Multichannel Marketing Stories presentation

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The document discusses how businesses can use a tri-messaging approach across email, social media, and mobile channels to engage with customers. It advocates for writing marketing messages that can be shared across these three integrated channels and listening to customer responses on each. The approach aims to create conversations and increase marketing ROI.

Technology Business

Multichannel Marketing Stories Erick Mott, Lyris Sylvia Sierra, Access Intelligence Karen McNaughton, In-Touch Survey Systems Karen Talavera, Synchronicity Marketing

Three Significant Channels The inbox has morphed. People today expect proven and new ways of communicating with your business -- anywhere, anytime. Email is key. Social Mobile @ Email

Tri-Messaging Effect A catalyst for conversations and marketing ROI across channels. Marketing messages are written, packaged, orchestrated and unleashed for opt-in email , social and mobile channels. Listen and learn with tri-messaging, too .

Integrated, Personal Channels & Devices Rich Content-Experiences & Conversations; Anywhere, Anytime More Empowered People & Businesses Tri-Messaging Effect cont.

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Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics. Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion! Moderator: Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Presenters: Monica Ho Senior Vice President, Marketing xAd Heather Sears Executive Director, Marketing YP James Smith Chief Revenue Officer Verve Mobile

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Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM. Presentación de Elisa Martin Garijo, Chief Technology IBM Spain @ElisaGarijo Primer encuentro BIG MEDIA Conectando Media, Audiencia y Publicidad con Datos 24 de junio 2014, Madrid • Sponsor Platinum : Perfect Memory • Sponsor Gold : Stratio, Paradigma • Con el apoyo de : Big Data Spain, Medios On • Socio tecnológico : Agora News • Organizadores : Actuonda y Cátedra Big Data UAM-IBM • Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20 www.bigmediaconnect.es

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Originally written in 2003 as a prediction for what would come to be known as "Omni-Channel marketing." ______ From 2003: The term "multi-channel marketing" refers to the process of building a customer relationship across two or more marketing or sales channels.The channels are those that are interactive,such as face-to-face,telephone,email,Internet,or perhaps direct mail.These channels provide an organization the opportunity to develop and maintain the brand promise as the customer engages the organization at each point of contact.

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Multichannel Marketing Stories presentation

1. Multichannel Marketing Stories Erick Mott, Lyris Sylvia Sierra, Access Intelligence Karen McNaughton, In-Touch Survey Systems Karen Talavera, Synchronicity Marketing

2. Three Significant Channels The inbox has morphed. People today expect proven and new ways of communicating with your business -- anywhere, anytime. Email is key. Social Mobile @ Email

3. Tri-Messaging Effect A catalyst for conversations and marketing ROI across channels. Marketing messages are written, packaged, orchestrated and unleashed for opt-in email , social and mobile channels. Listen and learn with tri-messaging, too .

4. Integrated, Personal Channels & Devices Rich Content-Experiences & Conversations; Anywhere, Anytime More Empowered People & Businesses Tri-Messaging Effect cont.

5. AI Intellectual Capital MARKET – Traffic, users, members, buyers, frequent fliers BLOGS WEBINARS MICROSITES E-LETTERS AI RELATIONSHIP CAPITAL WHITE PAPERS MULTICLIENT PROGRAMS MAGAZINES NEWSLETTERS CONFERENCES DIRECTORIES MAGAZINES BUYERS GUIDES TRADE SHOWS CUSTOM PUBLICATIONS LIST RENTAL CONTENT FOR SALE GATED COMMUNITY “ MEMBERSHIP IN EXCHANGE FOR DEMOGRAPHICS” E-MAIL ADDRESSES TRAFFIC

6. Demographic form completion Telemarketing Effort Web Visitor Capture email Product offering decision Mail Brochure To high end targets

7. Client Campaign Samples Automated, triggered campaigns based on data receipt (survey completion) via web services integration

8. In-Touch Campaigns

9. Email as Nexus

10. Dove Campaign for Real Beauty Dimensions Monthly E-Newsletter

11.

12. The New Reality

Multichannel Marketing Stories presentation

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