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Contextual Transmedia Communications

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Presenter: Betsey Merkel, The Institute for Open Economic Networks (I-Open) at the COINs-collaborative innovation networks Conference 2010, hosted by the Savannah College of Art & Design in Savannah, Georgia USA on October 7-9, 2010.

Title: Contextual Transmedia Communications: Content and Creativity in Complexity

Presenter: Betsey Merkel, The Institute for Open Economic Networks (I-Open) at the COINs-collaborative innovation networks Conference 2010, hosted by the Savannah College of Art & Design in Savannah, Georgia USA on October 7-9, 2010.
From the Abstract and a Presentation Overview: The human race is faced with engaging in exponential levels of complexity resulting from expanding populations, limited natural resources, and maturating cycles of the World Wide Web. Habits of capacity building - that of inventory, meaning, and experimentation -- remain at levels suited to an industrial age of linear scarcity. The results of this mismatch can be seen in widespread U.S. unemployment, poverty, and exponential natural systems failure. Disruptions such as these will continue to diminish our collective creative abilities to advance innovative enterprise unless we think and act differently. How and what we communicate affects the economic impact of creativity.




Published in: Design
  • Thanks for adding your 'Like' John! Best wishes!
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  • @tutormentor Thank you Daniel Founder Tutor Mentor Institute for stopping by! Yes, I agree, in this time of emerging markets when value must be established and re-established, it is the opportunity for all business, foundations and government (to name a few) to latch on to new perspectives first for sense-making, then investment, and then quickly strike out boldly leading the way forward.
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  • My goal is to enlist volunteers and youth in many places who use visualizations to help them build understanding of strategies that improve the well-being of youth and communities. Events where visualizations like these are shown and discussed can be part of campaign to increase involvement and support for such strategies.
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  • @jeastwood Hi and thank you! How do you see some of these ideas applying to the work you do or engage in? Please share your thoughts!
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  • @TheLadyMarsha Thanks Marsha for your insightful comment! Yes, with the ever increasing rate of change, it's imperative for organizations and business to understand what they need to do to connect their knowledge assets to emerging social markets. Social markets are generally much further ahead and looking for what business may not have yet understood they need to offer! And, contextual transmedia communications accelerate attraction!
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Contextual Transmedia Communications

  1. 1. Contextual Transmedia Communications Presented by Betsey Merkel, Co-Founder and Director The Institute for Open Economic Networks (I-Open) COINs Conference 2010 Including 2012 Updates
  2. 2. We live in an age of complexity andeveryone is affected.Everything is connecting but we are not.This is a “flattening”.
  3. 3. In June 2010, theEconomic DevelopmentAgency at the U.S.Department of Commercecommissioned the Councilon Competitiveness towrite a report prescribingsolutions to strengthenregional innovation ineducation, economic, andworkforce development.
  4. 4. The Council recommended investments in: Connectivity - Conversations - Capacity Regional Innovation Initiative Collaborate. Leading Regional Innovation Clusters
  5. 5. To succeed, regions willneed to invest in cultureswith higher levels of giving,reciprocity, and attribution.This will require newhabits of strategic thinkingand social behaviors.
  6. 6. We can use the exampleof the COINs 2010community, investing in• creativity• COINs-collaborative innovation networks• cool places• swarms• coolhunting and coolfarming
  7. 7. We build value by sharingknowledge about what isimportant to us in ourconversations.A social media infrastructure- a web 2.0 toolset -amplifies conversations toattract and strengthencommunity.
  8. 8. The COINs 2010 web 2.0 toolset was built 5months prior to the Oct 2010 conference.We began sharing information and curatingknowledge across: • Facebook -- social community • Flickr -- images • Livestream -- streaming broadcast • Strategy-Nets --workspaces • Scribd -- documents • Twitter -- micro blog • Vimeo -- video • YouTube -- video
  9. 9. • Audience Results
  10. 10. September 22, 2010204 Likes
  11. 11. October 7, 2010Stats not available
  12. 12. November 15, 2010130,000 viewerminutes
  13. 13. October 7, 201030 Members(launched a fewweeks beforeconference.)
  14. 14. October 7, 201012,571 Total Reads58 Uploads47 Followers
  15. 15. October 7, 2010609 following220 followers22 listed
  16. 16. October 7, 201010 videos
  17. 17. November 15, 2010260 Channel Views1 Subscriber
  18. 18. By “contextualizing”information, a communitycreates a shared-sentiment portrait ofculture.Contextualization signalsmeaningful attraction.Knowledge sharingcatalyzes memberempowerment.(Updated 2012)
  19. 19. Each social media tool hasit’s own communitynetwork that sharesinformation with other toolsand their onlinecommunities.
  20. 20. Curating social mediaknowledge content in thisway attracts systems ofemerging intelligenceembedded in othersystems.(Updated 2012)
  21. 21. Contextual transmediacommunications is asolution for individuals andorganizations to engage inthe abundance of thesemantic web by sharingknowledge to build value.
  22. 22. COINs 2010 Conference InstructionsThe Swarm Creativity Framework is a guide to help entrepreneurs, scientists and business leaders successfully navigate a shift in mindset fromscarcity to abundance. Swarm creativity is a discipline driven by the laws of natural systems, and is designed to catalyze individual creativity,communication and collaboration, ultimately leading to flourishing cultures of innovation.Swarm Creativity powers the COINs 2010 community and with it the Science of Collaboration. Researchers and industry leaders share insights andinnovations in health care, design, the creative industries, engineering and technology. The community generates a collective intelligence to solve thesocial, economic and environmental challenges of the world. The five areas of investment in swarm creativity are: Creativity -- The single most productive asset every individual possesses. Creativity is leveraged with critical thinking skills and an ability to ask questions. These are the core tools required to design complex projects with sustainable outcomes. COINs -- collaborative innovation networks – Serves as the infrastructure to transport creative ideas to accelerate business development in towns and cities. Cool Places -- Attract the conversations of entrepreneurs focused on health care, energy, land, food and water. Cool places are “sticky” and retain quality talent, enterprising collaborations, and innovative firms. Swarms -- Created from numbers of people attracted to the next big idea that has surfaced from the crowd. Swarms build capacity. Coolhunting -- The practice of seeking the most creative ideas and people; coolfarming is the practice of collaborating to help them succeed; strategic branding provides the storytelling discipline necessary to spread the idea/initiatives. Used with permission: Peter Gloor, author, “Swarm Creativity”. Created by Betsey Merkel, I-Open, 2010
  23. 23. In summary, contextualtransmedia communications• identifies emerging intelligence systems• shares web 3.0 content across web 2.0 communities• connects creativity to education, economic, and workforce development.
  24. 24. Thank you.Betsey Merkel, Co-Founder & DirectorThe Institute for Open Economic Networks(I-Open)e-mail: betseymerkel@gmail.com

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