Bike Week is the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community.
Bike Week focuses on encouraging families to taking up cycling as a regular activity in their local community. Bike Week is the time to “live local and get cycling.”
Bike Week is free to enter and open to everyone – you can either take part in an event or organise one yourself, you don’t have to be an experienced cyclist either, anyone can set up a Bike Week event.
To find out more about organising a Bike Week Event, or to see what events are going on in your area, go to www.bikeweek.org.uk
We aim to make European Fitness Day the most active day in the year. It will be a day to celebrate physical activity. This is
the first year the European Fitness Day is being organised and ISCA is asking its members, partners, friends, stakeholders,
and the public to engage in organising the “most active day in Europe” and to make it happen on 15 September 2016. The
methodology of European Fitness Day is based on the National Fitness Day in the UK, which has been delivered by ukactive
since 2014. In 2015 the UK National Fitness Day engaged several people in 12,000 events, challenges and classes, with
a national media reach of more than 30 million.
These are the Powerpoint slides from the London launch of the Bike Club project. Of course, not all the slides will be clear without the discussion that accompanied them.
If you'd like to know more about Bike Club, see http://bikeclub.org.uk
This presentation was shown at the London launch of Bike Club, a project enabling cycling among children and young people as a learning opportunity.
http://bikeclub.org.uk
Even without the commentary from Kevin Mayne (of CTC) and Sarah Troke (Bike Club manager), the meaning of most of these slides is clear.
We aim to make European Fitness Day the most active day in the year. It will be a day to celebrate physical activity. This is
the first year the European Fitness Day is being organised and ISCA is asking its members, partners, friends, stakeholders,
and the public to engage in organising the “most active day in Europe” and to make it happen on 15 September 2016. The
methodology of European Fitness Day is based on the National Fitness Day in the UK, which has been delivered by ukactive
since 2014. In 2015 the UK National Fitness Day engaged several people in 12,000 events, challenges and classes, with
a national media reach of more than 30 million.
These are the Powerpoint slides from the London launch of the Bike Club project. Of course, not all the slides will be clear without the discussion that accompanied them.
If you'd like to know more about Bike Club, see http://bikeclub.org.uk
This presentation was shown at the London launch of Bike Club, a project enabling cycling among children and young people as a learning opportunity.
http://bikeclub.org.uk
Even without the commentary from Kevin Mayne (of CTC) and Sarah Troke (Bike Club manager), the meaning of most of these slides is clear.
Arts Council England Environmental Reporting - Communicating SuccessJulie's Bicycle
A reminder of the environmental reporting requirements including how to add new data to the IG Tools, plus a special focus on : Top tips on what you should be sharing with your stakeholders and how to do so effectively.
Module 1.1: Environmental Reporting: what is it, how does it affect you and w...Julie's Bicycle
Aim: This webinar will provide an introduction and overview of the Arts Council’s environmental reporting requirements. It will explain the necessary steps to comply and the help on offer.
The webinar will include:
- Introduction to the Arts Council’s environmental reporting and Julie’s Bicycle.
- Why is this happening now?
- How does it affect you?
- What are the benefits for your organisation?
- What help is available?
- What is an environmental policy and action plan?
- What are the IG Tools?
- Q&A
Peer to Peer Canada Challenge programs-summitRachel Kubicki
ACG was proud to present with the Canadian Diabetes Association and RealBuzz at the first Peer to Peer Forum Canada. Learn more about Endurance programs and how to make them work for your nonprofit! #p2pcanada2015 #acginc #teamwork #endurance
Culture Change: Behaviour change and audience engagementJulie's Bicycle
Top tips on how to engage your staff with sustainability and keep them motivated, and communicate your environmental commitments and initiatives to audiences.
The creative industries are experiencing a shift towards putting the environment at the heart of how we work, and it’s being driven by people power. This two-hour session will look at strategies for engaging key stakeholders with your environmental commitments and actions, from staff to audiences, to amplify the impact of your green initiatives.
Do you have an environmental policy that you’re struggling to implement? Are you scratching your head about how to bring down your audience travel emissions? Or perhaps you've never thought about how environmental sustainability might be relevant to your stakeholders at all? Then this webinar is for you!
The webinar will be relevant for practitioners and businesses across the creative industries, and will be facilitated by consultants from Julie's Bicycle.
IEMA & Go Green South West Seminar: Sustrans Workplace TravelGo Green
Ian Barrett, South West Regional Director for Sustrans facilitated a workshop at the IEMA & Go Green South West Seminar: Innovation in 2015 European Green Capital. He outlined the stages of behaviour change related to travel that people experience, and what workplaces can do to encourage sustainable travel by their staff.
Network building and having a community following is essential to the sustainability of most not-for-profit and community organisations. For those organisations relying on their community followers for funding it is also necessary to have streamlined processes for collecting donations in what is a competitive space for funds. This workshop was dedicated to the tools and tips that will help community organisations and not-for-profits to engage with their community and make it easy for those followers that want to donate to their cause or group.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Rachel Wright of Threesides Marketing and Chris Barry, Director, Communications and Fundraising from Communities at Work Canberra.
Module 3.2: Planning, Engaging and Acting - Specialist Advice on Environmenta...Julie's Bicycle
Aim: This webinar provides practical guidance for organisations with 100 employees or more on complying with the Arts Council’s environmental reporting requirements.
The webinar will include:
-Introduction to the Arts Council’s environmental reporting and Julie’s Bicycle.
- Setting the scope: realistic targets and recruiting help from across your organisation.
- Using the IG Tools as a large organisation – dealing with large amounts of data.
- Creating an environmental policy and action plan for a large organisation – creating useful tools for use throughout your organisation.
- Industry case study.
- Trouble shooting Q&A – your chance to ask the experts about any problems you are having with the environmental reporting process.
How to create a successful #GivingTuesday campaign Lightful
Need help getting organised for #GivingTuesday? This presentation from Lightful and Charities Aid Foundation (who run Giving Tuesday UK) will help you learn more about the big day of giving and how to start planning your own campaign.
This session, aimed at vocational service chairs and all Rotarians, will showcase a diverse range of successful projects from the Australian state of New South Wales. Hear the how-to and importance of vocational service, get ideas for celebrating Vocational Service Month; and learn how vocational service can increase membership growth while improving opportunities for your community.
Planning and Designing for Cyclists course providing a review of Cycling by Design and workshops on how we can include cycling within our towns and cities.
Peter Leslie on behalf of SATIN provided a workshop and site visit to the Demonstration Project reviewing maintenance regimes for access and active travel routes.
Arts Council England Environmental Reporting - Communicating SuccessJulie's Bicycle
A reminder of the environmental reporting requirements including how to add new data to the IG Tools, plus a special focus on : Top tips on what you should be sharing with your stakeholders and how to do so effectively.
Module 1.1: Environmental Reporting: what is it, how does it affect you and w...Julie's Bicycle
Aim: This webinar will provide an introduction and overview of the Arts Council’s environmental reporting requirements. It will explain the necessary steps to comply and the help on offer.
The webinar will include:
- Introduction to the Arts Council’s environmental reporting and Julie’s Bicycle.
- Why is this happening now?
- How does it affect you?
- What are the benefits for your organisation?
- What help is available?
- What is an environmental policy and action plan?
- What are the IG Tools?
- Q&A
Peer to Peer Canada Challenge programs-summitRachel Kubicki
ACG was proud to present with the Canadian Diabetes Association and RealBuzz at the first Peer to Peer Forum Canada. Learn more about Endurance programs and how to make them work for your nonprofit! #p2pcanada2015 #acginc #teamwork #endurance
Culture Change: Behaviour change and audience engagementJulie's Bicycle
Top tips on how to engage your staff with sustainability and keep them motivated, and communicate your environmental commitments and initiatives to audiences.
The creative industries are experiencing a shift towards putting the environment at the heart of how we work, and it’s being driven by people power. This two-hour session will look at strategies for engaging key stakeholders with your environmental commitments and actions, from staff to audiences, to amplify the impact of your green initiatives.
Do you have an environmental policy that you’re struggling to implement? Are you scratching your head about how to bring down your audience travel emissions? Or perhaps you've never thought about how environmental sustainability might be relevant to your stakeholders at all? Then this webinar is for you!
The webinar will be relevant for practitioners and businesses across the creative industries, and will be facilitated by consultants from Julie's Bicycle.
IEMA & Go Green South West Seminar: Sustrans Workplace TravelGo Green
Ian Barrett, South West Regional Director for Sustrans facilitated a workshop at the IEMA & Go Green South West Seminar: Innovation in 2015 European Green Capital. He outlined the stages of behaviour change related to travel that people experience, and what workplaces can do to encourage sustainable travel by their staff.
Network building and having a community following is essential to the sustainability of most not-for-profit and community organisations. For those organisations relying on their community followers for funding it is also necessary to have streamlined processes for collecting donations in what is a competitive space for funds. This workshop was dedicated to the tools and tips that will help community organisations and not-for-profits to engage with their community and make it easy for those followers that want to donate to their cause or group.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Rachel Wright of Threesides Marketing and Chris Barry, Director, Communications and Fundraising from Communities at Work Canberra.
Module 3.2: Planning, Engaging and Acting - Specialist Advice on Environmenta...Julie's Bicycle
Aim: This webinar provides practical guidance for organisations with 100 employees or more on complying with the Arts Council’s environmental reporting requirements.
The webinar will include:
-Introduction to the Arts Council’s environmental reporting and Julie’s Bicycle.
- Setting the scope: realistic targets and recruiting help from across your organisation.
- Using the IG Tools as a large organisation – dealing with large amounts of data.
- Creating an environmental policy and action plan for a large organisation – creating useful tools for use throughout your organisation.
- Industry case study.
- Trouble shooting Q&A – your chance to ask the experts about any problems you are having with the environmental reporting process.
How to create a successful #GivingTuesday campaign Lightful
Need help getting organised for #GivingTuesday? This presentation from Lightful and Charities Aid Foundation (who run Giving Tuesday UK) will help you learn more about the big day of giving and how to start planning your own campaign.
This session, aimed at vocational service chairs and all Rotarians, will showcase a diverse range of successful projects from the Australian state of New South Wales. Hear the how-to and importance of vocational service, get ideas for celebrating Vocational Service Month; and learn how vocational service can increase membership growth while improving opportunities for your community.
Planning and Designing for Cyclists course providing a review of Cycling by Design and workshops on how we can include cycling within our towns and cities.
Peter Leslie on behalf of SATIN provided a workshop and site visit to the Demonstration Project reviewing maintenance regimes for access and active travel routes.
Cycle route signs help route users find their way, they advertise the presence of route and make people aware that routes are part of wider networks. Poor signage is a (the) major cause of frustration with cycle routes and has even been cited in coroners' reports* - when lost cyclists have ended up on trunk roads. Despite this, signage is often an afterthought.
This workshop will give participants a good understanding on what effective signage can look like, and how it can be achieved. As well as presentations, participants will cycle on parts of the National Cycle Network to see examples of signage in different (Urban and Rural) environments.
Cycling Scotland presentation on Urban Segregated Cycle Facilities
The training day will look at the existing environment found on the Connect 2 project prior to construction. We will use workshop techniques and our newly commissioned video footage of the project in the morning before heading out in the afternoon to review the installed infrastructure which is making a difference in Glasgow. This particular course looks at the installation of shared footways and designated cycle ways.
On/Off Road Cycle Infrastructure Review - Urban
Venue: Glasgow - Cycling Scotland Office
Site Visit: Glasgow Connect 2 Cycle Infrastructure
Presentation about the use of segregated cycle facilities designed and built in Glasgow.
Cycling Scotland course on planning and designing for cyclists. The course was held in Fort William and looked at the local area and identified improvements to the local cycle routes.
Presentation delivered by Peter Leslie providing an update on the demonstration project constructed in 2011, lessons learned from construction and review signing, monitoring and promotion of active travel routes whilst carrying out a site visit reviewing the use of recycled tyres, whin dust paths, Toptrec and varying width of paths.
On/Off Road Cycle Infrastructure Review - Urban
Venue: Glasgow - Cycling Scotland Office
Site Visit: Glasgow Connect 2 Cycle Infrastructure
Date: Wednesday 31st August 2011
Start Time 9.30am
Brief Description: Review of Connect 2 infrastructure installed within Glasgow. This will be completed by a series of workshops on designing for cyclists looking in depth at current design manuals and providing a more technical review of current standards. Site visits will be used to review the infrastructure completing the day with a feedback session on the installed infrastructure.
Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Austria Tickets on our website at discounted prices.
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Denmark Vs England Tickets on our website at discounted prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Portugal Vs Czechia Tickets on our website at sale prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Slovenia Vs Denmark Tickets on our website at discounted prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Slovakia Vs Ukraine Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Ukraine Vs Belgium Tickets on our website at discounted prices.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
14. Making a difference
• The STV Appeal is committed to helping children and young people
affected by poverty in Scotland
• In just three years the STV Appeal has raised over £5.7
million, supporting 172 projects across all 32 local authority areas in
Scotland, providing much needed support to 27,000 children
• Every single penny raised by the STV Appeal stays in Scotland and
100% of donations are spent on the children who need it most
15. STV Appeal promises to:
• Give every penny of every pound that you
donate to the children who need it most.
• Keep all your money in Scotland
• Invest your donations in projects that will make a
real difference to the lives of children affected by
poverty
• Speak up for the children who can’t
• Support a community project in every single
local authority in Scotland
16. Who is with us
• Lorraine Kelly, Baroness Margaret Ford, Sir Tom Hunter and Sir Ian
Wood are trustees
• Some familiar brands including Royal Bank of
Scotland, Lidl, Tunnock’s and Optical Express have lent their support
to the charity
• Sir Alex Ferguson, Mark Beaumont, Sean Batty, John Michie and
Pamela Stephenson are among the familiar names who have
backed the campaign.
• Community is at the heart of the Appeal – support from schools and
local community is crucial
• In 2013, the STV Appeal was selected as the official charity partner
for freshnlo Pedal for Scotland
19. Mark Beaumont’s Highland Line Challenge
June
• Reaching communities across
Scotland –
Arran, Rothesay, Dunoon, Garelochh
ead, Balmaha, Callander, Crieff, Blai
rgowrie, Stonehaven and Aberdeen
• Corporate sponsors – Aberdeen
Asset Management, Cala Homes
and Insights
• Joined along the route by
celebrities, running
clubs, schools, Rotary clubs and
local businesses and hosting smaller
evening events
20. Sean Batty’s Northern Isles Challenge
July
• 150 mile cycle challenge
across Orkney and Shetland
• Corporate sponsor – Tunnock’s
• Community groups, cycling
clubs, businesses, schools,
rotary clubs met Sean along
the route and hosted events
21. Dance Marathons
August
• Aberdeen and Glasgow
events
• Celebrity support
• Targeted dance groups,
community groups and
schools across Scotland
• Over 800 people took part
22. freshnlo Pedal for Scotland
September
• Official charity partner
• STV presenters got on their
bikes
• STV staff got involved too
• Reaching out to communities
and businesses
• STV Appeal programme
featuring Pedal for Scotland
23. What we have learned
• Give yourself plenty planning and organising time to make the
event fun and successful for everyone involved
• Assemble a organising team
• Agree your event goals
– Raise awareness and support for a cause or organisation?
– Promote a healthy active lifestyle?
– Raise money?
– Celebrate achievements?
24. What we have learned
• Decide on the date, time and venue
– Choose a suitable date and venue for your audience
– Avoid clashes with other events – search online for event listings
– Think about parking, accessibility, equipment available
– Decide start time – how long will it take to set up/finish? Does it fit with public transport
times? How many people will need to register on the day?
– Contact the venue you are consider as soon as possible
– Do you need provisions for food and drink
– Event signage
– Health and safety / first aid requirements
• Who else you will need to contact
– Do you need to apply for permissions or licenses
– This may include land owners, local residents and businesses
25. What we have learned
• Communicate with participants regularly
– Send registration information
– Prepare event information sheet – route information, what to bring etc.
– Make sure event information online is up to date / send regular updates
– Fundraising tips and sponsorship forms
26. What we have learned
• Recruit volunteers to help on the day
– Make sure everyone is briefed about their role in advance
• Tell people about your event
– Promotion – posters, newsletters, leaflets
– Publicity – local newspapers, radio, TV, online and social media
• On the day
– Create a fun event experience for participants
– Take lots of photos and celebrate the event online and on social media
• After the event
– Ask participants for feedback and use this to improve on future events
27. Raising money for charity
– Great way engage with colleagues and communities to raise money for a
good cause
– There are lots ideas – bake sales, challenges, sponsored cycles, quiz nights
– Get your friends, family, community and work colleagues involved in your
fundraising efforts
– Find out if your employer has a match giving scheme to match all or part of
what you raise
– Promoting your event or challenge is key to maximising your fundraising
efforts – tell them what you are doing, why you are supporting that cause
and how their donation will help
– The easiest way to raise and collect money is for participants to set up a
fundraising page online. This allows people to donate quickly and securely
– You will need a licence from the local authority to collect money in public
places
50. What is PR?
• PR is a technique which can be employed
to raise awareness, build links with the
local community
and, ultimately, encourage cycling for
everyone.
51. Bike Week
How to promote and raise
awareness of your event
Bike Week
52. •What you need to know
Editorial v Advertising /
Advertorials
Advertising / Advertorials
• Paid for content
• Guaranteed coverage
• Expensive
Editorial
• Free
• More credible
• More powerful than
advertising
Media Relations
Types of Media
Print
• Traditional print like local
newspaper
• National newspaper
• Community newsletter
Broadcast
• Local radio
• National radio
• Television
Online
• Online news
• News apps
• Social media
• Blogs
53. •Your Bike Week event
PR and you
First things first...
• Know your audience
• What type of media suits
them?
• What do you want to say
and why?
• How can you make it
interesting?
The next step
• Build a good relationship
with your local media –
pick up the phone!
• Create a PR plan – plan
your launch in advance
of your event and follow
up
• Timing – target slower
news days
PR top tips!
• Develop stories around
local issues / interests
• Use supporters as
spokespeople –
experts, local
celebrities, strong case
stories
• Write a good press
release – Bold
headline, 5 W’s, prioritise
facts
• Use Bike Week materials
54. •A success story!
Bike Week 2013
• 80 pieces of media coverage
generated – 50 more than 2012
• Launch picture was ‘BBC Big
Picture’ of the day
• 15 pieces of coverage on STV
Local network, 35 pieces
generated by event holders
• Coverage seen by almost half a
million
• PR Value of almost £1.5 million
- increased by almost £700,000
from 2012
Bike Week 2013
56. Facebook
• Main focus
– Cover photo
– ‘App Banner’
• Alter your cover photo frequently
• Use an image, video with each post
• Behind the scenes content is popular
57. Twitter
• Utilise #BikeWeek to engage in wider conversation
• Initiate conversation with your followers by asking questions. If
questions are open-ended, be sure to re-enter the conversation
• Engage with and reward followers by re-tweeting good quality
tweets
• Tweet pictures and short video clips of Bike Week events
Bike Week really came to the public’s attention in 1975 when Friends of the Earth and British Cycling Bureau organised a National Bike Week – a 3,000 strong rally at London’s County Hall ending with a Cycling Manifesto being handed in to 10 Downing Street.Bike Week was fortunate to obtain funding from UK government 2003, enabling it to do much more – LS came on board!BW 2012:Participants: 484,817Organisers: 977Events: 1,670Workplace, school based, festivals, off road rides etc
Developing the theme conducted a survey to find out more about our participants:Survey asked people why they cycle: To keep fit & healthy, sense of freedom, commute91% participants said they love cycling!2012 participants 484,817
All events, all sizes – small (<100) medium (100-499) Large (>500)Does anyone want to tell us what they’re planning for BW 2013? William to answer if not!
Other small events – work, school, the shop, bike breakfast, adult beginner ridesOther medium events – community treasure hunt, cycle fair/show, join up with another eventOther large events – fundraising event, festivals
Venue – starting point for all events; is it free, capacity, etcLicensing and permits – PFS closure of main road in Glasgow, does your events close roads? Need a permitInsurance – are you covered or do you need BW insuranceParticipants & Experience – ensure participants know they are taking part in a BW event, make them feel part of the wider campaign. Create an atmosphere to make people look forward to next years event alreadyEvaluation – key stage to get feedback to improve for future
Lets take a look at some of the highlights from 2013...
We organised a number of large scale events across Scotland in 2013; Our aim was have presence in local communities Celebrity support PartnershipsWe utilised all STV platformsOn-air – promotions, programming, news and current affairs Online – STV Appeal, stv.tv, ScotPulse Social Media – celebrating fundraising efforts and showcasing supporters, encouraging interaction around events STV Appeal database
Surveys show... BW altered cover pic along with key campaign dates; eg bike week is here during the week and keep cycling at endImages and videos increase engagement/grab attention on news feedBehind the scenes RPFHM build
#Cycling also good to useQuestioneg – how far did you cycle today?
Play 2012 video in the background at your event to add to atmosphere and connect to the wider campaign
Also, download the BW logo for use on your website and promotional materials