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Advertisement on Google - AdWords
- 3. What is Google AdWords? • Google AdWords is an google service or program that is use for creating different ads on google network. • It is used to promote business, helps in selling product or services, increase awareness and increase traffic on website.
- 4. Advantages • Reach people searching for what you offer • Control your budget • Measurable, accountable, flexible • Cost Effective • Maximum Relevance • Highly Targeted • Remarketing
- 5. Account Structure Account Campaign 1 Ad Group 1 Ad Keyword Ad Group 2 Ad Placement Campaign 2 Ad Group 1 Ad Keyword Ad Group 2 Ad Placement
- 6. Types of Google Ads • Search Ads • Display Ads • Video Ads • Shopping Ads • Universal App Download
- 7. Search Ads • Search ads are the ads that appears on google the search result page. • Search ads are also called as text ads. • It is a keyword based ad • It works on Cost per Click (CPC) bidding type • Ad rank depends upon the max CPC bided x Quality Score • Quality Score is the quality of the website or the landing page • Search ads care mostly use to generate leads.
- 10. Display Ads • Display Ads consist of banner ads that appears different google partner websites • It is a placement bases ad • It works on both Cost per Click (CPC) and Cost per Thousand Impression (CPM) bidding type. • Format of Ads – Text, Image, HTML5 • Remarketing can be done through display Ads • These ads mostly helps in visibility and brand awareness.
- 13. Sample Ads Text Banner Display Banner
- 15. Dynamic Remarketing Ads • Dynamic remarketing campaigns are used to show previous visitors ads with products or services they viewed on your website. • With dynamic remarketing, we create a feed of all our products or services along with attributes like unique IDs, images, and prices. When ads are shown to people who visited your website, details about the items they viewed are pulled from your feed into these ads. • There are different types of feeds for different business types. For example, an airline might create a flights feed. • It works on Cost per Click (CPC) and Cost per Thousand Impression (CPM) bidding type.
- 16. Sample feed
- 17. Sample Ads
- 18. Sample Ads
- 19. Sample Ads
- 20. Video Ads • Video Ads consists of videos that run across different YouTube videos, channels and partner websites or apps • It runs of Cost per View (CPV) bidding type. • These ads are done mostly to gain views and brand awareness.
- 21. Types of Video Ads • Instream Videos – It runs during or after videos on YouTube or on video partner sites and apps. They give viewers the option to skip the ad after five seconds • Discovery Videos - It can appear on YouTube search results, next to related videos on the YouTube homepage. They invite users to click on a thumbnail to watch the ad • Bumper Videos - A bumper ad is a short 6 seconds or less video ad that plays before, during or after another video on YouTube or the Display Network. Viewers don’t have the option to skip these ads. It is impression based ad.
- 22. Sample Copy
- 25. Shopping Ads • Shopping ads consist of shopping inventories from the e commerce or shopping website. • AdWords need to link with google Merchant Center to create shopping ads • These ads appears on the google search result and search partner websites. • These ads are more than a text ad, they show users a photo of your product, plus a title, price, store name, and more. • It work on Cost per Click (CPC) bidding typ.
- 26. Sample Ads
- 27. Universal App Campaign • It is used for app promotion and download. • These ads run across google search and google play, as well as search partners, YouTube, the google display network, AdMob and many more publishers who host app ads. • It runs on Cost per Acquisition (CPA) bidding type.
- 28. Sample Ads
- 29. Thank You