Jim Bush presented on fundraising trends for 2012. He discussed trends in annual giving such as demand for nonprofit services growing while budgets remain flat, a focus on donor acquisitions over renewals, and the majority of donations now being made online. For major gifts and capital campaigns, trends included donor fatigue, donors giving more time over money, reliance on new donors for campaigns, and multi-year pledges declining. Overall, donors want meaningful relationships with nonprofits and expect to be involved beyond just financial support.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
Webinar presented in Jan \'09 by Direct Response Solutions explores current trends in annual giving and examines ways to meet the challenges annual programs are facing in 2009.
Maximize Your Database for Fundraising Success (AFP Cincy - Jan 2020)Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
Webinar presented in Jan \'09 by Direct Response Solutions explores current trends in annual giving and examines ways to meet the challenges annual programs are facing in 2009.
Maximize Your Database for Fundraising Success (AFP Cincy - Jan 2020)Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Resuscitating Your Budget: Moving Donors to GiveRobert Croft
Recruiting new donors can cost up to 3-10 times more than keeping the donors you have. How do you keep donors loyal to your cause and get them to give even more? How many times should you ask donors to give? What are the reasons donors stop giving? Join us as we address these questions and more!
What Women Want: Understanding Women’s Philanthropic ObjectivesKatherine Swank
Women, as a group, are increasingly impacting fundraising efforts in the U.S.; however, their philanthropic objectives can differ significantly from men’s. Women tend to focus on specific sectors and want greater accountability for their gifts. On the whole, women want to create new solutions, seek more contact and control, and want to be kept informed of the results from their giving. Many also seek social networks within the organizations that interest them. If women are among your majority donors, you may need to change the way you speak with them and start listening for their direction.
Original white paper and presentation conceived, researched, written and delivered by Katherine Swank, J.D., 2009 and 2010.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
So you've generated a lot of new donations during the final weeks of the year. Now what? Will they give again?
Let's figure out how to get the next gift in 2022!
In this session you’ll learn:
Easy, actionable tips to keep those donors giving over the long term
The research you really need to know conducted by the nonprofit sector’s leading authorities on building donor loyalty
Whether you are a large or small organization, these donor retention strategies can work wonders for your bottom line. If you put these principles into action, you'll see astounding results.
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, we will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
Establishing Your Peer-to-Peer Portfolio in a Connected WorldJori Taylor
An overview of the history of online peer-to-peer (P2P) fundraising; today and some data; thought leadership; how to “improve and expand” your P2P program.
Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful E...Bloomerang
https://bloomerang.co/resources/webinars/
As young professionals who have served both as members and staff managers of these groups, Sarah Willey and Corinne Austin will lead you through the research on Next Gen supporters, challenges to anticipate, and steps your organization can take to start a new young friends board from scratch OR to maximize the potential of your existing group.
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Resuscitating Your Budget: Moving Donors to GiveRobert Croft
Recruiting new donors can cost up to 3-10 times more than keeping the donors you have. How do you keep donors loyal to your cause and get them to give even more? How many times should you ask donors to give? What are the reasons donors stop giving? Join us as we address these questions and more!
What Women Want: Understanding Women’s Philanthropic ObjectivesKatherine Swank
Women, as a group, are increasingly impacting fundraising efforts in the U.S.; however, their philanthropic objectives can differ significantly from men’s. Women tend to focus on specific sectors and want greater accountability for their gifts. On the whole, women want to create new solutions, seek more contact and control, and want to be kept informed of the results from their giving. Many also seek social networks within the organizations that interest them. If women are among your majority donors, you may need to change the way you speak with them and start listening for their direction.
Original white paper and presentation conceived, researched, written and delivered by Katherine Swank, J.D., 2009 and 2010.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
So you've generated a lot of new donations during the final weeks of the year. Now what? Will they give again?
Let's figure out how to get the next gift in 2022!
In this session you’ll learn:
Easy, actionable tips to keep those donors giving over the long term
The research you really need to know conducted by the nonprofit sector’s leading authorities on building donor loyalty
Whether you are a large or small organization, these donor retention strategies can work wonders for your bottom line. If you put these principles into action, you'll see astounding results.
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, we will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
Establishing Your Peer-to-Peer Portfolio in a Connected WorldJori Taylor
An overview of the history of online peer-to-peer (P2P) fundraising; today and some data; thought leadership; how to “improve and expand” your P2P program.
Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful E...Bloomerang
https://bloomerang.co/resources/webinars/
As young professionals who have served both as members and staff managers of these groups, Sarah Willey and Corinne Austin will lead you through the research on Next Gen supporters, challenges to anticipate, and steps your organization can take to start a new young friends board from scratch OR to maximize the potential of your existing group.
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
Fundraising - How to get some Fund to your NGO Nesma Darwish
A Presentation describing the Process of Fundraising as a part of an Non-Governmental ,Non profitable Organization
you will find tips and some Dos and Don'ts when you're going to ask a sponsor for money or service for your NGO.
The Connected Nonprofit: Fundraising with NGO ConnectHeller Consulting
Alliance to Save Energy (ASE) is one of the earliest organizations to be up and running on NGO Connect on the Salesforce1 for Nonprofits platform. Join Joseph Jagassar from ASE, Keith Heller and roundCorner founder Nick Ward to discuss why they chose NGO Connect and how they are using it to develop and execute strategic fundraising campaigns.
A series of modules on project cycle, planning and the logical framework, aimed at team leaders of international NGOs in developing countries.
New improved version of Writing Project Proposals in February 2014.
Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns
Grant Writing in 2021: What’s Different and What’s the Same?TechSoup
2020 was quite a year! There was not much “business as usual” and we all had to adapt to new ways of doing things. Nonprofit organizations were significantly impacted by the epidemic and not only suffered from a lack of funds, but also saw an increase in people needing services. How do we move forward in our grant writing strategies in 2021? During this webinar, we discuss trends in giving, what has changed, and what remains the same so we can weather the storm and continue providing important, mission-driven services.
How To Successfully Promote Your Year-End Fundraising CampaignCauseVox
After seeing thousands of campaigns here at CauseVox, we know that promoting your fundraiser the right way can help to ensure a successful campaign. This is especially the case as the year comes to an end and your fundraising efforts ramp up.
Webinar details:
Thursday, October 20, 2016
12:30pm ET / 9:30am PT
During this 30-minute webinar, we will share what we've learned over the years as the most effective ways to promote your year-end fundraising campaigns. Following, we'll have a live Q&A session to answer your questions and help you uncover the best promotion tatics for your campaign.
Here’s what you’ll learn:
The best ways to segment your supporters during year-end
Why you need a multi-channel approach to drive success
Best practices to leveraging email, social media, advertising, and more to promote your campaign
No Event? No Problem: The Power of Grassroots FundraisingFirstGiving
This webinar features new and innovative ways to raise money through grassroots fundraising.
In this free interactive webinar, you will learn about:
- Proven fundraising methods outside official events
- Easy ways to attract new donors by tapping into your supporters' existing networks
- Methods used by YMCA Metropolitan Dallas to raise thousands online.
Guest speaker: Sharon Bradley, Camp Grady Spruce, YMCA Metropolitan Dallas
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Slides from NetSquared Toronto's April 29 meetup. The event was hosted by Shabs and features Claire Kerr.
Here's Claire's slides from the event. Learn how to choose and leverage acquisition channels that reach the right donors. The presentation will help you design sophisticated targeting that attracts more qualified fundraising prospects across all your digital channels.
You will leave with tactical tips to apply to your 2020 digital strategy, no matter which database, content management system, fundraising tool, or email platform you're currently using.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
1. What Donors Want:
Fundraising Trends for 2012 –
Jim Bush, Senior Consultant
Winkler Group
AFP Shenandoah Chapter
April 19, 2012 - 12:30 – 1:15 pm
2. Learning Objectives
Explore new and developing trends for annual fund, major
gifts and capital campaigns.
Discuss new giving behavior of major donors.
Leave with new ideas about how to better engage your
donors and strengthen relationships.
3. Sources used for this presentation
Association of Fundraising Professionals
The Center on Philanthropy at Indiana University
Nonprofit Research Collaborative
Chronicle of Philanthropy
Kay Sprinkel Grace, KQED
Giving USA Foundation
GuideStar
Blackbaud
Corporation for National and Community Service
Major donors our firm has interviewed
4. What are “Trends”?
Wikipedia: “Trends” is a science fiction short story written
by Isaac Asimov, first published in 1939.
Twitter: Topics determined to be the most popular on
Twitter at the moment.
Merriam-Webster: A general direction in which something
is developing or changing.
6. Demand for services is growing
• According to the Nonprofit Research Collective and
GuideStar. (2011 vs. 2010)
7. Operating budgets aren’t
growing at same pace
• 37% of nonprofit budgets will stay the same.
• 40% will increase budgets.
• 20% will decrease budgets.
• Cuts planned are administrative, maintenance and
fundraising (thankfully not fundraising staff) = no new
fundraising or support staff (research, gift processing).
• 54% seeking volunteers for administrative work (up 19%).
8. Acquisitions vs. renewals
• Organizations with budgets less than $3 million focusing on
acquisitions. Increase in average gift amount from renewals
is just 25%.
• For orgs $3 million and up, the focus on renewing donors is
paying off, with nearly half seeing increase in average gift
amount from renewals.
• Across both, the average gift size for new donors is flat or
lower.
9. Online Giving
• 2011 is predicted to be the first year that the majority of
Americans made their 2011 donations online rather than
through the mail, in response to telemarketing calls, or
other techniques.
• Online giving is now such a strong habit that donors at every
age level prefer it. More than half of donors 65 and older
said they would give online, the first time a majority in that
age group said they would give via the Internet.
• Three-quarters of people 35 to 64 said they would give
online, while 86% of those under 35 prefer to give that way.
10. Things to consider
• How do we meet higher program/service demand with the
same or less staff?
• How do we prevent flat or reduced budgets from affecting
our ability to time, talent, and treasure relationships?
• Why aren’t we putting the same focus on renewing donors
that we’re putting on acquiring donors? How do we do
both?
• How do we engage donors and constituents who originate,
and perhaps want to remain online?
12. Over reliance on the same donors
• Major donors are experiencing donor fatigue. “The ink
hasn’t dried on the last check yet.”
• A significant majority of donors cannot be influenced to give
more often by an increase in the number of solicitations
over a 12-month period, but they can be influenced to give
less money or less often or stop giving altogether.
• Donors 65 and older were most likely to stop giving
because they had been asked too many times. While it may
be that fundraising could get away with oversoliciting this
demographic 10 or 20 years ago, the times have changed.
13. Major donors give more
time and talent
The average number of hours that wealthy individuals
volunteered increased from 241 hours in 2009 to 307 hours
in 2010 (13% increase).
They expect to be directly involved in program delivery, and
are becoming less interested in party planning.
High frequency volunteers say they are asked to give less
often as their volunteer hours increase, but would give more
if asked!
14. Capital campaigns rely
on new donors
• In many campaigns new donors have accounted for 50 to
60% of all contributors.
• In some cases as many as 80% of donors have never
previously given to the charity.
15. Multi-year commitments going down
• Fewer donors want to sign multi-year pledges.
• As efforts to attract new donors succeed, fundraisers do not
focus as much on attracting six- or seven-figure gifts —
which many groups have long done. Now campaigns are
winning many more gifts in the $10,000 to $25,000 range.
16. Donors want relationships
Donors are less and less interested in public recognition,
i.e. naming opportunities. However, they still want a lot of
attention from the charities they support.
In one campaign for a hospital a wealthy donor declined to
have a cancer ward named for himself or his loved ones.
Instead, he wanted “a lifelong relation with the cancer
ward” and “to be informed of new research and advances in
oncology.”
17. Campaigns are more focused
As donors are more conscious of their own budgets, they are
looking to nonprofits to be more focused. Campaigns are
becoming more singular, with smaller goals achieved over
shorter periods (three years vs. five years, for example).
Many campaign goals today are smaller than their
immediate last goal.
18. THANK YOU!
Thank you for being here today. If you would like a copy of today’s
presentation, you can find it on our website, or you can email me
directly at jbush@winklergroup.com.
www.WinklerGroup.com
www.Twitter.com/WinklerGroup
www.WinklerGroupFacebook
Winkler Group | (843) 849-6256
19. Session Breakout Topic One
What are some effective ways to increase annual fund gift renewals? In
other words, what can we do to ensure that annual fund donors want to
give again?
People forget to ask, so be clear in your ask.
Targeted Response- “How was the money used? i.e. “Your gift funded....”
This year your gift made a difference
-How are things evolving?
Direct contact from board members: Thank You
Engage Donors’ time; volunteer opportunities
Challenge Gift
20. ...continued
Educate/report results
Personalized Appeals
-Past Support Acknowledgment
Newsletter
-Enhance with video
Show how you’re doing more with less
-Collaboration
Use top level donors as board members
Share impact
-impact mailing as a snapshot or postcard
21. Session Breakout Topic Two
How can we better engage and involve online donors? Consider online
and offline engagement tools.
Interactive giving games
Social Media
Banners on websites; keep website updated and dynamic
Put annual report, etc. on your website
Be an accredited, registered organization which can be “searched” easily
Email Check-Ins
Handwritten notes at bottom of “thank you” notes
E-Newsletter
22. ...continued
Send a tour invite
Don’t assume why they are giving online, ask them.
Interactive “wall building”
Virtual Participation
Donors recognized in newsletters
Personal calls to every donor
Invite donors to come in, get involved.
Record information from calls in database
23. Session Breakout Topic Three
Top donors expect to be more connected to your organization. Identify
meaningful ways to provide your donors with opportunities for lifelong
relationships with your organization.
Annual luncheon
Learn people as individuals- connecting the dots
Offer special tours
Personal touch on letters; letter from Board President
Advice meetings
Remember their interests
Magazine sent to all donors; four times a year
Bring donors into building to see how mission is being fulfilled
24. ...continued
Invite donors to sit in on event Advisory Committee or Development Committee
Events targeted for largest donors
Invite donors to share ideas on marketing materials
Meet with major donors regarding annual report
- get feedback on topics, let them ask questions
Record donor actions accurately and in a timely fashion in database to track
relationship history properly so donor will “always feel loved”
Pair donors with impacted individuals