The document discusses various topics related to motivation, including neuro-linguistic programming (NLP), anchors, limiting beliefs, Maslow's hierarchy of needs, and ideal days. It provides exercises for participants to reflect on their values, motivations, goals and how to use techniques like anchoring to improve confidence and achieve goals.

2. Every new journey Best foot forward: My guarantee to you: Everyone of you will get an ‘aha’ moment Everyone will have at least three ‘takeaways’ Everyone of you will ‘benefit from’ this. Copyright www.greatmarketingworks.co.uk 2009 ©

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9. What kind of person am I? Dan Sodergren: Motivational, marketing, man.

10. What kind of person are we? ‘ Know thyself’ Socrates – 409 BC

11. Draw a pig. It’s as simple as that. As simple as this 

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16. Hmmm.

19. Ok let’s move about a bit. Find a partner who’s pig looks like yours and is in the same area. If not then just grab someone  Copyright www.greatmarketingworks.co.uk 2009 ©

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24. People ARE different

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30. Value “ Price is what you pay. Value is what you get.” Warren B uffett Copyright www.greatmarketingworks.co.uk 2009 ©

31. Our Values We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. Aristotle 384 B.C.-322 B.C. Copyright www.greatmarketingworks.co.uk 2009 ©

32. Knowing What’s Most Important to You Copyright www.greatmarketingworks.co.uk 2009 © Values are a set of standards that determine attitudes, choices, and action. Mapping your value priorities can help lay important groundwork for making sound decisions that fit your unique pattern of values, interests, and talents. Work-related values underlie our choices about work. Some people value creativity; others place a premium on income or contributing. Your new idea must have values and culture that align with your own. Otherwise you wont work hard at them. Underline all the values most important in your work / life.

33. Copyright www.greatmarketingworks.co.uk 2009 © Content challenging leading competence mastery leading edge detail-oriented Social-activism excellence focus creativity variety growth knowledge control adventure helping Settings flexibility deadline pressure surroundings time freedom security high earnings action-oriented structure relaxed pace casual quiet excitement predictability location public contact income Intrinsic integrity status prestige achievement respect responsibility power influence appreciation helping community equality independence authenticity commitment balance honesty fairness Relationships teamwork trust cultural identity caring competition cooperation diversity collaboration humor harmony autonomy recognition support open people contact independence fun

35. Your Top 10 Values: Rank them: And give your definition of each value.

37. What inspired you to start your own business?

38. What other students said. Copyright www.greatmarketingworks.co.uk 2009 © As votes on the Flying start online website October 2009: Family or Friends 8 I wanted to be my own boss 90 Universities 4 I had a great idea 39 The recession 12 What really motivates you?

41. Copyright www.greatmarketingworks.co.uk 2009 © Biological and Physiological needs basic life needs - air, food, drink, shelter, warmth, sex, sleep, etc. Safety needs protection, security, order, law, limits, stability, etc. Aesthetic needs beauty, balance, form, etc. Cognitive needs knowledge, meaning, self-awareness Esteem needs achievement, status, responsibility, reputation Belongingness and Love needs family, affection, relationships, work group, etc. Self-actualization personal growth, self-fulfilment Transcendence helping others to self-actualize

42. Where are you on the hierarchy of needs? Where are you? Where do you want to be? How is this idea going to help you? Write it down on the diagram. Copyright www.greatmarketingworks.co.uk 2009 ©

43. Copyright www.greatmarketingworks.co.uk 2009 © Biological and Physiological needs basic life needs - air, food, drink, shelter, warmth, sex, sleep, etc. Safety needs protection, security, order, law, limits, stability, etc. Aesthetic needs beauty, balance, form, etc. Cognitive needs knowledge, meaning, self-awareness Esteem needs achievement, status, responsibility, reputation Belongingness and Love needs family, affection, relationships, work group, etc. Self-actualization personal growth, self-fulfilment Transcendence helping others to self-actualize

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48. Where is your idea on the hierarchy of needs? Where are you? Where do you want to be? How is this idea going to help you? Write it down on the diagram. Copyright www.greatmarketingworks.co.uk 2009 ©

49. Copyright www.greatmarketingworks.co.uk 2009 © Biological and Physiological needs basic life needs - air, food, drink, shelter, warmth, sex, sleep, etc. Safety needs protection, security, order, law, limits, stability, etc. Aesthetic needs beauty, balance, form, etc. Cognitive needs knowledge, meaning, self-awareness Esteem needs achievement, status, responsibility, reputation Belongingness and Love needs family, affection, relationships, work group, etc. Self-actualization personal growth, self-fulfilment Transcendence helping others to self-actualize

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56. Explain to your partner why you want to do this idea.

57. Are they towards or away?

59. How is the relevant? You need to construct either towards or away from goals / punishments.

60. What punishment would you set? What reward could you get?

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65. Thinking about thinking. This brings in the ideas of NLP.

69. Individually write this day down. As quickly as possible.

70. Break time: have a think.

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75. Let’s get funky Have you ever used an anchor? Copyright www.greatmarketingworks.co.uk 2009 ©

76. Today is not an NLP lecture But let’s think about Anchors : Anchors are some of the most powerful ways of communicating to the unconscious mind and they affect the way we act all the time. They are triggered by different stimuli and create different states of emotion. But these are not uncontrollable and therefore we can use them to control our own state. Everyone get up – and shake. Breath in deeply. Come on you ‘creatives’ – you can do this. Copyright www.greatmarketingworks.co.uk 2009 ©

79. Confidence can be about physiology.

80. How do you get out of bed in the morning?

81. How do you get out of bed in the morning?

82. What stories to you tell to yourself?

83. Limiting beliefs: what are some examples? Discuss with your partner.

84. Limiting beliefs: Give me some examples please.

88. Why shouldn’t we make money doing what we love? Mental Traps ‘start up’s’ fall into: I love it, so should everyone. I loved doing it, I should do it for free. Someone else will do it. If they love it then they will pay for it. Art is sooo subjective. This is worth a million - I think? I don’t do marketing and sales! I’m the artist! Which ones do you fall into? Copyright www.greatmarketingworks.co.uk 2009 ©

89. Ever added an 0 to what you want to earn a year?

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97. NLP – which one are you? More NLP – now it gets personal… Differences: Visual, Kino, Auditory, Audio digital There are a huge range of tests, to find out which one you are but not needed for today, simply pick from the sheet which phrases you say the most, for your representational system. Now find out your partners RS and practise talking to them to with a different way of thinking. This is ALWAYS tricky at first, but you will be able to. Copyright www.greatmarketingworks.co.uk 2009 ©

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102. What is the relevance? You should frame your goals using your PRS.

103. Create your positive day / goal with more of your own PRS in it.

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109. Write down your own affirmation. Keep it secret, keep it safe. Entertain yourself and use it for 30 days.

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120. You might be able to measure how successful you're going to be in the future by measuring how well you're doing in each of those on a scale of one to ten.

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126. Every new journey Best foot forward: Let’s get going: Have you: a basic understanding of NLP? Have you got: a couple of tools to start? Have you: the impetus to get going? Copyright www.greatmarketingworks.co.uk 2009 ©

127. Have we got that? Copyright www.greatmarketingworks.co.uk 2009 ©