This document outlines the social media campaign created to raise funds to save the city of Kirkland's 4th of July celebration. The campaign utilized a branded look across various social media platforms including a website, e-newsletters, Facebook, Twitter, and blog. The goals were to raise awareness, engage the community, garner media coverage, and raise $30,000. Through tapping into existing networks and ongoing engagement over 6 weeks, the campaign exceeded its fundraising goal and hosted a larger 4th of July event than previous years.
Making the Most of Special Events for CharitiesSandra Luther
Events are a significant component to donor acquisition and retention for charitable organisations. Are you making the most out of these vital activities?
Incremental changes can add up to serious improvement for your special events teams!
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Many professional associations and societies struggle with staying relevant and connecting with their members in fresh ways. Association professionals wear so many hats and often either, don’t have the time, know-how, or resources to execute multi-channel association marketing campaigns. But cultivating your community doesn’t need to be so difficult when you consider you have first-class influencers right under your nose. See how these 6 associations empowered the members of their community to engage with the general public and even make the world a better place.
This presentation was developed for the Downtown Frederick Partnership's Competitive Edge series. This presentation will arm business owners with information about Frederick County, Maryland to wow customers. Viewers will discover why people visit the Frederick area, what they do when they’re here, and learn fun facts about Frederick.
Making the Most of Special Events for CharitiesSandra Luther
Events are a significant component to donor acquisition and retention for charitable organisations. Are you making the most out of these vital activities?
Incremental changes can add up to serious improvement for your special events teams!
How 6 associations rocked influencer marketingJustin Mulfati
Many professional associations and societies struggle with staying relevant and connecting with their members in fresh ways. Association professionals wear so many hats and often either, don’t have the time, know-how, or resources to execute multi-channel association marketing campaigns. But cultivating your community doesn’t need to be so difficult when you consider you have first-class influencers right under your nose. See how these 6 associations empowered the members of their community to engage with the general public and even make the world a better place.
This presentation was developed for the Downtown Frederick Partnership's Competitive Edge series. This presentation will arm business owners with information about Frederick County, Maryland to wow customers. Viewers will discover why people visit the Frederick area, what they do when they’re here, and learn fun facts about Frederick.
Sponsorship program presentation for Chipper's Into the Great Outdoors National Tour. Chipper - America’s Ambassador of the Great Outdoors will tour the nation, to engage, excite & educate kids about nature.
Hot & Delicious Rocks The Planet! - Social Media Strategy & Content Production.Dan Wilkinson
Dan Wilkinson (Hot & Delicious: Rocks The Planet! is a global award-winning social media strategist and content producer who has worked with and changed the face of social media for a range of international brands and organizations including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Cancer Council Australia Bulmers Original Cider, & more.
His portfolio from the past 12 months includes APAC winner at the 2016 Facebook Awards, speaking at Social Media Week - Miami, multiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.
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How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
Sponsorship program presentation for Chipper's Into the Great Outdoors National Tour. Chipper - America’s Ambassador of the Great Outdoors will tour the nation, to engage, excite & educate kids about nature.
Hot & Delicious Rocks The Planet! - Social Media Strategy & Content Production.Dan Wilkinson
Dan Wilkinson (Hot & Delicious: Rocks The Planet! is a global award-winning social media strategist and content producer who has worked with and changed the face of social media for a range of international brands and organizations including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Cancer Council Australia Bulmers Original Cider, & more.
His portfolio from the past 12 months includes APAC winner at the 2016 Facebook Awards, speaking at Social Media Week - Miami, multiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.
Social media for real estate where to focus, how to engage, and when to start...HomesPro from Homes.com
Discover best practices for using social media to build relationships with homebuyers, sellers and renters. Real estate professionals learn marketing tactics to use on Facebook, Twitter, Instagram, Pinterest and Google+ as presented by Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com and 2014 Social Media MVP award recipient from PR News.
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
The Anatomy Of A Fundraising Campaign Utilizing Social Media
1. THE ANATOMY OF A FUNDRAISING CAMPAIGN UTILIZING SOCIAL MEDIA Save Kirkland's 4th of July (A Case Study) Presented by Susan Burnash
2. SOCIAL MEDIA 101 Save Kirkland's 4th of July BRANDED LOOK, FEEL AND VOICE We decided on a primary visual to create ongoing recognition for the campaign. It was utilized throughout all elements of campaign. Where campaign included a voice we defined a “personality” for the image as the speaking Firework hoping Kirkland would save him/her (gender neutral) People felt more connected to the campaign and connected on a more personal level especially through Facebook.
77. SOCIAL MEDIA 101 Save Kirkland's 4th of July CAMPAIGN RESULTS (SUMMARY) Our Save Kirkland’s Fourth’s of July Campaign gave us the power to reach our goals and objectives a very short amount of time (6 weeks). By tapping into existing databases, social media applications, traditional and electronic marketing tactics, and ongoing media outreach we were able to create the community excitement and financial support we needed to not only hold our Annual 4th of July Parade but, a fireworks show that was bigger and better than previous years.