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Crating an Awesome Brand

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Published in: Marketing, Education

Crating an Awesome Brand

  1. WELCOME!!
  2. Concept…! Execution!! Week 1! Problem spotting! Week 2! Creativity & Problem Solving! Week 3! Designing an MVP! Week 4! Building a Business Model! Week 5! Creating an Awesome Brand! Week 6! Protecting your idea! Week 7! Recruiting Followers! Week 8! Making Sense of the Numbers! Week 9! Delivering a Kick-Ass Pitch!
  3. Bootstrap Business Seminars! Week 5! Creating an awesome brand! ! With Paul Thwaites! @CityStarters!
  4. The Common Sense Approach To Creating A Brand. Paul Thwaites. Brand Creation Design Consultant.
  5. BUY MY BOOK.
  6. Rules Of Engagement.
  7. EveryCo. 24/7
  8. Only 2 Seconds.
  9. Fans.
  10. “Darhling… try it, it’s simply divine!”
  11. What is a Brand?
  12. It’s not a black art.
  13. It needs to be simple.
  14. … you should be able to write it on the palm of your hand.
  15. It’s 2 things.
  16. What you promise. + What you deliver.
  17. What you promise. + What you deliver.
  18. What you promise. Vision Personality Values Identity
  19. What you promise. Vision Personality Values Identity
  20. What you promise. Vision Personality Values Identity
  21. What you promise. Vision Personality Values Identity
  22. What you promise. Vision Personality Values Identity
  23. What you deliver. People Products Processes
  24. Vision. What do we stand for? What are we going to be famous for?
  25. Vision.
  26. Values. How do we act?
  27. Values.
  28. Personality. How do we come across – written and verbally?
  29. The Crocodiles Ate All The Sharks.
  30. Um.
  31. Let’s Talk **
  32. Serious** Service
  33. Identity. What do we look like? Logotype Iconography Fonts Colourways Style Of Photography … and how they work in relation to each other.
  34. The Picture In Your Mind’s Eye.
  35. Orange or orange?
  36. Identity. What do we look like? Logotype Iconography Fonts Colourways Style Of Photography … and how they work in relation to each other.
  37. Time Out… Enough Already.
  38. The Picture In Your Mind’s Eye.
  39. … and making a strategic ass.
  40. Living The Brand. Brand Delivery… People / Products / Processes.
  41. Creating Theatre. Santa’s Grotto For Adults.
  42. To Recap. .
  43. Brand Is About 2 Things.
  44. What you promise. + What you deliver.
  45. What you promise. + What you deliver.
  46. What you promise. Vision Personality Values Identity
  47. What you deliver. People Products Processes
  48. A template for life.
  49. A final thought.
  50. The Common Sense Approach To Creating A Brand. Paul Thwaites. Brand Creation Design Consultant.
  51. Thank You. .
  52. Vision Personality Values Identity
  53. End. Thank You.
  54. Vision Personality Values Identity The Brand Proposition The Brand Experience The Brand Experience People Products Processes The Brand Experience

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