Participants will learn about the importance of voting, social advocacy, community leadership, and the importance of volunteering and charity. During this session, participants will be exposed to a myriad of social action opportunities that they can participate in, locally.
Things to Do this week April 12- 18th in Houston Texas.
A quick list of things for professionals who want more out of life than just hanging out in clubs.
Keynote on The Dragonfly Effect (dragonflyeffect.com) by Andy Smith (@kabbenbock) and Jennifer Aaker (@aaker) as presented by Jennifer Aaker at The Ink Conference in Lavasa, India in December 2010 (theinkconference.com)
Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 1 (June...Amr Sallam
Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 1 (June 15th 2014)
Including quotes from: James Hurman, Teresa Alpert, Leigh Reyes, Hakuhodo, and Gareth Kay.
Compiled by Amr Sallam (@amrsalt).
Participants will learn about the importance of voting, social advocacy, community leadership, and the importance of volunteering and charity. During this session, participants will be exposed to a myriad of social action opportunities that they can participate in, locally.
Things to Do this week April 12- 18th in Houston Texas.
A quick list of things for professionals who want more out of life than just hanging out in clubs.
Keynote on The Dragonfly Effect (dragonflyeffect.com) by Andy Smith (@kabbenbock) and Jennifer Aaker (@aaker) as presented by Jennifer Aaker at The Ink Conference in Lavasa, India in December 2010 (theinkconference.com)
Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 1 (June...Amr Sallam
Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 1 (June 15th 2014)
Including quotes from: James Hurman, Teresa Alpert, Leigh Reyes, Hakuhodo, and Gareth Kay.
Compiled by Amr Sallam (@amrsalt).
Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 2 (June...Amr Sallam
Including quotes from: Jim Stengel, James Hurman, Scott Belsky, Yves Behar, PJ Pereira, Spike Jonze, Gaston Legorburu, Joanna Coles, Sarah Jessica Parker, Ben Essen & Chris Bayliss.
Compiled by Amr Sallam (@amrsalt).
Now We Collide - Video Content Agency - Company Overview 2016Ryan Bodger
Here is a snapshot of the 4 pillars of Now We Collide offering in 2016.
- Strategy and Insights
- Influencer Acquisition and Management
- Content Creation
- Delivery, Distribution and Seeding
The basics of understanding electronics and physical interaction with Arduino presented and taught by Jörn Sandner, Prof. Franziska Hübler and Jeremy Abbett for the University of Applied Arts - Hamburg and Miami Ad School Europe.
The proliferation of inexpensive screens combined with hyper-connectivity have brought about a society that is focused on multitasking. Unfortunately, while we as humans can be aware of several things at once our brains can only truly focus on one thing at a time.
How is advertising impacted by a society that is always on and always connected?
We have been communicating with objects ever since we could speak. It's only been in the last decade or so that common mundane objects have been able to talk back to us. In this presentation, you will discover how the use of networked bespoke sensor-embedded objects will forever change your perception of the world.
Google’s Creative Culture: A Catalyst for Continual InnovationJeremy Abbett
The presentation introduces the origins and key features of Google’s innovation culture, which permeates the day-to-day activities of employees throughout the organization.
Presented at the Innovation Roundtable Summit 2015 in Copenhagen, Denmark
The Shape of Things to Come / Exploring the Shift in Business (and Marketing)Jeremy Abbett
A presentation exploring the big shift in business from push to pull (platforms).
Originally presented at Marketing Rockstars 2015 in Graz, Austria.
#thinkahead15
How to increase effectiveness of your business with UX design in your CRM?
Why UX is so important for CRM systems?
What are tangible results of designing
user-friendly CRM?
How to design a user-centered CRM?
What are the elements of well- designed system?
The Maker’s Manual explores how everyone from do-it-yourselfers and artists to inventors and entrepreneurs are leveraging new tools, platforms and services to take their ideas from concepts to reality.
In our Democratized Creation theme we explore how the hardware and tools required to start building DIY technology projects are becoming more widely available, cost-effective and user friendly, encouraging a greater number of people to become involved in the Maker Movement regardless of their knowledge and level of skill. With the Community Exchange theme we look at how a growing number of digital platforms and physical spaces are helping to cultivate the Maker Movement by bringing people together to share essential knowledge and resources, while simultaneously creating new marketplaces for buying and selling their products.
The report underwritten by Intel, also looks at Growth Systems and explores how a new set of services are allowing the Maker community to take their projects from personal passions to full-fledged product lines by providing flexible and cost-effective access to financial capital, copyright management tools and manufacturing facilities. Within these themes, we take an in-depth look at ten key trends, bringing them to life with best-in-class examples, constructing unique user experience paths for readers to navigate them based on their level of involvement in the Maker Movement. As you click through the following pages, we hope you find inspiration and innovation that you can leverage and share.
For more information about the report visit:
http://www.psfk.com/report/makers-manual
To view the complete editorial series around this report visit:
http://iq.intel.com/
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Here's the slides from our Book Rapper webinar derived from Scott Belsky's book Making Ideas Happen. We explore simple strategies for filling the gap between your future vision and your current reality. You'll learn:
• The Action Method of turning your ideas into action
• How to harness community to boost your idea power
• The keys to leading and managing a creative team
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
We are linear thinkers . We project where things are going to be by looking at the past .
We are moving from Scarcity >>> Abundance and we need to adapt our mindset to the new reality !
What are the key changes we need in our mindset to succeed in the new era of exponentially growing technologies ?
I recently taught at the VCU Continuing Education class. This talk is about how we have to get doing (and stop theorizing so much) to create solutions for today's landscape.
Complete Update of All Exponential Technologies & Singularity cases and its I...Yuri van Geest
Recent cases and examples of different Exponential Technologies from Singularity University and MIT in field of biotech, nanotech, neurotech, AI, robotics, drones, 3D printing, sensors, Quantified Self, Internet of Things, solar energy, mobile, crowdsourcing.
Yuri van Geest: Exponential Organizations - The New Normalsinnerschrader
The world is changing exponentially due to technology, Singularity and globalization. We see the emergence of a new kind of organization: the exponential organization. This is complete reinvention of all building blocks of a classic, linear organization. Why is it here today? Why is it so successful? What is it? How does it organize to scale? How will exponential organizations evolve into blockchain startups (DAOs)? Learn practical insights from not only startups like Slack, Uber, Xiaomi, Airbnb, Waze, Local Motors, Quirky, Github and Tesla but also large organizations like Google, Amazon, Haier and General Electric.
If your organization was built in the 20th century it is doomed to fail in the 21st century. Why? Nobody uses s a mobile phone of 15 years old to survive in todays' business world but we do use organizational models which are 100 years old in todays' exponential era. This does not make sense and explains disruption in each and every vertical market.
*talk at NEXT15*
10 tips on Social Media and Investor Relations - Christian Brosstad, 12th Nor...Christian Brosstad
Social media from the point of view of Investor Relations. How should listed companies behave in relation to social media?
Christian Brosstad, Communication Director
SpareBank 1 Gruppen AS,
12th Nordic Investor Relations Conference - Stockholm, June 2010
Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 2 (June...Amr Sallam
Including quotes from: Jim Stengel, James Hurman, Scott Belsky, Yves Behar, PJ Pereira, Spike Jonze, Gaston Legorburu, Joanna Coles, Sarah Jessica Parker, Ben Essen & Chris Bayliss.
Compiled by Amr Sallam (@amrsalt).
Now We Collide - Video Content Agency - Company Overview 2016Ryan Bodger
Here is a snapshot of the 4 pillars of Now We Collide offering in 2016.
- Strategy and Insights
- Influencer Acquisition and Management
- Content Creation
- Delivery, Distribution and Seeding
The basics of understanding electronics and physical interaction with Arduino presented and taught by Jörn Sandner, Prof. Franziska Hübler and Jeremy Abbett for the University of Applied Arts - Hamburg and Miami Ad School Europe.
The proliferation of inexpensive screens combined with hyper-connectivity have brought about a society that is focused on multitasking. Unfortunately, while we as humans can be aware of several things at once our brains can only truly focus on one thing at a time.
How is advertising impacted by a society that is always on and always connected?
We have been communicating with objects ever since we could speak. It's only been in the last decade or so that common mundane objects have been able to talk back to us. In this presentation, you will discover how the use of networked bespoke sensor-embedded objects will forever change your perception of the world.
Google’s Creative Culture: A Catalyst for Continual InnovationJeremy Abbett
The presentation introduces the origins and key features of Google’s innovation culture, which permeates the day-to-day activities of employees throughout the organization.
Presented at the Innovation Roundtable Summit 2015 in Copenhagen, Denmark
The Shape of Things to Come / Exploring the Shift in Business (and Marketing)Jeremy Abbett
A presentation exploring the big shift in business from push to pull (platforms).
Originally presented at Marketing Rockstars 2015 in Graz, Austria.
#thinkahead15
How to increase effectiveness of your business with UX design in your CRM?
Why UX is so important for CRM systems?
What are tangible results of designing
user-friendly CRM?
How to design a user-centered CRM?
What are the elements of well- designed system?
The Maker’s Manual explores how everyone from do-it-yourselfers and artists to inventors and entrepreneurs are leveraging new tools, platforms and services to take their ideas from concepts to reality.
In our Democratized Creation theme we explore how the hardware and tools required to start building DIY technology projects are becoming more widely available, cost-effective and user friendly, encouraging a greater number of people to become involved in the Maker Movement regardless of their knowledge and level of skill. With the Community Exchange theme we look at how a growing number of digital platforms and physical spaces are helping to cultivate the Maker Movement by bringing people together to share essential knowledge and resources, while simultaneously creating new marketplaces for buying and selling their products.
The report underwritten by Intel, also looks at Growth Systems and explores how a new set of services are allowing the Maker community to take their projects from personal passions to full-fledged product lines by providing flexible and cost-effective access to financial capital, copyright management tools and manufacturing facilities. Within these themes, we take an in-depth look at ten key trends, bringing them to life with best-in-class examples, constructing unique user experience paths for readers to navigate them based on their level of involvement in the Maker Movement. As you click through the following pages, we hope you find inspiration and innovation that you can leverage and share.
For more information about the report visit:
http://www.psfk.com/report/makers-manual
To view the complete editorial series around this report visit:
http://iq.intel.com/
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Here's the slides from our Book Rapper webinar derived from Scott Belsky's book Making Ideas Happen. We explore simple strategies for filling the gap between your future vision and your current reality. You'll learn:
• The Action Method of turning your ideas into action
• How to harness community to boost your idea power
• The keys to leading and managing a creative team
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
We are linear thinkers . We project where things are going to be by looking at the past .
We are moving from Scarcity >>> Abundance and we need to adapt our mindset to the new reality !
What are the key changes we need in our mindset to succeed in the new era of exponentially growing technologies ?
I recently taught at the VCU Continuing Education class. This talk is about how we have to get doing (and stop theorizing so much) to create solutions for today's landscape.
Complete Update of All Exponential Technologies & Singularity cases and its I...Yuri van Geest
Recent cases and examples of different Exponential Technologies from Singularity University and MIT in field of biotech, nanotech, neurotech, AI, robotics, drones, 3D printing, sensors, Quantified Self, Internet of Things, solar energy, mobile, crowdsourcing.
Yuri van Geest: Exponential Organizations - The New Normalsinnerschrader
The world is changing exponentially due to technology, Singularity and globalization. We see the emergence of a new kind of organization: the exponential organization. This is complete reinvention of all building blocks of a classic, linear organization. Why is it here today? Why is it so successful? What is it? How does it organize to scale? How will exponential organizations evolve into blockchain startups (DAOs)? Learn practical insights from not only startups like Slack, Uber, Xiaomi, Airbnb, Waze, Local Motors, Quirky, Github and Tesla but also large organizations like Google, Amazon, Haier and General Electric.
If your organization was built in the 20th century it is doomed to fail in the 21st century. Why? Nobody uses s a mobile phone of 15 years old to survive in todays' business world but we do use organizational models which are 100 years old in todays' exponential era. This does not make sense and explains disruption in each and every vertical market.
*talk at NEXT15*
10 tips on Social Media and Investor Relations - Christian Brosstad, 12th Nor...Christian Brosstad
Social media from the point of view of Investor Relations. How should listed companies behave in relation to social media?
Christian Brosstad, Communication Director
SpareBank 1 Gruppen AS,
12th Nordic Investor Relations Conference - Stockholm, June 2010
Analytical Topics For Essays. Analytical Essay Writing - Guide, Topics and Ex...Dana Burks
How to Write an Analytical Essay (with Samples) | EssayPro. How to write an Analytical Essay? - The English Digest. Analytical Essay - 6+ Examples, Format, Pdf | Examples. Top 50 Analytical Essay Topics and Ideas for College/UNI Students. 208+ Compelling and Interesting Analytical Essay Topics for Students. Learn How to Write an Analytical Essay on Trust My Paper. Example Of A Analytical Essay – Telegraph. Top 100 Ideas for Analytical Essay Topics. 100+ Amazing Analytical Essay Topics 2021 - Write On Deadline. 100+ Interesting Analytical Essay Topics And Ideas For 2022. Calaméo - Analytical Essay Writing Ideas and Topics. 40 Analytical Essay Topics To Write - YourPerfectEssay. 100+ Analytical Essay Topics for 2022 Recommended By Professionals. Analytical Essay Writing - Guide, Topics and Examples. Here is a list of 45 best analytical essay topics with a brief .... Analytical Essay Topics for a top notch, grade A, paper. Analytical Essay: 5 Essential Tips for Writing the Best Paper .... 250 Best Analytical Essay Topics and Ideas. Complete Analytical Essay Writing Guide | Topics & Tips | Essay writing .... College essay: Analytical expository essay example. Analytical Essay Topics: How to Write an Analytical Essay? #essay # .... Writing An Analytical Essay. Analytical Essay Writing | Essay starters, Essay writing tips, Creative .... How To Write Analytical Essays With Ease? Essay Writing Help. Analytical Essay: Analytical topics for essays. Analytical Essay: Advanced english essays. Thesis Statement In Analytical Essay - Thesis Title Ideas for College. Write my analytical essay - How To Write An Analytical Essay And Score .... Definition of analytical essay. Analytical Essay | English - Year 12 QCE | Thinkswap. How to Write an Analytical Essay: 15 Steps (with Pictures). GRE Analytical Writing (Essay) - Magoosh GRE Blog. How to Write Analytical Essay - Complete Essay Format | Analytical .... Analytical Essay Topics | OneEssay Writer Tips Analytical Topics For Essays
Be Good Be Social: Communicating in a Big Society presentationRob Dyson
The basis of a talk I gave at the second Be Good Be Social event in Glasgow, 7 April 2011. The event was sponsored by Blackbaud and organised by Third Sector Lab.
My thoughts on social media that I presented at the University of Illinois Brand U Conference - the third annual university-wide seminar for marketing and public relations professional across the system.
Crowdfunding - The Perspective of One Young World AmbassadorsMilena Milicevic
Milena Milicevic shared her insights on crowdfunding as the lecturer at The Faculty of Engineering Management in Serbia and Coordinating Ambassador for Europe 3 region of The One Young World Summit. Milena provided the international audience in Thessaloniki with useful fundraising tips, as she referred to practical situations and the renowned Greek mythology.
What is Show Love? Strategy only takes you so far. Web design only takes you so far. Having a blog only takes you so far. Your business has a beautiful blog/website/twitter account/FB page. Now what? How are you managing it all? What kind of content are you producing and/or providing? Is it constantly providing newsworthy value?
Presentation materials shared by Summit Marketing VP of Interactive Strategy, Lisa Qualls at the 4/14/12 United States Tennis Association Missouri Valley semi-annual conference. Tennis forums, blogs and social networking communities were discussed.
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Midwest is Best
1. Midwest is Best
What we can learn from Minnesota and Minnesota-based
Strategic Planners.
Planning Barcamp 02 | Hamburg, Germany | July 27th, 2010
Jeremy Abbett | jeremy.abbett.net | jeremy@abbett.net | twitter: jeremytai | Hamburg, Germany
7. 1. Status Quo
A look at advertising’s current situation
2. Minnesota Nice
Land of 10,000 Lakes
3. Midwest is Best
Strategic Planning’s Midwest Triumvirate
39. Adrian Ho Aki Spicer Paul Isakson
Zeus Jones Fallon Thinkers & Makers
Partner & CFO Director of Digital Strategy Partner
40. How do you feel being based in the
Midwest has influenced your thinking
in communications and advertising?
41. “ In Minneapolis, removed from
everything that could possibly be
cool and avant garde you are
forced to think at a more human,
fundamental level.”
Adrian Ho
Zeus Jones
42. “ Minnesota keeps me grounded in
realities of everyday America, and
as a "digital" strategist it keeps
me honest about what people may
want from our brands.”
Aki Spicer
Fallon
43. “ What I believe living here gives you
is a sense of appreciation for
others and a healthy amount of
humility that comes from the area's
blue collar and agrarian roots.”
Paul Isakson
Thinkers & Makers
44. Does an agencies culture have more
influence than the culture within a city
or are they inseparable?
45. “ I think they are inseparable - look
at any agency that has offices in
different countries - they all take
the flavour of the country and mix
it with the values of the agency.”
Adrian Ho
Zeus Jones
46. “ They're definitely capable of being
completely separate. Because we
spend so much time at work and
with people from work even when
we're out of the office, I think the
agency's culture has more
influence over their work than the
city's. ”
Paul Isakson
Thinkers & Makers
47. What three words of advice do you
have for up-and-coming strategists?
50. Adrian Ho Aki Spicer Paul Isakson
Zeus Jones Fallon Thinkers & Makers
Partner & CFO Director of Digital Strategy Partner
www.zeusjones.com www.fallon.com www.thinkersandmakers.com
www.zeusjones.com/blog www.fallon.com/fallon-blog/ paulisakson.typepad.com
twitter.com/adrianho twitter.com/akispicer twitter.com/paulisakson
slideshare.com/zeusjones slideshare.com/akispicer slideshare.com/paulisakson
51. Midwest is Best
The values that embody Minnesota Nice are those that a Strategic
Planner needs in today’s ever-changing marketing landscape.
52. 1. Status Quo
We need to keep up with the changes in culture
2. Minnesota Nice
Your Take-away
Create strategies where brands act courteous, mild-
mannered and reserved / friends not consumers
3. Midwest is Best
Be where the people are not the trends
53. Yah, you betcha!
Jeremy Tai Abbett
twitter.com/jeremytai
slideshare.net/jeremytai
www.truthdaredoubledare.com
54. Credits
Photos: Thank you:
02. http://www.aaronfoster.com A big thank you to Adrian Ho, Aki Spicer and
04. http://www.flickr.com/photos/sharynmorrow
Paul Isakson for taking the time out to answer
05. http://www.minnesotahistorycenter.org
07. http://www.flickr.com/photos/jeremytai the questions about strategic thinking and living
12. http://www.flickr.com/photos/bazzadarambler in Minnesota. Vielen Dank to Michaela Jausen
13. http://www.flickr.com/photos/bunny for asking me to speak at the Planning Barcamp
15. http://www.flickr.com/photos/jeremytai #02. And a huge thank you to Franziska, Ellis
16. http://www.flickr.com/photos/jeremytai
17. http://www.halfconversation.com
and Niilo as well as my family for making three
18. http://twitter.com/jeremytai/status/15123070581 weeks in Minnesota as memorable as when I
23. http://www.minnesotahistorycenter.org was growing up there.
24. http://www.flickr.com/photos/minneapolisorg
25. http://www.flickr.com/photos/minneapolisorg/
26. http://www.flickr.com/photos/seanmolin
27. http://www.flickr.com/photos/jbenson2
28. http://www.flickr.com/photos/jeremytai
29. http://www.flickr.com/photos/huggerindustries
30. http://www.flickr.com/photos/threadedthoughts
30. http://www.flickr.com/photos/piratejohnny
30. http://www.flickr.com/photos/rkimberly/
30. http://www.flickr.com/photos/shaynakatherine
31. http://www.flickr.com/photos/jeremytai Jeremy Tai Abbett
32. http://www.flickr.com/photos/jeremytai http://jeremy.abbett.net
33. http://books.google.com/books?id=BUP6lBSdlrwC
34. http://mubi.com/topics/6722?page=3
35. http://en.wikipedia.org/wiki/Garrison_Keillor
36. http://en.wikipedia.org/wiki/Lake_Wobegon
52. http://www.flickr.com/photos/jeremytai
53. http://www.flickr.com/photos/jeremytai