How to spot and catalyse cross innovation? What is Cross Innovation? Let Nina Lakeberg and Steve Harding explain this new approach in the creative economy to you in a clear what-who-how-why presentation which forms the blueprint for the Project Cross Innovation. The presentation was held the 6th of September 2012 in Berlin, Germany.

1. Cross Innovation
Nina Lakeberg & Steve Harding
Berlin
6th September 2012

2. The Cross Innovation partnership
Amsterdam
Berlin
Birmingham
Linz
Lisbon
Pilsen
Rome
Stockholm
Tallinn
Vilnius
Warsaw

3. The Cross Innovation project
Matrix Local Implementation Groups
- Plan for each city
Case Studies
Manifesto
Short Studies
- State of play in 2012
- Internationalisation 2013
Study Visits – experience exchange
Policy Clinics – prototyping policies
SME partnership – testing new ideas

4. What is Cross Innovation?
1. ‘Co-operation between different sectors that would not normally work
together to address key challenges’
2. ‘I’m interested in how to connect the bohemian and entrepreneurial
parts of the city’
3. ‘A system of knowledge exchange to get information across about
innovation and creativity in a city’
4. ‘It’s about new products, services and systems… the added-value the
creative industries can bring to other sectors’
5. ‘It’s about culture-led innovation leading to social outcomes with a strong
community focus’
Taken from Short Study Belgrave & Co.

5. Our approach to Cross Innovation
1. It’s out there - examples in all the cities. The project will help spot and
catalyse cross innovation.
2. A case for the creative economy.
3. The project works alongside 4 themes
Smart incen(ves • Innova(ve types of finance that enable cross‐innova(on
• Schemes that unleash innova(on in business and the public
Culture‐based innova(on sector by introducing ar(s(c and crea(ve prac(ces
• Services that build bridges between sectors by connec(ng
Brokerage cross‐innova(on enablers with beneficiaries
Spacial Cross‐ • Services offered to companies in co‐working spaces,
Collabora(on incubators, fab‐labs, science parks and to local clusters.

6. Different manifestations of Cross Innovation
Universities & Research Councils via
multi-disciplinary teaching and research
Direct collaborations between
creative and non-creative businesses
Community-based initiatives
with focus on participation Big & Small
Cross Innova(on
Public & Private
Multi-nationals via internal R&D
and Open Innovation activities
Innovation is more than technology
– organic, tied to creativity

7. Global Case Studies
Brokerage TED
Sharing ideas globally, Initiating conversations, Connecting
across disciplines
Spaces FabLabs
Global Networks, Community access, State of the Art labs
Culture-led Spacemakers
Regeneration of Spaces, Artists Working with Communities,
Brokering between worlds
Finance Kickstarter
Crowd-funding for creatives, Remove barriers/risks, Finance,
Audiences
Taken from Short Study Belgrave & Co.

8. Matrix Approach
CCI sector Games Design Social Architecture Visual Performing Web
Media Arts Arts based
Growth
Sectors
Manufacturing
Health
Environment
Energy
Health
Society
Leisure
Heritage
Public

9. Fab Lab LX (Lisbon)
What Who
Fab Lab – co-working space The Municipality of Lisbon
Community approach Portuguese Industrial Association
Rehabilitation of an old marketplace Laboratory for prototyping
Link with Start up Lisboa incubator
How Result
Technology, Creativity, Community
Links creativity & production
Easy access to technology
Education - learning by making
Prototyping ideas

10. Planet Modulor (Berlin)
What Who
Creative Hub Modulor and 30+ Partner SMEs
Ecosystem Private investment
Connecting across disciplines Supported by Berlin Senate
Creative Community Moritzplatz Maker community
How Result
Multi-disciplinary platform
Planet Modulor Association
Place to meet
Make ideas happen
New products and services

11. Fits me (Tallinn)
What Who
Virtual fitting room for online Tartu University
clothing retailers Tallinn Technical University
Human Solutions GmbH
How
Digital, Retail, Science
Development of Robotic mannequins
100,000 different body shapes
Combines materials, bioerobotics
anthropometrical data with retail

12. Health care app (Birmingham)
What Who
Maverick TV
I-phone app to monitor
Clever Together
skin moles & check
Made media
over time
How
Health, Digital, Media
TV show C4 “Embarassing Bodies“
Contact made with skin specialist

13. Summary
1. Knowledge spillovers across industrial sectors have the potential to be more
important sources of innovation and growth than transfers within sectors.
2. The four themes – Brokerage, Smart Finance, Spaces, Culture led
Interventions work well and often need a combination of the themes.
3. This topic needs to test out interventions – prototyping policies
4. Focus on an evidence based approach – city led Matrix discussions
important
5. Organic collaborations - seek these out – to catalyse not control
6. The Cross Innovation Partnership has the opportunity to play a pivotal role
in defining this space

14. Thank you!
Nina Lakeberg
lakeberg@modulorprojekt.de
Steve Harding
steve.harding@bcu.ac.uk
www.cross-innovation.eu