Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Growing a Brand. Growing a Team.

98,273 views

Published on

It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees.

In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change.

NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.

Published in: News & Politics, Business
  • If you have any problems with writing, feel free to ask our writers for help! ⇒ www.HelpWriting.net ⇐ is ready to help with any kind of academic writing!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • As a student athlete I’m always on the grind at basketball practice and I’ve been really short on time all through high school. I usually order a research paper or English essay here and there. The website is called ⇒ www.HelpWriting.net ⇐ and they really help me out, man. Don’t know where I’d be without it.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • PumaToto | Agen Togel Terpercaya PumaToto merupakan Togel Online | Togel Terpercaya dengan Prediksi Togel Akurat | Prediksi Angka Jitu Bagi kalian yang suka bermain Togel Singapore | Togel HK bisa untuk bergabung dengan PumaToto Cara Main Togel | Cara Pasang Togel | Pasang Togel Online di PumaToto, dengan Discount dan Hadiah Menarik Tentunya Daftarkan diri Anda bersama PumaToto https://caramaintogel.com/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Growing a Brand. Growing a Team.

  1. 1. Growing a Brand. Growing a Team. John Moore
  2. 4. All healthy things grow.
  3. 9. Healthy brands grow.
  4. 10. Healthy teams grow.
  5. 11. Lack of growth indicates “poor” health.
  6. 12. Unhealthy brands don’t grow.
  7. 13. Unhealthy teams don’t grow.
  8. 14. Healthy growing brands and teams are visionary, passionate, and purposeful.
  9. 15. Being visionary isn’t predicting the future. It’s being alert to opportunities.
  10. 16. Being visionary isn’t predicting the future. It’s being alert to opportunities.
  11. 17. Visionary
  12. 18. Visionary
  13. 19. Visionary
  14. 20. Visionary
  15. 21. Visionary “ If you begin with ‘who,’ rather than ‘what,’ you can more easily adapt to a changing world.” source: Good to Great (Jim Collins, 2001)
  16. 22. Visionary “ It is better to hire people who can get you to where you want to be than people who profess to have been there before.” source: The Macintosh Way (Guy Kawasaki, 1988)
  17. 23. Passion attracts passion.
  18. 24. Passionate The passion that goes into a business can inspire the passions of those working for the business.
  19. 25. Passionate Businesses need passionate followers more than they need passionate leaders.
  20. 26. Passionate People quit people, not companies.
  21. 27. Being purposeful is about making meaning more than making money .
  22. 28. Purposeful Change the world.
  23. 29. Purposeful source: ZAG (Marty Neumeier, 2006) Our __________ is the ONLY __________ that __________ . (product category) (uniqueness) (brand name) Complete this sentence:
  24. 30. Purposeful If you went out of business tomorrow, would anyone miss you? source: Mavericks at Work (Bill Taylor & Polly LaBarre, 2006) Answer this question:
  25. 31. Purposeful Great companies get the right people on the bus. source: Good to Great (Jim Collins, 2001)
  26. 32. Purposeful The right person will hire the right people .
  27. 33. Purposeful Conscientious
  28. 34. Purposeful Conscientious Empathetic
  29. 35. Purposeful Conscientious Friendly Empathetic
  30. 36. Purposeful Conscientious Friendly Empathetic Ability
  31. 37. Purposeful Keep the Likeables.
  32. 38. Purposeful Keep the Likeables. Dump the Assholes.
  33. 39. Purposeful Assholes make themselves look good first, others second.
  34. 40. Purposeful Likeables make others look good first, themselves second.
  35. 41. Purposeful The ASSHOLE Ripple Effect versus The LIKEABLE Ripple Effect
  36. 42. Purposeful Assholes hire assholes. Likeables hire likeables. inspiration: The No Asshole Rule (Bob Sutton, 2007)
  37. 43. Purposeful No assholes. Only likeables. inspiration: The No Asshole Rule (Bob Sutton, 2007)
  38. 44. Healthy growing brands and teams avoid being complacent, conservative, and conceited.
  39. 45. Complacent brands and teams do not dare disrupt the “ good thing” going on.
  40. 47. same as it ever was
  41. 48. Complacency Repetition doesn’t make tradition.
  42. 49. Complacency Make the common uncommon.
  43. 50. Conservatism breeds decision-making based upon maintaining what you have and not growing what you could have .
  44. 51. Conservatism 60 30 10
  45. 52. Conservatism 60 30 10 Fix the Core
  46. 53. Conservatism 60 30 10 Fix the Core Expand the Core
  47. 54. Conservatism 60 30 10 Fix the Core Expand the Core Explore Beyond the Core
  48. 55. Conceit causes brands/teams to make company-centric decisions and not customer-focused decisions.
  49. 56. Conceit Listen to feedback from anyone and from everywhere.
  50. 57. Conceit Respond appropriately.
  51. 58. STOP asking … What will make our brand/team grow?
  52. 59. START asking … What is keeping our brand/team from growing?
  53. 60. Healthy brands & teams do not need gimmicks to grow. They grow naturally.

×