The Project Cross Innovation is designed to create bridges between the creative industries and other sectors. This project is co-financed by the European Regional Development Fund and made possible by the INTERREG IVC programme.

1. Cross Innovation:
Short Study
Jesse Belgrave & Joana Seguro
Rome
5 July 2012

3. What is Cross Innovation?
1. ‘Co-operation between different sectors that would not normally work
together to address key challenges’
2. ‘I’m interested in how to connect the bohemian and entrepreneurial
parts of the city’
3. ‘A system of knowledge exchange to get information across about
innovation and creativity in a city’
4. ‘It’s about new products, services and systems… the added-value the
creative industries can bring to other sectors’
5. ‘It’s about culture-led innovation leading to social outcomes with a strong
community focus’

4. Sector Definitions
Cultural & Creative Growth &
Industries Traditional Sectors
Performing Arts High-Value Services
Visual Arts Creative industries
Heritage Digital Science
Film & Video marketing Technology
Music Media Energy
Computer Games Entertainment Medical
Publishing Social Media Public Sector
Books Software Logistics
TV & Radio Tourism Food/Flowers
Architecture Cooking Manufacturing
Design ? Construction
Advertising Heavy industry
Crafts Trade
Fashion Public Admin

5. Challenges for Traditional Sectors
Technology Globalisation Consumers
New Growth Sectors

6. A case for the Creative Economy
Places Growth Innovation

7. Different manifestations of Cross Innovation
1. Individuals/entrepreneurs via enterprise activities
2. Universities & Research Councils via multi-disciplinary teaching and
research
3. Direct collaborations between creative and non-creative businesses
4. Government and third sector development interventions
5. Community-based initiatives with focus on participation
6. Multi-nationals via internal R&D and Open Innovation activities

8. Global Case Studies
Brokerage
Spaces
Culture-led
Finance

10. TED
What Who
Sharing ideas globally TED Charity
Initiating conversations TED Community
Connecting across disciplines Sponsors and Donors
Global audience
How Result
Global conferences A global network
Digital platform Knowledge exchange
TED Prize Nurturing global ideas on a local level
TED Fellows Change agents
TEDx Local events Finance
TED Salons Innovative Ideas

12. FabLabs
What Who
Global Networks MIT & local Consortia
Community access Schools, Universities,
State of the Art labs Communities,
entrepreneurs
How Result
Spaces Empowerment
Networks Inclusive
Cross pollination Entrepreneurial culture
Workshops Work skills
Charter Community cohesion
FabAcademy IP/Businesses

14. Spacemakers
What Who
Regeneration of Spaces Councils
Artists Working with Communities Private Landlords
Brokering between worlds Artists
Community
How Result
Opening Closed Shops Active and engaged communities
Brainstorming Regeneration of urban areas
Co-creation Bounding of Communities
Gatherings Legacy
PR/Promotion

16. Kickstarter
What Who
Crowd-funding for creatives Creators (all disciplines)
Remove barriers/risks Backers
Finance Fans
Audiences VCs
How Result
Internet New economic model for arts
Social media Sustainable
Intermediary role Commercial/non-commercial
Rules of engagement 270m pledged
Direct to fans 62,000 projects
Video pitches 10k average project

17. Summary
Brave new world
Everywhere, varied & scattered, not branded Cross
Innovation
Defining and mapping growth sectors & creative
industries
Pioneers of this space
Be innovative, creative and set local priorities within a
European context