This document outlines a campaign to promote identity and self-confidence among young females aged 15-21. It discusses how identity is formed by factors like race, ethnicity, and gender. It proposes TV, radio, and poster ads celebrating individuality and telling viewers it's okay to be who they are. The message is that people shouldn't hide their identity, as that only affects themselves, not society. Loving oneself is important so others can feel the same.

1. PITCH
Life is all about finding your identity
Life is all about being confident to say who you are

2. IDENTITY, WHAT IS IT REALLY?
Everyone has a name, but do they know who they really are.
Identity means the concept that you develop about yourself that
evolves over the course of your life.
What makes up your identity?
Race, ethnicity, nationality, religion, gender and sexuality all make
up your identity. Although these are the key factors that make up
your identity, do they enable your individuality?
Gabrielle&Luana

3. IDENTITY
The idea for this campaign is on
the theme of Identity.
We want to teach our audience to have
self-confidence.
We want to teach our audience to
stop hiding.
Gabrielle&Luana

4. WHO IS YOUR AUDIENCE?
The main audience for this campaign is young females aged
15-21
This campaign can also appeal to people outside the target
audience because everyone has something that they hide
within themselves
Gabrielle&Luana

5. WHY DO YOUNG PEOPLE HAVE LOW
SELF-ESTEEM?
Many young people have low self esteem as they are scared of being
different or failing to meet the standards their parents want.
A huge factor which causes low self-esteems is society, as many
people believe that society is going to judge them.
Gabrielle&Luana

6. HOW SOCIETY AFFECTS YOU AS A
PERSON?
Society has a split personality.
The whole of society wants everyone to be treated equally.
Society mainly judges people because they want everyone to
be the same.
Gabrielle&Luana

7. IDEAS FOR A TV ADVERT?
For the TV advert we were thinking on showing different
people saying “I am also a human being“ and at the end the
narrator will say “ You are strong, you are powerful, you are
equal”.
Why do I think this is going to be appealing?
Because I know that this might change the way society think
and I also know that it will give more confidence to the
people that are “different”.
Gabrielle&Luana

8. POSTER IDEAS
Gabrielle&Luana

9. IDEAS FOR A RADIO ADVERT?
The idea we came up with for a radio advert was having a
young female telling their experience on how they used to
get bullied and lacked confidence, to how they got help and
became a strong independent female. Then another one but
from a males point of view giving is experience on having low
self-esteem so it can appeal to both genders.
Gabrielle&Luana

10. WHAT IS YOUR MESSAGE?
The message for our campaign is to tell the audience it’s alright to be who
they really are and shouldn't hide there identity, as it doesn’t affect society
but affects you as a person. If you don’t love yourself, your not letting the
people around you feel the same.
How do you learn about yourself and identity?
1. Realize that you do not have to justify your worth.
2. Take time to try different things to figure out what you enjoy.
3. Look after yourself.
4. Know that fitting in is overrated.
5. Remember that your life is not set in stone.
Gabrielle&Luana