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Design Your Business Game


Geoff McDonald @IdeasMarketing #ideaslunch
Ideas Architect
       Book Rapper



Follow the conversation on Twitter: @ideasmarketing
?
Geoff McDonald @IdeasMarketing #ideaslunch
Part 1
It’s a business not a game!




Geoff McDonald @IdeasMarketing #ideaslunch
Do you
                      plan and
                     win in your
                     business?


                Poll Question

Geoff McDonald @IdeasMarketing #ideaslunch
Video Games

Geoff McDonald @IdeasMarketing #ideaslunch
Business is too
            important to be
            taken seriously.



Groucho Marx, Philosopher
The Gamification of Business

Video games are designed to engage your attention
Taylorism

Design your work to achieve more in less time with less effort
Focus

Extraordinary focus leads to extraordinary results
Uniqueness


What’s your world record?
?
Geoff McDonald @IdeasMarketing #ideaslunch
Part 2
What makes it a Game?




Geoff McDonald @IdeasMarketing #ideaslunch
Boundary Line

The game has a clearly defined edge
Goal

It’s clear when you win and when you lose
Challenge

You play against someone or something
Scoring

You can measure your progress
Rules

Some actions are acceptable, some are not
?
Geoff McDonald @IdeasMarketing #ideaslunch
Part 3
Time to Play, well... Plan!




Geoff McDonald @IdeasMarketing #ideaslunch
Manifesto


Context : What game are you playing?
Campaign

Is making money your purpose in life?
Manifesto

Who or what are you playing against?
Manifesto : To create or end?
Money


                     Ideas           People



                       Campaign

Three types of capital to build in your business
Winning

How you win your game determines what action you take
Winning

What actions will win your game?
Scoring

What actions or results are you going to count?
Rules

Who are you going to be as you play your game?
Team

Who else can play? Invite? Role? Manage?
Micro and Macro
How do you inspire yourself to play and win?
➊ Context
                   ➋ Winning
                   ➌ Opponent
                   ➍ Scoring
                   ➎ Rules
                   ➏ Team
                   ➐ Inspiration

Seven Things to Create Your Business Game
?
Geoff McDonald @IdeasMarketing #ideaslunch
Part 4
What’s Next?




Geoff McDonald @IdeasMarketing #ideaslunch
What’s your game?

Geoff McDonald @IdeasMarketing #ideaslunch
Manifesto
 How to Create Your BIG Idea




Previous Webinar : How to Attract Your Ideal Clients
Money


                    Ideas          People



                     Campaign

Previous Webinar : Three Things Every Business Needs to Build
Skip a
                                           week!

                 Next        Webinar

                 Which book?


November 24th 12:30-1:15pm Facebook.com/IdeasMarketing
The Seminar Sandwich


Melbourne • Thursday 1st December • 8:30am - 5:00pm
Manifesto       Ideas Lunch        2012 Game


           3 Events in One Day
Melbourne • Thursday 1st December • 8:30am - 5:00pm
Manifesto


        The Seminar Sandwich
Melbourne • Thursday 1st December • 8:30am - 11:30am
Ideas Lunch


        The Seminar Sandwich
Melbourne • Thursday 1st December • 12:00pm - 1:30pm
2012 Game


        The Seminar Sandwich
Melbourne • Thursday 1st December • 2:00pm - 5:00pm
$40 Lunch


           $100 Seminar


                  $120 Save $20
                       Seminar + Lunch


                          $160 2xSeminars + Lunch
                               Save $80




Melbourne • Thursday 1st December • 8:30am - 5:00pm
10                20                10

      Manifesto       Ideas Lunch        2012 Game


        The Seminar Sandwich
Register : IdeasMarketing.com.au/workshops
IdeasMarketing.com.au/Webinars




Geoff@IdeasMarketing.com.au
11-11-11

Remembrance Day : Lest We Forget

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Create Your Business Game