Uploaded byRajiv Prakash
India Starts Up - Journey Note
The document discusses the burgeoning start-up ecosystem in India, highlighting its growth across various sectors such as e-commerce, healthcare, and alternative energy. It outlines key challenges faced by Indian entrepreneurs, including limited access to capital and lack of a risk-taking culture, while also mentioning the potential for cross-border collaborations, particularly with Australia. Furthermore, it emphasizes the role of start-ups in creating jobs and fostering innovation in both countries.
India Starts Up - Journey Note
- 1. India starts up– walkabout notes Rajiv Prakash X Media Labs - Global Media Ideas Vivid Sydney June 8, 2012 @rajivprakash rajiv@nextin.biz 1
- 2. A start-up journey… Interactions, travels … 400+ Start-ups & entrepreneurs 43 Ecosystem players 18 VCs and incubators 2011 Start 5 Countries 2 10 Indian cities
- 3. Conversation starter … •Entrepreneurship in India – a macro view • Observations about start-up models in India • An idea about cross-border start-up connections 4
- 4. Aspiration drives abillion Indians 5
- 5. The entrepreneur isIndia’s new role model 6
- 6. Start-ups are creatingor reshaping a diverse set of sectors Housing Alternative Energy Microfinance Logistics Engineering Pharma Biotech eCommerce Marketing Payments Chemicals Media Infrastructure Hospitality Gaming Transport Food Agriculture Entertainment Retail Mobile Business Education Health Waste Services Services Defence Management Sports Advertising Tourism Business Software Skills Development Tech services 7
- 7. US$1 US$140+ 14% trillion billion Total Indian market Market capitalisation capitalisation created by start-ups established between 1995-2010 8
- 8. With $1TN growthprojected in 10 years, the domestic consumption sector is a start-up favorite The Sharma Family Our first experiences diary – 2013-15 9
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- 10. Nature of start-upinnovation Unknown means to achieve known outcomes 12
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- 13. Product and thePlatform based start-ups emerge Infosys TCS inMobi Fusion Charts Reverie Wipro Cognizant Billdesk Dimdim Capillary Martjack Slideshare Zoho Offshore based IT Products and Platform-based services businesses 15
- 14. India emerging asa global hub for Social Enterprises Urban Poverty Rural Poverty 16
- 15. Ripples of entrepreneurship– start-ups create new self- employment driven businesses at the edge A State Bank of India bank branch reimagined by Eko 17
- 16. Self-employed solar lamp sales personfor rural India 18
- 17. Goli Vada Pav”– Franchisee stores in Coimbatore, Bangalore and Aurangabad 19
- 18. One Stop Physical-Online Shop forall tickets with rented prepaid cards 20
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- 22. “Reverse Innovation” US$200 BabyWarmer replaces Portable ECG at 10% cost of US$5000 product standard product 24
- 23. “Reverse Innovation” Rice Huskbased Power Generation Sturdy, low cost solar powered light 25
- 24. 10 key challengesfacing start-ups in India 1. Achieving scale and learning to 6. Product mindset still evolving think big 7. Capital – availability, cost and 2. Quality entrepreneur supply investor – investee relations 3. Risk taking culture low, low 8. Lack of large corporate tolerance for failure connections and lack of 4. Weak domestic market acquisition culture economics 9. Limited access to senior and 5. Limited global vision (outcome of experienced talent domestic focus) 10. Poor readiness for exit 26
- 25. Start-Ups & GlobalCorridors 27
- 26. Start-ups are globallyconnected organisms – Victor Hugo was right Entrepreneur Design Incubator Entrepreneur Services Capital Market Production 28
- 27. Global corridors, throughthe Indian diaspora and university connections, link Indian start-ups to resources and markets Country Entre- Capital Concept Produc- Market Talent Incubate Acqui- preneur tion sition US China UK Germany Singapore Israel South Africa Japan UAE / Gulf Countries connected to “start-up India” and areas of engagement (illustrative, not exhaustive) 29
- 28. Example: Greenlight Planet,a solar-powered lighting start-up Venture Capital Co-founder, Angel funding Design, Production Co-founder, Start up, Market Market, Context 30
- 29. Another example ofa start-up global partnership Winning team : Kolkata Knight Riders (KKR) Team nationalities : Australia, Bangladesh, England, India, Netherlands, New Zealand, Pakistan, South Africa, West Indies 31
- 30. India and Australiahave strong complementarities – Start-ups increase, accelerate and innovate the connections Creative Creative Sector Sector Medical Consumer History Tech demand Product Cricket Entertainment Social dvlpt Enterprises Sports Trade Tourism Frugal Consumer Education product dvlpt Diaspora Event Research …?? Services mgmt Event Water mgmt 32
- 31. Indo-Australian start-up corridor- a world of possibilities to be discovered for start-ups in both nations Time to market Investment, Cost, Risk More for less Capital Access Markets, IP Distribution Co-create Access to Access to skills and products expertise & services 33
- 32. A new innings… “ … We (Australia and India) share something else other than cricket. Before they played the first Test match against each other, Indians and Australians fought wars together, on the same side. In Gallipoli, where, along with the thousands of Australians, over 1300 Indians also lost their lives. In World War II, there were Indian and Australian soldiers in El Alamein, North Africa, in the Syria-Lebanon campaign, in Rahul Dravid, Former Captain Burma, in the battle for Singapore. Before we were of the Indian Cricket team, “Bradman Oration”, Canberra - competitors, Indians and Australians were comrades. ….” Australia, 2011 35
- 33. Let’s talk … •Entrepreneurship in India • Observations about start-up models in India – • Cross-border start-up connections • Your ideas, views? 36
- 34. Digital/ e- Start-ups / Enterprise Digital Start-up Commerce Entrepreneurship Transformation corridors Helping offline • Scaling up: • Discovery Workshops • Assistance in cross- businesses succeed • Business mentoring – identifying digital country start-up online: • Strategy and business transformation collaboration for • Online Strategy & plan review opportunities cross- access to markets Model Design • Performance function, pan- or resources • Opportunity Discovery management enterprise • Clients include start- and Planning • Organisation • Design and program ups, investor Workshops strengthening management of networks and • Execution Mentoring • Business development digital opportunities - investment • Partner Selection and alliances commerce, customer promotion agencies • Loyalty, customer • Distribution and sales service, marketing, service & digital channel development supply chain, etc. marketing integration • Exit advisory • Early stage start-up clinic and executive support
- 35. India starts up– walkabout notes Rajiv Prakash X Media Labs - Global Media Ideas Vivid Sydney June 2012 rajiv@nextin.biz 38