We surveyed 2,833 people to find out what nonprofits can do to motivate them to donate more than once. This report describes:
1) The types and method of outreach donors want from nonprofit organizations after their first donation
2) How often donors want to be contacted by nonprofits
3) How many times it's okay for a nonprofit to ask for a second donation
Patron relationships matter more in 2013 because the arts landscape is “ more like shifting sand than fertile soil,” said Jill Robinson, President, at the TRG Arts May 7 webinar, Plant Loyalty Now. The higher the portion of patron-centric revenue is, “the more organizations need to focus on, invest in, and partner with patrons to sustain income. The webinar offered strategic tactics around starting campaigns early, building on blockbusters, and patron upgrades at every level engagement.
It's and Not or
Danielle Johnson Vermenton, Senior Interactive Consultant, Blackbaud, on the latest trends of online philanthropy and the impact on nonprofits. Learn how online philanthropy is the pipeline for all your fundraising goals - and tips on how to get started.
Online Fundraising's Top 5 Best PracticesMack Campbell
Here's a preview of my presentation to the 2013 DFW Philanthropy Conference. In it, I outline some LOL, OMG and #Facepalm moments I've experience, along with the top best practices
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
A Canadian tailored version for the Blackbaud npCONNECT events of my "Getting Donors into the Pipeline" presentation. Focused on how to create a sustainable pipeline of support that should grow over time with the proper strategy and follow up.
Patron relationships matter more in 2013 because the arts landscape is “ more like shifting sand than fertile soil,” said Jill Robinson, President, at the TRG Arts May 7 webinar, Plant Loyalty Now. The higher the portion of patron-centric revenue is, “the more organizations need to focus on, invest in, and partner with patrons to sustain income. The webinar offered strategic tactics around starting campaigns early, building on blockbusters, and patron upgrades at every level engagement.
It's and Not or
Danielle Johnson Vermenton, Senior Interactive Consultant, Blackbaud, on the latest trends of online philanthropy and the impact on nonprofits. Learn how online philanthropy is the pipeline for all your fundraising goals - and tips on how to get started.
Online Fundraising's Top 5 Best PracticesMack Campbell
Here's a preview of my presentation to the 2013 DFW Philanthropy Conference. In it, I outline some LOL, OMG and #Facepalm moments I've experience, along with the top best practices
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
A Canadian tailored version for the Blackbaud npCONNECT events of my "Getting Donors into the Pipeline" presentation. Focused on how to create a sustainable pipeline of support that should grow over time with the proper strategy and follow up.
Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG)
Attracting donors is one thing, but getting them to continue give is a whole new challenge. Pan- elists will discuss strategies for developing long-term relationships with donors so they keep on giving year after year.
Secrets of the 2nd Gift – the Key to Donor RetentionBloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, nonprofit technology veteran Jay Love will make the case for why donors should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
- Explore current research on donor loyalty and retention
- Understand the importance of donor lifetime value
- Learn new donor communications techniques that get the second gift
Is Social Media Customer Service Important to the Pharmaceutical Industry?Hale Advisors
Zoe Dunn, principal of Hale Advisors, gave this presentation, “Is Social Media Customer Service Important to the Pharmaceutical Industry?” at the 2nd Annual Pharma Customer Experience Summit in Princeton, NJ in March 2015.
8 fundraising trends your nonprofit needs to know for 2019Donorbox
During the last few weeks of 2018 and the first few weeks of 2019, it’s important that you feel confident in your fundraising plans and capabilities.
By thinking ahead and staying aware of the happenings and trends around you, your nonprofit can be ready for the year ahead.
How much time do you spend setting up new clients?
Client intake may not seem like a big deal, but it’s one of the most important parts of running your law firm—and spending too much time on it can cost you, both in lost clients and wasted time. Case in point: Clio’s Legal Trends Report found that lawyers spend 6 hours per day on average on non-billable work.
A well-defined, streamlined client intake process can save you time on non-billable administrative work, so that you can spend more time helping clients.
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern's principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
If your organization wants to be around in 5 years you need to invest in the right online technology, interactive strategy and staff. You have the vision, but need the dollars to make it happen. Learn what it takes to make the pitch to your Board and get leadership buy-in. Get the win and be the top fundraiser!
Recruit more Donors and Volunteers for your NonprofitGuideStar
Passionate people care about nonprofits and how their work is making a difference. Nonprofits can use this passion to recruit more donors and volunteers by asking these people to write a review. The live webinar discussion to learn how nonprofit reviews—from donors, volunteers, and people served—are transforming how people are connecting with nonprofits. View & Listen to the live webinar and others on this topic from the GuideStar.org Webinar archives page.
What challenges are nonprofits facing that are driving them to purchase new fundraising software this year? This Software Advice report explains that, as well as what functionality new buyers want.
Software Advice UserView: Hotel Management Software Report 2015Software Advice
This report analyzes the preferences of hotel management software users, including most used applications for different devices, top benefits and investment levels in 2015.
Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG)
Attracting donors is one thing, but getting them to continue give is a whole new challenge. Pan- elists will discuss strategies for developing long-term relationships with donors so they keep on giving year after year.
Secrets of the 2nd Gift – the Key to Donor RetentionBloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, nonprofit technology veteran Jay Love will make the case for why donors should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
- Explore current research on donor loyalty and retention
- Understand the importance of donor lifetime value
- Learn new donor communications techniques that get the second gift
Is Social Media Customer Service Important to the Pharmaceutical Industry?Hale Advisors
Zoe Dunn, principal of Hale Advisors, gave this presentation, “Is Social Media Customer Service Important to the Pharmaceutical Industry?” at the 2nd Annual Pharma Customer Experience Summit in Princeton, NJ in March 2015.
8 fundraising trends your nonprofit needs to know for 2019Donorbox
During the last few weeks of 2018 and the first few weeks of 2019, it’s important that you feel confident in your fundraising plans and capabilities.
By thinking ahead and staying aware of the happenings and trends around you, your nonprofit can be ready for the year ahead.
How much time do you spend setting up new clients?
Client intake may not seem like a big deal, but it’s one of the most important parts of running your law firm—and spending too much time on it can cost you, both in lost clients and wasted time. Case in point: Clio’s Legal Trends Report found that lawyers spend 6 hours per day on average on non-billable work.
A well-defined, streamlined client intake process can save you time on non-billable administrative work, so that you can spend more time helping clients.
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern's principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
If your organization wants to be around in 5 years you need to invest in the right online technology, interactive strategy and staff. You have the vision, but need the dollars to make it happen. Learn what it takes to make the pitch to your Board and get leadership buy-in. Get the win and be the top fundraiser!
Recruit more Donors and Volunteers for your NonprofitGuideStar
Passionate people care about nonprofits and how their work is making a difference. Nonprofits can use this passion to recruit more donors and volunteers by asking these people to write a review. The live webinar discussion to learn how nonprofit reviews—from donors, volunteers, and people served—are transforming how people are connecting with nonprofits. View & Listen to the live webinar and others on this topic from the GuideStar.org Webinar archives page.
What challenges are nonprofits facing that are driving them to purchase new fundraising software this year? This Software Advice report explains that, as well as what functionality new buyers want.
Software Advice UserView: Hotel Management Software Report 2015Software Advice
This report analyzes the preferences of hotel management software users, including most used applications for different devices, top benefits and investment levels in 2015.
This report examines the best retail pricing strategies by different retail sectors to show business owners which pricing software is right for their business.
This report highlights our findings from a recent analysis of interactions with prospective buyers. It can help guide the decisions of others evaluating volunteer management software.
This report investigates accounting software buying trends and examines the challenges buyers face and what functionality they are looking for in new solutions.
Software Advice BuyerView: Small Business Accounting Software Report 2014Software Advice
An overview of thousands of companies considering new accounting software, with information past clients' pain points and reasons for switching to a new system.
This report will guide marketing automation software buyers by revealing the top reasons their peers seek these types of systems, the functionality they desire most and other important factors that affect the selection process.
Software Advice BuyerView: Help Desk Software Report 2015Software Advice
This report presents the findings of a recent Software Advice survey of
companies currently purchasing new help desk software. These findings show
that a majority are first-time buyers and the greatest year-over-year increase in
buyers is found in the public sector and software/IT industry segments.
Software Advice has talked to hundreds of buyers from architecture firms looking for professional services automation software. This report analyzes those interactions, with information about buyers' pain points and reasons for seeking a new system.
Software Advice UserView: Human Resources Software Report 2014Software Advice
Software Advice recently conducted a survey of almost 200 human resources (HR) professionals currently using some form of HR software to determine which solutions organizations currently use, what benefits and challenges they experience in the process and where they plan to invest in 2015.
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
Resuscitating Your Budget: Moving Donors to GiveRobert Croft
Recruiting new donors can cost up to 3-10 times more than keeping the donors you have. How do you keep donors loyal to your cause and get them to give even more? How many times should you ask donors to give? What are the reasons donors stop giving? Join us as we address these questions and more!
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
CRM software can be a great tool to help you report and communicate effectively in your fundraising efforts. Philip Manzano of Keela.co will teach you how to show donor impact and retain donors by creating reliable reports and data. This webinar is for nonprofit professionals with essential fundraising skills who are looking to improve their craft with the use of CRM software.
In this webinar you will learn:
· Meaningful ways to connect with your donors and promote relationship building in your fundraising activities;
· To create reliable reports and ways to share information, case studies or stories with donors;
· To leverage your data with reports for donor retention, including how to create and customize reports.
Fundraising using social media involves much more than texting Red Cross 90999.
With social media, you are building relationships with people who care about your cause, not casting your message to the wind in the hope that someone picks it up. The return on your investment can be huge.
Public perceptions of GDPR and the lessons for communicators | Is your charit...CharityComms
Jo Fischl, head of public audiences research, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)Bloomerang
https://bloomerang.co/resources/speaking/
We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement?
In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!
We’ll cover:
The connection between thanking and retaining donors
What donors want out of the communications we send them
The ways in which surveys can play a role in thanking donors
The enlightening results of several gift acknowledgement experiments
Donors have many choices today so nonprofit organizations are recruiting their constituents to help them inspire donors to give. The strategy is classic peer-to-peer fundraising, but organizations are being more creative than ever with the execution. From special events to do-it-yourself fundraising, there are so many options to integrate Peer to Peer fundraising into your organization’s revenue stream that you may not know where to start. In this session, we will give you an overview of the latest trends and industry best practices in Peer to Peer Fundraising and then help you build the road map your organization needs to either start a new campaign or enhance your current ones.
Similar to Software Advice IndustryView: Repeat Donations Survey Report (20)
This presentation about patient portals software includes product descriptions, screenshots and user reviews on top-rated vendors featured in SoftwareAdvice.com
This report examines the benefits and challenges experienced by current legal management software users and can help guide future buyers in their search for the right software to grow their practice.
Software Advice IndustryView: Best Fundraising Events for NonprofitsSoftware Advice
Event fundraising can bring in significant revenue for nonprofits—but they demand more planning and resources than non-event fundraising campaigns. We surveyed nonprofit event planners about the planning ease and return on investment (ROI) of major events. This presentation covers the most interesting findings.
Software Advice BuyerView: Business VoIP Report 2015Software Advice
Software Advice studied a random sample of our interactions with small-business VoIP buyers to better understand their needs and preferences and assist other small-business prospective buyers.
By analyzing hundreds of interactions with software buyers, we what facilities management software buyers are seeking in a system, from the most common applications used, their pain points with current methods and demographic information.
Software Advice IndustryView: Encouraging Millennial Participation in Hotel L...Software Advice
Millennials are a valuable marketing target for hoteliers. This report analyzes the preferences of this demographic as they relate to loyalty programs to help hotels boost enrollment.
Software Advice and VolunteerMatch partnered to find out how nonprofits measure how volunteer activities impact program outcomes, retention and fundraising. This presentation outlines several key findings.
Every year, hundreds of businesses contact Software Advice to find the best enterprise resource planning (ERP) software to fit their needs. These interactions with prospective buyers provide us with considerable insight into the broader ERP software market and the trends that occur within it.
We recently analyzed a random sample of these interactions to better understand the factors that influence ERP software buyers’ purchasing decisions. These findings will help guide the decisions of other buyers in the market for such a solution.
Software Advice IndustryView: IT Help Desk Software ReportSoftware Advice
With data from a recent survey Software Advice looks at how, why and to what degree BYOD can be leveraged to reduce demand for IT support and lower IT help desk costs.
Every year, Software Advice speaks with thousands of organizations looking for the right customer relationship management (CRM) software. We analyzed these interactions to understand buyers’ most desired applications and most common reasons for seeking new software.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. Abstract
The Urban Institute found that donor retention rates fell to 41.5 percent in
2010-11, down from 49.6 percent in 2004-05. It’s more cost-effective to solicit
donations from people who have contributed than from new donors.
We surveyed 4,018 people to find out what nonprofits can do to motivate them to
donate more than once.
We asked donors the following questions:
• What updates do you want to receive from nonprofits you donate to?
• Is there a preferred method for receiving updates and thanks?
• How soon after receiving a donation should you ask for another?
• How often do donors want to be contacted by your organization?
3. Types of Updates Donors Want to Receive
8%
15%
17%
Impact & success stories
Nonprofit news
Upcoming events
Campaign goal progress
60%
Donors want to know that their donations are being put to good use. Sharing
impact stories is one of the best ways to show them—and it’s what donors want.
4. Preferred Ways to Thank People for Donations
8%
11%
46%
Personalized letter
Email
Social media post
Phone call
35%
Thanking people for their donations is an important step in the nurturing process.
Donors prefer personalized letters in the mail. Few appreciate a phone call.
5. Preferred Type of Public Recognition
13%
31%
26%
Name on charity's website
Mention in annual report
Mention in newsletter
Social media mention
30%
Sometimes donations are worthy of public recognition. When that’s the case,
donors prefer mentions on your website, annual reports and newsletters.
6. Most People Don’t Want Payback Gifts
33%
No
Yes
67%
Sending gifts to donors as thanks or to ask for another donation is a popular
tactic. But the majority of people say they do not motivate them to give.
7. The Best Time to Ask for a Second Donation
16%
28%
21%
Less than 3 months
3 to 6 months
7 to 12 months
More than 12 months
35%
Most people feel nonprofit organizations should wait at least seven months before
reaching out to ask for another donation.
8. How Often You Should Ask for a Donation
41%
46%
3%
1 to 2 times
3 to 4 times
5 to 6 times
7 or more times
Nonprofits should not ask
10%
A significant number of donors feel nonprofits should not ask for another
donation. Of those who feel it’s okay, most prefer to be asked four times or fewer.
9. Read Report
Read about our findings in more detail.
@SoftwareAdvice
/company/software-advice
/SoftwareAdvice
@SoftwareAdvice
Software Advice™ is a trusted resource for software buyers. The company's
website, www.softwareadvice.com, provides detailed reviews, comparisons and
research to help organizations choose the right software. Meanwhile, the company’s
team of software analysts provide free telephone consultations to help each
software buyer identify systems that best fit their needs. In the process, Software
Advice connects software buyers and sellers, generating high-quality opportunities
for software vendors.