It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees. In this presentation, John Moore shares lessons heï¿½s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, youï¿½ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change. NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.