The document describes the process of creating ancillary products like a digipak and posters to promote an album. Key steps include: 1) Editing images to add a sepia/brown tone to create consistency across products. 2) Designing the digipak layout and adding cover art, tracklist, and background images. 3) Creating tour posters with the artist name, album info, and tour dates. 4) Ensuring similar fonts, effects, and promotional elements are used to clearly link the different products together.

1. Making Ancillary Products

2. DigiPak

3. To begin, I designed the layout of the digipak by using the rulers to measure out each of
the squares. I ensured each was the same size and that there was a small spine, allowing
the digipak to fold up correctly.
I then inserted my chosen digipak cover. I
adjusted the size so that it fitted correclt
between the ruled lines.
I had to edit an image to go on the inside
fold of the digipak. In order to make the This is the original
digipak link, I made all the images have a image of Jonnys feet.
sepia/brown effect to them.
I then had to edit an image to use for the back of the
digipak. I decided to use an image of a plain brick
wall because in the background of all my images,
there is a brick wall. This helps to make the digipak
look connected and shows consistency throughout
the document. Again, I added a sepia/brown tone to This is the original image of the
the image so that it linked with the rest of the images brick wall.
I added an effect to the image of the brick
wall so that it had a black inner shadow. This
helps to make it look more interesting and
links it to the colour of Jonnys coat, the spine
and the text.

4. I added the tracklist to on the brick wall. I used the same font which I used for the font on the
digipak cover. I capitalised all the letters, again making it similar to the font on the digipak front
cover. I got all the track lists from A Rocket To The Moons album.
I then added a square box, to use for the spine of the digipak. I
made the spine black so that it worked well with the colour scheme
and so it stood out well.
I decided to add the album name in white font so that it contrasted
against the black and stood out well. This is the same font that is
used in the front and the track listed, therefore it creates
consistency within the digipak. Again, it is in capital letters helping
to make it stand out and be extremely clear for viewers to read.
I also added the logo of A Rocket To The Moons
record label. I did this as it is quite common for
albums to have a record label included. It is a good
way to help promote the label and promote other
bands that may be signed up to it too.
I created an outer glow shadow on the white font to make it
link with ‘Jono’ on the front cover. I think the shadow helps to
make it stand out a lot more and makes it more unique and
interesting.

5. To begin the inside of the digpak, I had to create another layout. Again, I
used the rules to measure it and to ensure that all squares were the same
size. I created a spine on the opposite side so that the digipak can fold up
correctly.
I used the same images that I made for my two posters. I simply
dragged them into the document and re-sized them to the
correct size. By using the same images, it helps to link all my
ancillary products together and allows users to easily see that
they connected to one another.
Then, I duplicated the layer of the brick
wall so that the same inner glow effects
would be present on the inside too.
I found an image of a CD tray off the internet and added the image as a new layer.
I altered the effect of the layer and changed it to ‘multiply’ which enabled it to be
slightly transparent. Therefore, on the brick wall you can slightly see a CD tray. I
think this works well and it clearly shows where the CD would be inserted.
Finally, I used the text tool to add some text on top of the
photo. I made the font look as if it was hand written in
order to make it look more personal and showing that it is
a note from the artist. I also added a signature at the
bottom, this makes it appeal more to fans and helps to
make it have a more personal feel to it.

6. Tour Poster

7. To start off with I had to edit the image.
Above you can see the before and
after. I wanted all images to have a
sepia/brown tone to them and Here are some of the
therefore I had to ensure that I edited different editing adjustments
all my images in a similar way in order that I carried out on the
to create the same effects. image.
I duplicated the text layers from the digipak front cover and placed
them in the bottom corner of the poster. This helps to link all the
products and helps to clearly show who the artist is and the album
that they are promoting.
I then inserted the album cover in the bottom corner of the poster. By
doing this it is helping to promote his album to fans. People get to see
what his album looks like and are encourages to purchase it. I
decided to put an outer glow around the image. I feel by doing this it
helps to make it stand out more and also helps to make it link to the
glow used on the text ‘Jono’.

8. Using the same font as I used for ‘Jono - like we used to’ I created a title for the
tour poster. Again, it is in capital letters, helping to make it stand out a lot to
viewers. I put an outer glow on the image too in order to make it more interesting
and eye catching.
I added all the tour dates down the right hand side of the image. I used the same
font again, helping to make it look more consistent and professional looking. I put
the months in capital letters and underlined it so that it was extremely clear for
people to find the date they are looking for. I then simply listed all the tour dates
and the dates that they occur on. The font is very bold, clear and easy to read.
I inserted a squared box near the bottom and picked a colour
from the guitar to make it. I put an outer glow effect on it to
make it fade into the background and to make it stand out
more.
I inserted some black text about ticketmaster. This clearly
shows users what website they can purchase the tickets from.
Again, it is in capital letters helping to link it to some of the
other font and to also make it stand out more.

9. Album Promotion

10. To begin, I had to edit my image.
Here are the before and after. All
my images that I used for my Here are some of the different
ancillary products, I made them editing adjustments that I carried
have a similar brown/sepia tone. out on the image.
Similarly to my tour poster, I duplicated the text layers from
the digipak front cover and placed them in the bottom
corner of the poster. This helps to link all the products and
helps to clearly show who the artist is and the album that
they are promoting.
I then inserted the album cover in the bottom corner of the poster, helping to promote the
album well. I decided to put an outer glow around the image. I feel by doing this it helps to
make it stand out more and also helps to make it link to the glow used on the text ‘Jono’. Also,
it helps it to link to the tour poster as I used an outer glow on that album cover too.
Finally, I added some text, telling people when the album is
out and what his official website is. I used white font in order
to make it contrast and stand out from the dark background.