or organise one yourself, you don’t have to be an experienced cyclist either, anyone can set up a Bike Week event.
To find out more about organising a Bike Week Event, or to see what events are going on in your area, go to www.bikeweek.org.uk
These slides will walk you through getting your organization set up on Razoo for The Big Share, including: creating your fundraiser page, accessing your information and using Razoo's tools to make your campaign a success.
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Event fundraising continues to be an important income stream for charities, with increasing numbers of people taking part in events. But why do people take part and how important are such events in building long term supporter engagement?
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3. Across the UK, USA, Italy, Germany and NZ special events are
rated as the most effective fundraising tool – especially for
driving individual donations
Social Networking and P2P fundraising are the fastest
growing method of fundraising
https://www.blackbaud.com/SONI
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6. MAKE SURE YOUR INVITATIONS ARE RECEIVED
• Accurate data = mailing house savings
• Every year in the UK:
- Over 6 million people move house
- 600,000 people pass away
- Half a million addresses are changed by the Royal Mail
- 250,000 people sign up to The Mailing Preference Service
- 5.7 million company and individual details change
• Be sure to screen your mail file before paying for that postage!
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7. MAKE SURE YOU ARE TALKING TO THE RIGHT PEOPLE
• Targeted segmentation
- Previous attendance
- Interests
- Communication preferences (direct mail vs email)
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8. GO SOCIAL
• Promote your event EVERYWHERE!
• Make your content portable and easy to
share
• Find out who your biggest advocates
are and ask them to promote your
events (#Hashtags & shortcodes for
text)
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9. BE MOBILE
1/3 of all
UK
website
views are
from a
mobile
device
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10. MAKE REGISTRATION EASY
• Make sure you allow online registration
- People are comfortable with this
- You can collect registration fees instantly!
• Keep registration short and simple
• Make sure it’s branded
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13. HAVE A 360O VIEW
• Manage your event in one place
- Keep your event details in a central location
- Know who you’ve invited and what their response is
- Manage your “extra” info – tshirt sizes, meal requests,
dietary restrictions, etc
• Get your seating right without
the headaches and wasted
post-its!
• Have your communications/actions
all in one place
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14. LET’S PARTY!
• Have a photographer on site to take nice
photos to publish on your Facebook page
- Looking at photos from an event is top
activity on Facebook!
• Consider live posting as well (runners at an
event?)
• Use a #Hashtag and Tweet about your
event (before, during and after)
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15. ADD SOME EXCITEMENT WITH IMPULSE GIVING
• Use a short code for your campaign
• Consider table ambassadors & MCs to
encourage participants to give that little
bit more to support the campaign or
cause!
Text GIVE to 70004 make a £10
donation!
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16. THE POWER OF THANK YOU
• Events are a key part of your stewardship
• A timely thank you encourages more support and
participation in future events
• A recent study found those who received a personalised thank
you within 48 hours of participation are 4x more likely to
engage with your organisation again
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17. MONITOR SUCCESS
• Major benefits of a centralised system:
- Easy reporting!
• Was there an increase in participants?
• Number of repeat vs new participants?
- More complete view of revenue and expenses
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18. W H AT A B O U T C H A L L E N G E E V E N T S ?
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20. KEEP YOUR BRAND
• Charity branded pages
- Reduce drop off rates, increases conversions
- Increases gift size
- Keep the connection with your organisation
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25. LEVERAGE SOCIAL AND EMAIL
• Multichannel fundraisers raise 40% more than their peers
• Every time someone shares an event it drives £2 in additional
revenue back to the organiser
• Each share drives 27 clicks back to your event page
– Most popular device for raising the profile of an event is
Twitter
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27. PROVIDE ENCOURAGEMENT
• Fundraisers given tools and encouragement raise 10x more
than their peers
• Your supporters are not natural fundraisers – they need your
help!
- Suggest goals and activities like storytelling, email and social
sharing
• Keep your supporters motivated
- Lack of initial support and response can deflate an otherwise
engaged supporter
- Stay in touch and keep the communication lines open across
all channels
- Reward successes and incremental achievements
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28. WHAT TO DO TODAY
• Make sure your are leveraging ALL your resources:
- Relationships
- Champions
- Social Networks
- Website
- Marketing
• Technology should support – not hinder
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29. HOW CAN BLACKBAUD HELP?
Social
Scoring
Blackbaud
Mobile
Heroix
Data
Enrichment
Services
Import O
Matic
TeamRaiser
Blackbaud
NetCommunity
Find out more at www.blackbaud.co.uk, or speak with your Account Manager
4/16/2013