This is the Twitter Party Recap Report for the #IHeartBourbon Twitter Party hosted by @FlowSocialMedia in September of 2014 to celebrate Bourbon Heritage Month along with more than a dozen different whiskey distillers from across the country we had an absolute reach of more than 1.3 MM people generating nearly 20 MM impressions from more than 400 people!

1. #IHeartBourbon Twitter Party
Recap Report
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2. Twitter Party Objectives
1. Bring the Bourbon Industry together to help celebrate
Bourbon Heritage Month.
2. Create an opportunity for increased awareness and
broadened reach for Bourbon Distilleries that participated.
3. Increase the sense of community among those who are
passionate about alcohol and spirits.
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3. Twitter Party Overview
• Date: 9/23/2014 at 8 p.m. ET
• Hosted by: @FlowSocialMedia
• Co-Hosted by: @BourbonBlog, @ManTripping, @ChickVacations,
@MenWhoBlog
• Promotion:
– Page on www.flowsocialmedia.com
– Email blast from www.bourbonblog.com
– Tweets and Social Shares by Hosts, Co-Hosts, and Distillery participants
• Conversation included Men as well as Women and reached the core
“bourbon” market but was designed to also engage those that love
bourbon but are more “mass market”.
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4. Distillery Participants
1. Four Roses - @4RosesBourbon
2. Woodford Reserve - @WoodfordReserve
3. Old Forester - @OldForester
4. Angel's Envy -@Angels_Envy
5. Few Spirits - @FewSpirits
6. Breckenridge Bourbon - @BreckDistillery
7. Hudson Whiskey - @HudsonWhiskey
8. William Wolf Pecan Whiskey -
@ThinkLikeAWolf
9. Jefferson's Bourbon - @JeffsBourbon
10. Kings County Whiskey - @KingsCoWhiskey
11. Corsair Distillery - @CorsairArtisan
12. American Distilling Institute - @Distilling
13. Wild Turkey* - @WildTurkey
* Wild Turkey was not an official sponsor but was extremely active after the
Twitter party engaging and RT’ing posts.
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5. Photos Shared
During the Twitter party, there were
522 Tweets with images.
This also led to the coining of a new
catch phrase #Shelfie that continued
for several days after the Twitter
party ended!
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6. Twitter Party Conversation Highlights
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7. Top Participants (by followers)
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8. Most Popular (by # Tweets/ReTweets)
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9. More Most Popular (by # Tweets/ReTweets)
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10. Twitter Party Results
• Tweets: 3,641
• Impressions*: 19 MM
• Unique Contributors: 423
• Absolute Reach: 1.3 MM
In the first 10 minutes of
#IHeartBourbon there were 200+
Tweets generating 1.6 MM
impressions!
* Impressions are also referred to as “timeline deliveries” and calculated by summing
the followers for each Tweet that includes the hashtag #IHeartBourbon
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11. Appendix
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12. About Flow Social Media
Marketing Services:
• Influencer Relations
• Content Marketing
• Twitter Parties
• Sponsored Blog Posts
• Social Media Consulting
• Event Marketing
Flow was formed with the goal of connecting
great brands with customer advocates and
leading innovative social media campaigns that
drive meaningful marketing results.
Flow has now partnered with key blogger
influencers including BourbonBlog,
ManTripping, ChickVacations, and others to
provide it’s social media expertise to the travel,
leisure, and alcoholic beverages industries.
Learn More: http://flowsocialmedia.com/about
Contact Us: info@flowsocialmedia.com
Flow’s Staff Have Lead Campaigns For Brands Including:
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13. About BourbonBlog.com
BourbonBlog.com is the top online resource for
bourbon and globally one of the most influential
sites covering spirits, cocktails, and associated
lifestyle that these consumers crave.
The community unites a highly socially engaged
audience of responsible drinkers of legal age
with world class editorial and visual content
including original online videos from spirits
festivals and distiller interviews .
Learn More: http://www.bourbonblog.com
Contact Us: tom@bourbonblog.com
Featured By Leading National Media Including:
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14. About ManTripping.com
ManTripping.com was formed in 2008 initially to
share awesome ideas for men’s travel including
mancations and guys weekends. Since that time,
the site has expanded to feature more “Men’s
Lifestyle” coverage including Luxury Travel,
Spirits, Restaurants, and Romantic Getaways.
Learn More: http://mantripping.com/about
Contact Us: info@mantripping.com
Featured By Leading National Media Including:
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