At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them

1. Make You Passion A Success Workshop

3. CLAIRE HOOKHAM WILLIAMS

4. DAVID BOZWARD

5. MAKE YOUR PASSION A SUCCESS

6. DAN SODERGREN

9. My Idea: It’s all about you. Well – not all of it That’s me

10. Copyright Great Marketing Works 2009 (C)

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26. To Mexico BUT that’s another story Copyright Great Marketing Works 2009 (C)

27. Lost

28. Opps

29. Found

30. Came home

31. Old mentor

32. Copyright Great Marketing Works 2009 (C)

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34. And more... Now we are nationwide

35. Meeting people like:

36. And

37. And

38. More importantly for you. I have helped over 1000 start up’s with successful marketing strategies and created the BE GREAT system “ the 7 steps to success workshops” .

39. So that’s me Who are you? You know the answer to this one. But do we? Let’s delve a little deeper, shall we?

40. What kind of person are we? ‘ Know thyself’ Socrates – 409 BC

41. Has everyone got one of these?

42. Has everyone got one of these?

43. Has everyone got one of these?

44. Draw a pig. It’s as simple as that. As simple as this 

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49. Hmmm.

52. Hold up your Piggy Have a look at other people’s Go meet someone new. Someone with a different Piggy.

53. Piggies ARE different

54. Ok introduce yourself To your new work partners ‘ Know someone else’ Sodergren 2009 – B D

55. People ARE different

56. In your pairs One of you pick to be A One of you pick to be B (and if we got a three – then a C)

60. Turn to that person

61. And say

62. I like you 

63. What does your pair have in common? Anything freaky?

64. People ARE different

69. So should we.

74. Entrepreneurs tend to to be open to learning.

75. Let’s learn a few things now: Let’s learn how to be customer and opportunity focused.

76. When was the last time you saw an opportunity and had a great idea? Tell it to your partner. A’s first. Then B’s.

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81. Who didn’t like telling them about their special idea?

82. Who made up a new idea so they didn’t have to share their special idea?

83. Realize that great ideas are many and often - it’s the action you take to make them happen and the timing of the opportiunity that makes the difference.

85. All these are mutli million pound ideas. Go and do them!

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92. Hmmm ice cream.

97. Paradigm shifts: Jobs for life in public sector, Swiss watches and quartz, buying music and record labels, selling books and Amazon, the way we watch TV!

99. Take 5 minutes and together B’s take the word ‘shopping’ and link it to anything i.e. What if shopping was like…. Pick one. And discuss with your partner.

100. 3 rules: The connection must be like for unlike. Be truly random. Choose tricky concepts to stretch yourselves.

101. What if ‘shopping’ was like: Swimming. A forest. Eating. Dogs. Etc

102. There is nothing like writing to force you to think and get your thoughts straight. Warren Buffet

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107. Choose an idea: From your group.

108. Is this a good idea? How does it measure up? Discuss with your group with a SWOT.

111. Do a 5 minute made up SWOT analysis for your chosen case study in your group.

112. Entrepreneurs tend to have big goals and align their values to them.

117. How does your new idea Make meaning?

120. The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get. Jim Rohn

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124. Produce a goal for your idea. Share it with one person in your group. Is it really SMART?

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128. Get the feedback from that person. Re-write your goal.

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133. Swap details with that person. They are going to check up on your goal. So it best have a date 

134. We all have a BIG picture! Do we have the steps in place?

135. What are your next three goals? Keep this small. Keep this within a month. Keep these to yourself. Write them down.

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139. How many of your goals are Market research?

140. Make sure one of them is! It’s good for creating great marketing!

141. What would you do if you had no fear of failure?

142. Big businesses names They never failed?

143. RUBBISH!

145. Dan Sodergren’s folding A4 flyer holding advertising magazine. Became

148. How do I know these ones? I made (some / all) of them!

149. Idea creation: BONUS FOR LIVERPOOL For those that need it Want it.

153. How do I know these trends? Just go to trendwatching.com Copyright www.greatmarketingworks.co.uk 2011 ©

154. Steal, Steal, Steal. Top Trends for 2010. Older Business Ideas. Small-scale food production using membership models: low start up cost. Low impact advertising: making marketing green and cool. Health tracking devices: helping an ageing demographic Sophisticated sampling—dubbed tryvertising : students anyone? Discreet rooftop solar panels and wind turbines: brilliant. Rotating retail at airports and in malls :Pop-up, temporary retail Remote farming for consumers: great idea in Italy Paying consumers to promote products they use and love: referrals plus

155. LUNCH

156. DAN SODERGREN

159. Guerrilla Marketing The G in Great Marketing Guerrilla Marketing and the principles thereof should be at the heart of any highly effective marketing plan.

165. Guerrilla Marketing Principle - Patience Strategy - Targeted Tactic – Using Psychology

170. Are there Guerrilla Marketing?

174. And these...?

175. Why does this work so well?

176. Guerrilla Marketing Principle - Patience Strategy - Targeted Tactic – Using Psychology

179. If we are having to connect with someone many times, we MUST narrow down the number of people.

180. Who is your target demographic? So question for you!

182. Relationship Marketing The R in Great Marketing Relationships, not only with your client’s potential customers but with the press as well.

183. Relationship Marketing Not just with your market place, but with your real customers, the press and everyone else.

184. When you get the right customers Then you can really make a difference. With their “Life Time Value”.

188. What is the life time value of your customer? So question for you!

189. Relationship Marketing Not just with your potential customers. But also with the press.

193. Richard B.

194. It doesn’t always work.

197. What is your PR plan? Especially online? So question for you!

198. Electronic Marketing The E in Great Marketing Think about websites and the client’s online presence.

204. I know! But this is relevant to all industries! As it shows you more information in a minute – than we used to get in a year!

206. Adwords (PPC) Copyright Great Marketing Works 2009 (c)

207. PPC adverts: where are they?

208. Other PPC mechanisms Yahoo and Microsoft also do PPC. And not very many people use it  Why is that good?

209. Other PPC mechanisms Even Facebook and other social networking sites have PPC functions Copyright GMW 2010 © for hand out notes email [email_address]

210. Ok take a 10 second rest Here we go

212. Is it good for me?

213. What are your main keywords? What is your online strategy? So question for you!

214. Active Marketing The A in Great Marketing (otherwise known as social media) Everyone is excited about! And rightly so.

215. Am I ANTI

217. There are so many to mention: Check out and Google this. Today, we will cover the big 4.

218. Is it all just lovely? How big is facebook now?

219. Who uses Facebook? The fastest growing segment on Facebook is 55-65 year-old females

221. How will you

226. Copyright GMW 2010 © for hand out notes email [email_address]

234. What are your social media plans? So question for you!

235. Go mobile!

237. Stats: Mobile

243. How are you using mobiles? So question for you!

244. Together Marketing The T in Great Marketing Bringing in other people and bringing it all together in a integrated strategy.

245. Working together Concept partners

248. Make the pie bigger Not just your slice of it!

250. Mcvities

251. Muller

252. Become

255. The BIG question to you. How many strategies do you have? Take five minutes to write them down.

258. So here we go! Get GREAT! And take all the notes you have written. And pop them in order of the sequence. The rest is up to God.

262. Amazing...

263. What’s the real process?

264. DAVID BOZWARD