2. -Reception Theory is the way individuals
receive and interpret a text.
-The theory emphasizes the readers
reception of a text and how individual
circumstances, like gender, age and
ethnicity all affect their reading.
-Stuart Hall is one of the main proponents of
reception theory, his ideas are to do with
the relationship between a text and its
audience.
-A text is encoded by a producer, and
decoded by the readers.

3. -Preferred reading is when producers use
recognised codes and conventions which
draw upon audiences expectations.
Producers are able to position the
audience and create agreements on what
the text means.