The Third Place is the fusion between the Real and the Virtual. It's the key to using digital technology to create unique customer experiences. This Book Rapper issue is derived from Joseph Pine and Kim Korn's book Infinite Possibility.

1. The Third Place
How to Use Digital Technology
To Create Unique Customer Experiences

2. Geoff McDonald @BookRapper BookRapper.com

3. The Book
GeoffMcDonald.com/blog

4. The Book
Infinite Possibility by Joseph Pine and Kim Korn

5. Joseph Pine Kim Korn
The Authors

6. From Explore to Create
The BIG Idea

7. Digital Experiences
Speed RAP

8. Real Fusion Virtual
Create Your Third Place
Your Challenge : Fuse the Real and the Virtual

9. Business Design : 2032
Book Rapper Says...

10. The Experience Economy
GeoffMcDonald.com/blog

11. Pine and Gilmore
Their earlier book...

12. Transformations
Experiences
Services
Goods
Economic Value
Beyond Goods and Services

13. Transformations
Guide
Experiences
Stage
Services
Deliver
Goods
Make
Economic Value
Actions to Create Economic Value

14. Customize Transformations
Guide
Customize Experiences
Stage
Customize Services Commoditize
Deliver
Goods Commoditize
Make
Economic Value
To Customise or Commoditize?

15. Real and Virtual
GeoffMcDonald.com/blog

16. MATTER NO-MATTER
(atoms) (bits)
Material Substances Digital Substances
SPACE NO-SPACE
(real) (virtual)
Real Places Virtual Places
TIME NO-TIME
(actual) (autonomous)
Actual Events Autonomous Events
The Physics of Reality

17. MATTER NO-MATTER
(atoms) (bits)
Material Substances Digital Substances
SPACE NO-SPACE
(real) (virtual)
Real Places Virtual Places
TIME NO-TIME
(actual) (autonomous)
Actual Events Autonomous Events
The Physics of Virtuality

18. MATTER NO-MATTER
(atoms) (bits)
Material Substances Digital Substances
SPACE NO-SPACE
(real) (virtual)
Real Places Virtual Places
TIME NO-TIME
(actual) (autonomous)
Actual Events Autonomous Events
The Opposites of Reality and Virtuality

19. TIME NO-MATTER
(actual) (bits)
SPACE NO-SPACE
(real) (virtual)
MATTER NO-TIME
(atoms) (autonomous)
Augmented Reality Augmented Virtuality
TIME NO-MATTER TIME NO-MATTER
(actual) (bits) (actual) (bits)
SPACE SPACE NO-SPACE NO-SPACE
(real) (real) (virtual) (virtual)
MATTER NO-TIME MATTER NO-TIME
(atoms) (autonomous) (atoms) (autonomous)
Reality Alternate Reality Physical Virtuality Virtuality
TIME NO-MATTER
(actual) (bits)
SPACE NO-SPACE
(real) (virtual)
MATTER NO-TIME
(atoms) (autonomous)
Warped Reality Mirrored Virtuality
Eight Worlds

20. Reality
GeoffMcDonald.com/blog

21. TIME
(actual)
SPACE
(real)
MATTER
(atoms)
Reality
The ultimate experience

22. Reality is like a...

23. Real Fusion Virtual
The Third Place
The Fusion of Real and Virtual

24. Real Fusion Virtual
The Third Place
Fusion becomes more normal, either/or becomes both

25. Augmented Reality
GeoffMcDonald.com/blog

26. TIME NO-MATTER
(actual) (bits)
SPACE
(real)
Augmented Reality
Augment or enhance the world around us

27. GPS Navigation
Information that informs our sense of location

28. Alternate Reality
GeoffMcDonald.com/blog

29. NO-MATTER
(bits)
SPACE
(real)
NO-TIME
(autonomous)
Alternate Reality
Start with Reality and impose an alternative on top

30. Go Car Barcelona
Go Car Barcelona

31. Warped Reality
GeoffMcDonald.com/blog

32. SPACE
(real)
MATTER NO-TIME
(atoms) (autonomous)
Warped Reality
Take a Real experience and twist it’s time

33. Movies warp our sense of time

34. Virtuality
GeoffMcDonald.com/blog

35. NO-MATTER
(bits)
NO-SPACE
(virtual)
NO-TIME
(autonomous)
Virtuality
The exact opposite of Reality

36. World of Warcraft
Virtual Reality as part of a computer game

37. Augmented Virtuality
GeoffMcDonald.com/blog

38. NO-SPACE
(virtual)
MATTER NO-TIME
(atoms) (autonomous)
Augmented
Virtuality
Use Matter to enhance the Virtual

39. Wii Bowling
Move the controller to impact the virtual reality on the screen

40. Physical Virtuality
GeoffMcDonald.com/blog

41. TIME
(actual)
NO-SPACE
(virtual)
MATTER
(atoms)
Physical Virtuality
Bring the Virtual to life in the Physical world

42. LEGO Designer
Design it online and then build it in reality

43. Mirrored Virtuality
GeoffMcDonald.com/blog

44. TIME NO-MATTER
(actual) (bits)
NO-SPACE
(virtual)
Mirrored Virtuality
Present Real time information in a Virtual way

45. Real Time Mapping

46. More...
GeoffMcDonald.com/blog

47. Opportunities
The new and unlimited gold rush

48. Buy the Book!
Infinite Possibility by Joseph Pine and Kim Korn

49. Buy the Books!
The Experience Economy, Authenticity

50. Real Fusion Virtual
Notice the Fusion!
Become more aware of the blur between Virtual and Real

51. A
Presentation
Recording available for members at : BookRapper.com