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Insights on brand experience and creativity

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Best practices for creating a brand experience strategy, presented by one of our Senior Creative Directors, Karen Chui, at the marketing conference Spikes Asia.

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Insights on brand experience and creativity

  1. 1. Hello Karen Chui Senior Creative Director
  2. 2. We need to be digital. Because everybody and their cats are online.
  3. 3. Touchpoint anxiety
  4. 4. The fear of missing out
  5. 5. 1. Lack of consideration of human behaviour
  6. 6. We do everything online. Shouldn’t we be familiar with it?
  7. 7. 1. Lack of consideration of human behaviour 2. Most popular channels = the right channel to use
  8. 8. 1. Lack of consideration of human behaviour 2. Most popular channels = the right channel to use 3. Marketers being greedy
  9. 9. 1. Lack of consideration of human behaviour 2. Most popular channels = the right channel to use Marketers being greedy 4. Egos got in the way
  10. 10. Brand masturbation
  11. 11. It’s like dating. ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME…
  12. 12. Be brave. Do not fear. Say no. Do not fear. Be brave. Ask questions.
  13. 13. Focus on people. Not their devices.
  14. 14. Surprise & delight. Surprise & delight. Create desire
  15. 15. Be helpful.Create needs
  16. 16. Don’t be greedy.
  17. 17. Be diligent. Do your homework.
  18. 18. Be extraordinary. Let creative lead.
  19. 19. Talk to us – Contact Peter Sun VP, Brand Marketing Peter_Sun@jackmorton.com +1.212.401.7015 Read our blog at jackmorton.com/blog Follow us on twitter @jackmorton Visit us online at jackmorton.com About Jack Morton We’re a global brand experience agency. We generate breakthrough ideas, connecting brands and people through experiences that transform business. Our portfolio of award-winning work spans 75 years across event marketing, sponsorship marketing, promotion and activation, experience strategy, employee engagement, digital, social, and mobile. Ranked at the top of our field, Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). © Jack Morton Worldwide 2015

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