The document discusses implementing paid search (SEM) in online marketing, outlining the initial steps such as keyword development and Google Analytics setup. It emphasizes the importance of interpreting campaign data to identify and optimize underperforming keywords and ad groups to improve lead generation cost-effectively. The text also highlights the agency's background and awards in the field of online marketing.

1. Considering implementingpaid search (SEM) in your online marketing mix?

2. What is PaidSearch (SEM)?PaidSearch(SEM)

3. But are you still wonderinghow to implement a successful campaign?

4. The next few slides will give a brief and generalintroduction to the development of a successful SEM campaign

5. Initial Stage Development of Keywords across all catagories of the Homepage

6. Implementation of Google Analytics

7. Calculation of Cost per Lead (CPL)CampaignRunningEachkeyword and AdGroupgeneratesdifferentresults:Somebelow Max CPL, othersabove!

8. Interpreting the DataWhen you have enough and representative data:Keywords and AdGroups which are generating undesirable expensive Leads or no Leads at all, are identified !

9. Optimizing the CampaignKeywords and AdGroups which are not generating Leads at the desired cost price, should be paused.The campaign is now delivering cheap and relevant Leads!

10. Hopefully these slides gave you a general idea of the concept behind SEM!

11. Otherwisefeelfree to give us a call

12. Founded in 2008.A Search Marketing Agency withfocuson relevant online marketing and tracking.STIFTERNE AF LEADWIRE HAR VUNDET: DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2006, FLYBILLET.DK

13. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2007, FLYBILLET.DK

14. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2008, WUPTI.COM

15. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2009, BRUUN-RASMUSSEN.DKFDIM

16. OurOtherCompetencesFacebookadvertising & FacebookapplicationsEmail-marketingGoogle Adwords & SearchEngineOptimisationDesign and programming of corporate blogsBanner Production & Banner MarketingTracking, etc. Google Analytics & Omniture