In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
Michael and Ken discussed fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
Michael and Ken discussed fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?
Refining, Prioritizing, Expanding: Social Media in Advancement 2015Michael Stoner
This white paper explores how higher ed advancement offices around the world are using social media in alumni engagement, outreach, and fundraising. We learned that while institutions are using social media successfully, they have a difficult time assessing how successful they really are. However, that hasn't stopped progressive institutions from using social media in fundraising campaigns, for crowdfunding initiatives and for successful giving days. Download at: http://bit.ly/CASESocial15
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
Fundraising using social media involves much more than texting Red Cross 90999.
With social media, you are building relationships with people who care about your cause, not casting your message to the wind in the hope that someone picks it up. The return on your investment can be huge.
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?
Refining, Prioritizing, Expanding: Social Media in Advancement 2015Michael Stoner
This white paper explores how higher ed advancement offices around the world are using social media in alumni engagement, outreach, and fundraising. We learned that while institutions are using social media successfully, they have a difficult time assessing how successful they really are. However, that hasn't stopped progressive institutions from using social media in fundraising campaigns, for crowdfunding initiatives and for successful giving days. Download at: http://bit.ly/CASESocial15
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
Fundraising using social media involves much more than texting Red Cross 90999.
With social media, you are building relationships with people who care about your cause, not casting your message to the wind in the hope that someone picks it up. The return on your investment can be huge.
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
Social Media Innovation in Friends Asking FriendsBlackbaud
Let’s face it. Fundraising is a lot easier when you have a little help from your friends. This session will reveal the latest tools and technology we’ve built into Friends Asking Friends to make it simpler and more effective than ever for your participants and supporters to raise money for your cause. We’ll also take a look at new research and statistics surrounding the impact of social media tools on peer-to-peer fundraising. You’ll leave this session with fresh ideas and actionable items to help your participants start raising more money on your behalf today.
We surveyed 2,833 people to find out what nonprofits can do to motivate them to donate more than once. This report describes:
1) The types and method of outreach donors want from nonprofit organizations after their first donation
2) How often donors want to be contacted by nonprofits
3) How many times it's okay for a nonprofit to ask for a second donation
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
How to use digital tools to make money onlinenathanielward
Nathaniel Ward's presentation to the Leadership Institute's comprehensive fundraising school on September 30, 2013 about online fundraising and digital marketing, including social media and e-mail, with examples drawn from The Heritage Foundation.
It's and Not or
Danielle Johnson Vermenton, Senior Interactive Consultant, Blackbaud, on the latest trends of online philanthropy and the impact on nonprofits. Learn how online philanthropy is the pipeline for all your fundraising goals - and tips on how to get started.
What the donor really thinks about online givingAzadi Sheridan
What the donor really thinks about online giving- Azadi's presentation from 17 February 2015 at CHASE 2015 reviewing various data points on what motivates a donor to give as well as what puts them off.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
American red cross holiday poll 2014
1. American Red Cross: Holiday Poll
October 16-19, 2014
ORC International CARAVAN® Omnibus Surveys
Report Date: November 3, 2014
2. Methodology
2
Survey Type Omnibus Study. The online omnibus study is conducted twice a week
among a demographically representative U.S. sample of 1,000 adults 18
years of age and older.
Sample 1,021 adults comprising 508 men and 513 women.
Survey Date October 16-19, 2014
3. 3
Key Findings
Those active on social networks are supportive of non-profit organizations.
• 69% of respondents stated they are active on at least one social network and log into that network at least one time
per day.
• 71% of those active on social networks have donated to a charity in the past 12 months. Of those, 6 in 10 have
donated online.
Cross promotion of online and offline is an important motivator.
• Online solicitations are often cited as influencing offline donations.
• While respondents spend time online each day, they were more likely to increase their giving in retail and public
locations during the coming year.
Personal relationships are a key motivator with regard to donations.
• ‘In person’ solicitations are most likely to generate a response.
• 70% of individuals would take one or more action in response to a friend posting a story on social media about
making a charitable donation.
Giving through social networks is still evolving.
• Even among social network users, there is mixed emotion around sharing donations online.
34% definitely would not/not likely to share and only 40% would share/likely to share
• While relationships are important – respondents are less certain about their donation likelihood if they are ‘called out’
on social media. Almost three-quarters of individuals would not or are unsure if they would be more likely to donate if
a friend asked them by name on social media.
• While social engagement plays a role in many decisions, it is not the key driver and is only mentioned by 39% as very
or somewhat important.
4. 4
Base: All Respondents (n=1021)
T1: Are you active on at least one social network, such as Facebook, Google+, Twitter, or Instagram and log into
that network at least one time per day?
T2: How much time do you spend on social media channels?
T3: Which social media sites are you on?
69% of respondents stated they are active on at least one social network
and log into that network at least one time per day.
Of those, two-thirds are online 2 hours or less each day and spend most of their time on Facebook.
37%
32%
19%
8%
5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
30 mins or
less
1-2 hours 2-3 hours 4-5 hours 5+ hours
91%
35%
31%
28%
25%
22%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Time spent on social media channels Social media channels used
5. 5
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T4: During the past 12 months, have you donated to a charity any of the following ways?
71% of those active on social networks have donated to a charity in the
past 12 months. Of those, 6 in 10 have donated online.
Giving money to someone asking for a donation in a public place or putting money in a
store countertop canister are the most common ways to give.
Ways donated money
29%
4%
6%
9%
19%
23%
26%
30%
31%
0% 5% 10% 15% 20% 25% 30% 35%
Gave nothing over past 12 months
Used credit card over phone
Sent text message/added to cell
phone bill
Through social media network or
platform
Used credit card on charity's website
At checkout with online retailer
Mailed a check
Put in store countertop canister
Gave to someone in public place
Donate
Online
(59%)
Donate
Offline
(41%)
6. 6
Base: Active on at least one social network and log into that network at least one time per day and donated money to
charity during the past 12 months (n=505)
T5: During the past 12 months, have you donated money to a charity directly in response to any of the following?
Multiple channels are common in motivating donations.
56% of those who made a donation indicated they responded directly to one or more of the ways
noted. 24% reported that their donation was made in response to a mailing from a charity.
Made donation in response to...
24%
18% 17%
12% 11%
7%
44%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Mailing from
charity
Email from
friend
Message/post
on social
media
Phone call
from charity
Email from
charity
Solicitation
featuring
celebrity
None of these
7. 7
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T4: During the past 12 months, have you donated to a charity any of the following ways?
T7: What would be the most effective way for a charity to ask you to donate money?
Ways donated money in past 12 months Most effective way for charity to ask
Offline Online
In person Letter Phone Email
Social
Media
Offline
Gave to someone in public place 43% 20% 39% 31% 25%
Put in store countertop canister 38% 31% 19% 21% 41%
At checkout with online retailer 27% 18% 21% 20% 31%
Used credit card over phone 4% 4% 3% 15% 3%
Mailed a check 17% 51% 40% 36% 22%
Online
Used credit card on charity’s website 14% 21% 15% 30% 32%
Through social media network or platform 10% 4% 13% 13% 25%
Sent text message/added to cell phone bill 5% 3% 9% 20% 13%
Cross promotion of online and offline is an important motivator.
Online solicitations are often cited as influencing offline donations; it was less likely to see
offline activity driving online donations.
For example, retail checkout campaigns were cited as strongly influenced by social media.
8. 8
Base: Active on at least one social network and log into that network at least one time per day and donated money to
charity during the past 12 months (n=505)
T5: During the past 12 months, have you donated money to a charity directly in response to any of the following?
T7: What would be the most effective way for a charity to ask you to donate money?
Motivation for donation in past 12 months Most effective way for charity to ask
Offline Online
In person Letter Phone Email
Social
Media
Offline
Mailing from charity 23% 46% 24% 19% 6%
Phone call from charity 13% 8% 44% 18% 7%
Online
Email from friend 21% 14% 11% 33% 16%
Email from charity 13% 5% 33% 21% 13%
Message/post on social media 16% 9% 11% 32% 46%
Either Celebrity solicitation 6% 4% 18% 23% 6%
The historical motivation for giving is consistent with the way donors
perceive as the best way to ask. For example, a letter is most likely to
generate a mailing.
9. 9
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T6: Compared to last year, are you more likely, less likely, or about as likely to donate to charity in the following
ways?
While respondents spend time online each day, they were more likely to
increase their giving in retail and public locations during the coming
year.
Likelihood to donate in the following ways
28%
22% 21% 20%
14%
10% 10%
6%
30%
37%
40% 40%
47%
59%
55%
64%
0%
10%
20%
30%
40%
50%
60%
70%
Put in store
countertop
canister
Gave to
someone in
public place
At checkout
with online
retailer
Mailed a check Used credit card
on charity's
website
Sent a text
message/added
to cell phone bill
Through social
media network
or platform
Used credit card
over phone
More likely Less Likely
10. 10
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T7: What would be the most effective way for a charity to ask you to donate money?
Personal relationships are a key motivator with regard to donations.
‘In person’ solicitations are most likely to generate a response.
Most likely to make donation in response to...
37%
22%
9% 8%
3%
21%
0%
5%
10%
15%
20%
25%
30%
35%
40%
In person By sending a
letter
By sending an
email
By telephone Through
Facebook or
other social
media
Don't know
11. 11
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T9: If one of your friends donated money to a charity and then posted a story on social media about why he or she
supported the charity, which of the following actions would you be likely to take?
Personal relationships are a key motivator with regard to social activity.
70% of individuals would take one or more action in response to a friend posting a story on social
media about making a charitable donation.
Most all of the actions would have the direct result of either increasing the potential for new donations
or gaining additional awareness of the friend’s donation.
Actions likely to take in response to a friends post about recent donation
30%
15%
17%
19%
19%
22%
29%
36%
0% 10% 20% 30% 40%
None of these
Make comment on social media
Repost friend's request for donation
Have more respect for person as friend
Donate money yourself
Ask friend to tell more about donation
Go to charity's website or Facebook page to learn more
Like or favorite the post
12. 12
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T8: If you were to donate money to a charity on a social media platform, how likely are you to share that with your
social networks?
Even among social network users, there is mixed emotion around
sharing donations online.
34% definitely would not/not likely to share.
40% would share/likely to share.
Likelihood to share donation on social network
17% 17%
26%
14%
25%
0%
5%
10%
15%
20%
25%
30%
Definitely would not
share
Not very likely to
share
Somewhat likely to
share
Definitely would
share
I would not donate
to a charity online
13. 13
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T13: When deciding on whether to give to a charity, how much does the charity’s level of social engagement play in
your decision?
While social engagement plays a role in many decisions, it is not the key
driver and is only mentioned by 39% as very or somewhat important.
Importance of charity‘s social engagement
17%
21%
31%
4%
26%
0%
5%
10%
15%
20%
25%
30%
35%
Very important Somewhat
important
Neither important
nor unimportant
Somewhat
unimportant
Very unimportant
14. 14
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T10: Would you be more likely to give to a charity if your friend asked you by name on social media to donate to that
charity?
While relationships are important – respondents are less certain about
their donation likelihood if they are ‘called out’ on social media.
Almost three-quarters of individuals would not or are unsure if they would be more likely to donate if a friend asked
them by name on social media.
Interestingly – those who participated in the ALS challenge had a similar reaction to being named as the overall
sample.
Likelihood to donate if mentioned by name on
social media (Total Sample)
27%
35%
38%
Yes No Maybe
Likelihood to donate if mentioned by name on
social media (Participated in ALS Challenge)
35%
29%
36%
Yes No Maybe
15. 15
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T11: When giving to charity online, how often do you view the charity’s mobile site?
Of those individuals who donate to charity online, 43% view the charity’s
mobile web site.
View charity‘s mobile website
14%
29%
16%
41%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Often Sometimes Never I do not donate to
charity online
Donate
Online
(59%)
Donate
Offline
(41%)
16. 16
Base: Active on at least one social network and log into that network at least one time per day and donates to charity
online (n=419)
T12: When giving to charity online, what do you typically use to give your donation?
Computers remain the primary way that people give – with 89% using
laptops and desktops.
Method used to make donation
54%
35%
24%
15%
9%
0%
10%
20%
30%
40%
50%
60%
Laptop computer Desktop computer Smart phone Tablet Other
17. 17
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T14: Are you more likely to give to a charity if you receive a gift from your donation such as a memento, ornament,
piece of clothing, etc.?
Receiving a gift in return is not a primary motivator.
More than half of respondents are not motivated to give by receiving a gift in return.
Likelihood to give to charity if a gift is received
23%
51%
26%
Yes No Maybe
18. 18
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T17: Which of the following would make you more likely to donate to a charity via social media networks?
Among those who want an incentive – the range varies from something
direct (e.g., prize/gift) to something that is more directly impactful to the
charity (e.g. matching gift).
Incentive to make donation
24%
20%
16%
9% 7%
53%
0%
10%
20%
30%
40%
50%
60%
Matching gift
from a
corporation
Free prizes or
gifts
Competition
between cities,
sports teams,
or schools
Chance to be
featured or
recognized on a
charity's
website or
social media
network
Celebrity
request
None of these
19. 19
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T15: When you are considering donating to a charity or cause, how much does the topic’s popularity in the media or
its potential trending on Twitter make a difference to you?
The majority of individuals do not feel that a charity’s popularity in the
media has an impact on their intent to give.
However, this response may not factor in the reality that awareness is likely to create a
greater willingness to act.
Importance of charity‘s popularity in media or potential trending on Twitter
72%
15% 13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
It doesn't make a difference to
me
Trending topics catch my eye
and make me more likely to
donate
Trending topics give some
legitimacy to a cause, but I also
consider other factors when
donating
20. 20
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T16: Are you aware of the ALS Ice Bucket Challenge?
There was almost universal awareness of the ALS Ice Bucket
Challenge, with about one in five having participated.
Awareness of Ice Bucket Challenge
19%
44%
41%
24%
5%
0%
10%
20%
30%
40%
50%
Participated in the
challenge myself
Had friends or
family who
participated
Aware of the
challenge through
social media
network
Aware of the
challenge, but did
not personally
participate or did
not have friends
that participated
I am not aware of
the ALS Ice Bucket
Challenge
21. 21
Base: Active on at least one social network and log into that network at least one time per day (n=708)
T18: Which of the following events are you aware of this holiday season? Which do you plan to participate in?
The public is more aware of Black Friday (97%) and Cyber Monday (91%)
than they are of Giving Tuesday (41%).
Aware of and will participate in holiday season events
48%
51%
19%
0%
10%
20%
30%
40%
50%
60%
Black Friday Cyber Monday Giving Tuesday