Benefits of Google AdWords
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Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. Businesses only pay when people click on their ads, setting a budget and targeting keywords. AdWords costs vary based on auctions, with average costs between $1-2 per click and most expensive keywords over $50 per click. The program offers targeted, measurable advertising to help brands, with immediate impact while limiting spending globally or locally. However, AdWords may not always be effective and businesses need to avoid wasting money on low-quality keywords or ads.
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Google adwords ppt by sushen jamwal
1. Sign up for an AdWords account on the AdWords website.
2. Choose the Starter Edition to get started more easily.
3. Create your first ad campaign by filling out details like campaign name and daily budget.
4. Design your first ad by writing headlines, descriptions, and choosing a display URL and destination URL.
5. Save your campaign to start running ads and driving traffic to your website.
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Essentials of Automations: The Art of Triggers and Actions in FME
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We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
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• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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20240605 QFM017 Machine Intelligence Reading List May 2024
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Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Large Language Model (LLM) and it’s Geospatial Applications
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A tale of scale & speed: How the US Navy is enabling software delivery from l...
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
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- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
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Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
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Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
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Benefits of Google AdWords
- 2. What is Google Adword? • Google AdWords is the advertising service by Google for the organizations wanting to display the ads on Google and its advertising network. • This programs enables the businesses to set a budget for advertising and only pay when people have the clicks on their ads. The ad service is largely focused on keywords. 9/17/2018 www.tekshapers.com
- 3. How much AdWords cost? • Google Ads are based on an auction system which rewards business who have the highest quality ad campaigns with lower cost and better ad placement. • The average cost per click is between $1 and $2 on the search network. The most expensive keywords in Google Ads costs for $50 or more per click. 9/17/2018 www.tekshapers.com
- 4. Benefits of Google AdWords 9/17/2018 www.tekshapers.com Targeted advertising Measurable ROI Brand exposure Immediate impact Advertise locally & globally Limit your spend
- 5. Does Google Ads Work? • Depending upon the competitiveness of the keywords which you are bidding for and the relevancy of that keyword to real conversion for your company, Adwords may or may not work for your business. • It is found that Adwords are extremely effective for many kinds of businesses, as long as they don’t waste money on the wrong keyword, low CTR ads. 9/17/2018 www.tekshapers.com
- 6. Purpose of Google AdWord • The main purpose of Google AdWords is Google’s massive reach for the customers businesses. It also has the capabilities which allow a range of targeting. • It harness intent and maintains full control of your campaigns at all times. On the other hand, it brings any budget to the table. 9/17/2018 www.tekshapers.com
- 7. Limitations of AdWord A Learning curve Potential to lose money Not tracking campaigns Believe what Google suggest Quality score cost per clicks 9/17/2018 www.tekshapers.com
- 8. Information contributed by Tekshapers Software Solutions Pvt Ltd. , one of the leading software development company. 9/17/2018 www.tekshapers.com
- 9. To discuss your Google AdWords details, you can directly connect with us at:- • Contact:+91 (120) 414-4455 (India) +1 (248) 565-4747(USA) • E-mail: sales@tekshapers.com • Visit: http://tekshapers.com 9/17/2018 www.tekshapers.com
- 10. You can also follow us on Social Media Platform: https://www.facebook.com/Tekshapers https://twitter.com/TekshapersInc https://www.linkedin.com/company/tekshapers- inc 9/17/2018 www.tekshapers.com