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Contextual Transmedia Communications Presented by Betsey Merkel, Co-Founder and Director The Institute for Open Economic Networks (I-Open) COINs Conference 2010 Including 2012 Updates

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We live in an age of complexity andeveryone is affected.Everything is connecting but we are not.This is a “flattening”.

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In June 2010, theEconomic DevelopmentAgency at the U.S.Department of Commercecommissioned the Councilon Competitiveness towrite a report prescribingsolutions to strengthenregional innovation ineducation, economic, andworkforce development.

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The Council recommended investments in: Connectivity - Conversations - Capacity Regional Innovation Initiative Collaborate. Leading Regional Innovation Clusters

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To succeed, regions willneed to invest in cultureswith higher levels of giving,reciprocity, and attribution.This will require newhabits of strategic thinkingand social behaviors.

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We can use the exampleof the COINs 2010community, investing in• creativity• COINs-collaborative innovation networks• cool places• swarms• coolhunting and coolfarming

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We build value by sharingknowledge about what isimportant to us in ourconversations.A social media infrastructure- a web 2.0 toolset -amplifies conversations toattract and strengthencommunity.

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The COINs 2010 web 2.0 toolset was built 5months prior to the Oct 2010 conference.We began sharing information and curatingknowledge across: • Facebook -- social community • Flickr -- images • Livestream -- streaming broadcast • Strategy-Nets --workspaces • Scribd -- documents • Twitter -- micro blog • Vimeo -- video • YouTube -- video

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• Audience Results

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September 22, 2010204 Likes

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October 7, 2010Stats not available

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November 15, 2010130,000 viewerminutes

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October 7, 201030 Members(launched a fewweeks beforeconference.)

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October 7, 201012,571 Total Reads58 Uploads47 Followers

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October 7, 2010609 following220 followers22 listed

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October 7, 201010 videos

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November 15, 2010260 Channel Views1 Subscriber

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By “contextualizing”information, a communitycreates a shared-sentiment portrait ofculture.Contextualization signalsmeaningful attraction.Knowledge sharingcatalyzes memberempowerment.(Updated 2012)

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Each social media tool hasit’s own communitynetwork that sharesinformation with other toolsand their onlinecommunities.

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Curating social mediaknowledge content in thisway attracts systems ofemerging intelligenceembedded in othersystems.(Updated 2012)

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Contextual transmediacommunications is asolution for individuals andorganizations to engage inthe abundance of thesemantic web by sharingknowledge to build value.

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COINs 2010 Conference InstructionsThe Swarm Creativity Framework is a guide to help entrepreneurs, scientists and business leaders successfully navigate a shift in mindset fromscarcity to abundance. Swarm creativity is a discipline driven by the laws of natural systems, and is designed to catalyze individual creativity,communication and collaboration, ultimately leading to flourishing cultures of innovation.Swarm Creativity powers the COINs 2010 community and with it the Science of Collaboration. Researchers and industry leaders share insights andinnovations in health care, design, the creative industries, engineering and technology. The community generates a collective intelligence to solve thesocial, economic and environmental challenges of the world. The five areas of investment in swarm creativity are: Creativity -- The single most productive asset every individual possesses. Creativity is leveraged with critical thinking skills and an ability to ask questions. These are the core tools required to design complex projects with sustainable outcomes. COINs -- collaborative innovation networks – Serves as the infrastructure to transport creative ideas to accelerate business development in towns and cities. Cool Places -- Attract the conversations of entrepreneurs focused on health care, energy, land, food and water. Cool places are “sticky” and retain quality talent, enterprising collaborations, and innovative firms. Swarms -- Created from numbers of people attracted to the next big idea that has surfaced from the crowd. Swarms build capacity. Coolhunting -- The practice of seeking the most creative ideas and people; coolfarming is the practice of collaborating to help them succeed; strategic branding provides the storytelling discipline necessary to spread the idea/initiatives. Used with permission: Peter Gloor, author, “Swarm Creativity”. Created by Betsey Merkel, I-Open, 2010

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In summary, contextualtransmedia communications• identifies emerging intelligence systems• shares web 3.0 content across web 2.0 communities• connects creativity to education, economic, and workforce development.

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Thank you.Betsey Merkel, Co-Founder & DirectorThe Institute for Open Economic Networks(I-Open)e-mail: betseymerkel@gmail.com