More Social Media Trends...Not Again! - RMAF 2016
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This document discusses trends in social media marketing. It notes that people are highly connected through social media platforms, with the average person connected to others through 3-4 degrees of separation. It identifies several key trends, including the growth of video content, the importance of social media ambassadors and influencers, the rise of paid social media advertising, using geofilters on Snapchat for location-based promotions, creating a sense of missing out (FOMO) around events through social media coverage, and employing hashtags to help people find social media posts about a topic.
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More Social Media Trends...Not Again! - RMAF 2016
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- 42. #2 – SOCIAL AMBASSADORS By: Jodi Buresh
- 43. am·bas·sa·dor amˈbasədər/ noun •a person who acts as a representative or promoter of a specified activity. "he is a good ambassador for the industry" By: Jodi Buresh
- 44. 92% Trust Friends By: Jodi Buresh
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- 46. Ambassador vs. Influencer “Advocacy is driven by the depth of conviction, and influencers typically are less committed to the product or company than are actual customer advocates.” Convince & Convert Content Marketing FirmBy: Jodi Buresh
- 47. Example Ambassador Program 1. Goal! “Moms of the Fair” 2. Begin 6 weeks prior to event 3. Must Post something each week (example) By: Jodi Buresh
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- 49. Example Ambassador Program “The Fair begins on Wednesday! We plan to go out there at 3 pm. I heard they have a couple of new food vendors! Who’s all going? #NCF2017 ” By: Jodi Buresh
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- 51. Sponsored Ambassador Events • Host an event before or during your main event • Invite local ambassadors- local “celebrities” or even fans who have a lot of followers • Create a VIP atmosphere that attendees will want to share
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- 53. #3 – PAY-TO-PLAY By: Jodi Buresh
- 54. US Ad Spending in 2016 By: Jodi Buresh
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- 63. #4 – GEO FILTERS By: Jodi Buresh
- 64. WHAT?!?! You said By: Jodi Buresh
- 65. Snapchat geofilters are special overlays for Snaps that can only be accessed in certain locations. By: Jodi Buresh
- 66. By: Jodi Buresh
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- 70. #5 – EXPERIENCE FOMO By: Jodi Buresh
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- 73. 56% of Social Users Have It By: Jodi Buresh
- 74. Your Event Should Use It! There is VALUE when people think your event looks good online and want to be there! By: Jodi Buresh
- 75. "experience marketing," is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand. By: Jodi Buresh
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- 78. hash·tag /haSHtaɡ/ noun (on social media sites such as Twitter/Instagram and Facebook) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. By: Jodi Buresh
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