SlideShare a Scribd company logo
FUNDRAISING TRENDS IN 2013
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
RECURSIVE
PROBABALISTIC FRACTALS
NEXT GEN SUPPORTER
TYPES
Ego-
philanthropy/Hyp
er-Adenture
Giving
Feeling the
need to be
their own
fundraising
brand. Felling
young and
having fun
Tribute Mania
The need to
tell the world
about your
parents and
friends and
family
Digital
Natives
See-
Through
Giving, Cro
wdfunding,
and
Mobile
Slide 5
The Next Gen Donor Types
Hyper-
choice
The death of
unrestricted
giving
EGO PHILANTHROPY
• Boomers have
decided that giving
must be fun
• And it must be done
on their terms
• Gone is the idea of
the unconditional
gift of their parents
• Their giving shows
their own brand
BOOMERS
• How boomers act – compared to civics and
how this makes sense for online social
network fundraising…
HYPER-ADVENTURE GIVING
FEELING YOUNG AND
HAVING FUN WHILE GIVING
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
There is still a lot of
space for charities…
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
Never
13%
1-2
times
64%
3+
times
20%
DK
3%
45%
7%
41%
45%
3%
48%
29%
7%
61%
21%
4%
71%
Once or twice 3+ times Never
Gen Y Gen X Boomers Matures
• Half of Gen Y and X have fundraised on
behalf of a charity; fewer Boomers and
Matures have
• 8-in-10 have supported someone else
raising money for a charity
• Gen Y and X are more comfortable
talking about their charitable activities
Reason for Support Total Y X B M
The individual 24% 21% 21% 22% 35%
The Charity 6% 11% 3% 5% 9%
Both 65% 60% 71% 70% 53%
Gen Y
58% very comfortable
(18% doing so now)
Gen X
60% very comfortable
(17% doing so now)
Boomer
48% very comfortable
(13% doing so now)
Mature
46% very comfortable
(13% doing so now)
ENGAGEMENT: PEER-TO-PEER FUNDRAISING
Supported Someone Else Raising
Money on Behalf of a Charity
Have Fundraised on Behalf of an
Organization or Participated in a Run
or Event to Raise Money
Comfort-level Talking to Others about
Charities Support
↓
↑
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
MAKE YOUR EVENTS BETTER – CAUSE
CANADA IS ‘THE TOP OF THE MOUNTAIN!’
• Data & KPIs
• Survey - personalization
• Social media
• Segmentation and Stewardship
• Multi-Channel Communication:
Phone and Online
2012 2011 2010
2%
8%
20%
70%
2%
8%
20%
70%
2%
8%
20%
70%
• 2012 - Top 2%= 69 fundraisers who are key to support this year. These
champions receive enhanced cultivation support. Personal fundraising
coach. Welcome call from Executive Director or Board Member.
• 2011 - Top 2%= 69 fundraisers you need to re-engage. Consider calling
them personally to thank them for past participation and find out what you
can do to get them back to the event.
• Further 8% in past 2 years = 553 fundraisers who also deserve some
special attention. Event Chairs to call/welcome back.
$164,126.38
$180,161.64
$199,886.59
$255,668.59
$142,015.07
$152,081.03
$164,570.16
$226,930.63
$88,181.56
$122,799.46
$138,098.54
$200,280.45
Game it:
– Animal Incentive Levels
• Use animal names and
encourage climbers to reach
these levels
• Interaction: Climbers get to
wear animal ears to the climb
based on their fundraising
– Continue to offer great
prizes ex. MEC Gift Card
– Include Wildlife Plush as
part of the prizes
Top Pandas - $5,000+
Polar Bears - $2,000
Tigers - $1,000
Sharks - $750
INNOVATIVE INCENTIVES
INTEGRATED CUSTOMER SERVICE
$722.18
$920.09
$-
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
Not Called Called
AverageRevenue($)
Action Taken
Yoga In Motion
Impact of Calling Participants
Avg. Revenue
Per Participant
Up 27.4%
HOW DO YOU TAKE A LOT
OF MONEY FROM MEN FOR
FUNDRAISING?
19
AN EVERST-LIKE END TO THE EVENT
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Total $ registration fees
Total $ donations
Total $ raised (registration & donations)
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
TRIBUTE MANIA
THE PAST, THE
PRESENT, THE FUTURE
GEN Y GEN X BOOMERS MATURES
55% 54% 58% 55%
45% 55% 35% 31%
21% 35% 47% 56%
36% 39% 38% 30%
29% 33% 40% 37%
11% 23% 36% 58%
22% 29% 37% 34%
22% 24% 29% 29%
24% 20% 25% 20%
25% 19% 11% 9%
15% 14% 12% 14%
5% 9% 15% 18%
7% 5% 4% 9%
4% 9% 4% 4%
5% 8% 4% 3%
12% 4% 2% -
6% 4% 3% 2%
1% 2% 3% 2%
Donated this way in last 2 years
56%
41%
41%
36%
35%
32%
32%
26%
22%
15%
13%
12%
6%
5%
5%
4%
4%
2%
Checkout Donation
Online Donation
Honor/Tribute
Purchase for Proceeds
Pledge at Event
Mailed Check/Credit…
Door to Door*
Monthly Debit
Street Canvassing*
Third Party Vendor
Email*
Phone
Radio/TV*
Online Ad*
Will/Planned Gift
Mobile/Text
Social Networking Site
Stocks, Bonds, Property
GIVING CHANNELS
Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
*New or changed attribute, no tracking data
↑
↑
↑
↓
↑
↓
↑
↑
↓
↑
↑
↓
24
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
26
HYPER-CHOICE
THE DEATH OF
UNRESTRICTED GIVING
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
24%
22%
49%
26%
18%
53%
23% 25%
46%
10%
40%
43%
Directed donation Unrestricted
donation
Either is fine
Directed Giving Preferences
Seeing the impact of a donation is more important than directing funds. Gen Y is
particularly motivated by seeing the impact of their donation.
Gen Y Gen X Boomers Matures
27%
55%
7% 5%
22%
44%
6%
1%
22%
34%
5%
0
14%
28%
7%
2%
Decide where funds goSee the impact of my donationThank you giftPublic recognition
Would Motivate Me a Great Deal
to Make a Larger Donation to
Charity
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
Engagement: Directed Giving
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
WORKPLACE – THE LAST
PLACE OF SHARED
PURPOSE IN THE REAL
WORLD?
59%
42%
53%
47%46%
54%
22%
78%
Have given in the
workplace
Have not given in
workplace
GEN Y GEN X BOOMERS MATURES
Workplace
fundraiser
20% 18% 15% 8%
Workplace
walk/run/challenge
16% 15% 4% 3%
Volunteered
through workplace
18% 18% 10% 3%
Made a donation
through payroll
deduction
15% 21% 23% 11%
Made a one-time
donation through
your workplace
16% 16% 12% 6%
Made a donation
where employer
matched the gift
11% 10% 11% 0%
Younger generations are more likely to support a charity through
their workplace; matures are the least likely to do so.
Workplace Giving
Gen Y Gen X Boomer Mature
(filtered among those employed or student)
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
SPOT THE NEXT GEN RE-
DEFINITIONS OF THE UNITED
WAY
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
Ego-
philanthropy/Hyp
er-Adenture
Giving
Feeling the
need to be
their own
fundraising
brand. Felling
young and
having fun
Tribute Mania
The need to
tell the world
about your
parents and
friends and
family
Digital
Natives
See-
Through
Giving, Cro
wdfunding,
and
Mobile
Slide 37
HOW PREPARED ARE YOU FOR EACH
NEXT GEN TYPE?
Hyper-
choice
The death of
unrestricted
giving
DIGITAL NATIVES
Social Media Use
Mobile Habits
87% Mobile primary phone
50% Mobile ONLY phone
73% Texters
GEN Y MEDIA HABITS
Online Habits
(% do regularly)
86% Email
80% Banking/pay bills
72% Research
59% Listen to/download music
58% Watch videos
55% Instant messaging
47% Shopping
32% Watch TV programming
65%
77%
33%
27%
21%
20%
99%
91%
59%
48%
41%
37%
Use regularly Use, not regularly
↑
↑
↑
↑
↑
↑
↑
↑
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
↑
↑
↑
GEN X MEDIA HABITS
Social Media Use
Mobile Habits
57% Mobile primary phone
18% Mobile ONLY phone
67% Texters
42%
56%
35%
21%
8%
95%
77%
60%
47%
25%
Use regularly Use, not regularly
Online Habits
(% do regularly)
93% Email
87% Banking/pay bills
81% Research
42% Instant messaging
42% Listen to/download music
12% Watch TV programming
↑
↑
↑
↑
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
↑
↑
↑
↑
↑
↑
ASK THEM!
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
First Global brainstorming
using Greenpeace Supporters
5,256 Ideas
Ideas from Supporters
“Whole crew with
ONI masks, and
figures of
japanese ogres
reproduced with
laser in a giant
scale. It means
that images
appear and
disapear at
different times
and places”
Ogres
Ideas from Supporters
Whales Carnival
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
4,800 personal
pages in over
20 countries…
THE NEXT GENERATION OF
WELCOME SERIES AND
STEWARDSHIP
32%
25%
25%
17%
13%
4%
2%
Receive emails
Get information in the mail
Visit website
Follow on social media
Use their labels, cards, etc.
Receive texts/SMS
Use mobile app
OUTREACH CHANNELS
GEN Y GEN X BOOMERS MATURES
30% 33% 31% 35%
17% 24% 26% 35%
25% 33% 23% 19%
28% 25% 12% 5%
4% 14% 15% 19%
6% 3% 2% 5%
3% 3% 0% 1%
Currently Involved in this Way
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
A NEXT GEN BASIC: E-WELCOME
SERIES
Volunteers & Event Attendees
Donors
Day 1 Day 7 Day 21
Day 1 Day 7 Day 21
Day 1 Day 28Day 14
Constituent status at point of
inception on the file:
Donation thank
you, impact.
Additional info at
onariospca.ca
Success story
(conditionalized
based on fund)
Monthly giving
(determinate by gift level – exclude high
dollar for personal follow up)
Thank you –
confirmation.
success story
Ask?
Tell-a-friend
Registration
confirmation
Adoption Thanks
Success story
Pet Tips
Donation appeal
– single giftProspects (non-donor online
Registrants/Adopters)
Next Gen: Personalized, Conditional Welcome and
Conversion Series
WHO KNEW HORMONES
WERE SO IMPORTANT?!
GEN Y GEN X BOOMERS MATURES
55% 54% 58% 55%
45% 55% 35% 31%
21% 35% 47% 56%
36% 39% 38% 30%
29% 33% 40% 37%
11% 23% 36% 58%
22% 29% 37% 34%
22% 24% 29% 29%
24% 20% 25% 20%
25% 19% 11% 9%
15% 14% 12% 14%
5% 9% 15% 18%
7% 5% 4% 9%
4% 9% 4% 4%
5% 8% 4% 3%
12% 4% 2% -
6% 4% 3% 2%
1% 2% 3% 2%
56%
41%
41%
36%
35%
32%
32%
26%
22%
15%
13%
12%
6%
5%
5%
4%
4%
2%
Checkout Donation
Online Donation
Honor/Tribute
Purchase for Proceeds
Pledge at Event
Mailed Check/Credit…
Door to Door*
Monthly Debit
Street Canvassing*
Third Party Vendor
Email*
Phone
Radio/TV*
Online Ad*
Will/Planned Gift
Mobile/Text
Social Networking Site
Stocks, Bonds, Property
Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
TOTAL GEN Y GEN X BOOMERS MATURES
Visiting their website 32% 44% 39% 28% 18%
Receiving emails and/or e-
newsletters
28% 34% 29% 26% 26%
Attending face-to-face events 27% 32% 32% 21% 27%
Getting information in the mail 23% 21% 21% 25% 24%
Follow on social networking site 13% 29% 19% 5% 2%
Using their mobile app 3% 5% 5% 2% 0%
Receiving text messages 3% 4% 2% 1% 4%
Important Ways to Stay In Touch
(very+ somewhat important)
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends
58
OWNING SOMETHING FUN
National Cupcake Day
CUPCAKE DAY
• Situation: Cupcake Day was celebrated
across Canada on February 25th 2013.
• Strategy:
– The marketing was also conducted across channels
including Facebook, Twitter, print materials, email
promotions, online media buy and postcards to
promote the event as well as local on ground
promotions done by the local SPCA’s and Humane
Societies.
• Results:
– Campaign raised more $195,000 (combined online and
offline) Nationally trending on Twitter on February 25th
– 10,000 Facebook Likes in 2 months, facilitated by
Cupcake competition on Facebook. Over 324,000
reached on Facebook.
– Relied on real world and virtual fundraising
– Was attractive to Gen Y and Gen X women
AND THEN THERE IS GEN Z…
• 3 of the top 10
fundraisers for an
organization that
raises over $90
million a year are
under 15
• Do you have an
integrated plan for
supporters under 15?
CONCLUSION
WE ARE GOOD AT SEEING
PATTERNS
THE TRENDS POINTS TO A MORE
DIGITAL AND INTEGRATED
FUNDRAISING FUTURE
ARE YOU READY?
HOW CAN WE HELP?
At the end of the session, we’ll ask you to go online and fill out
our integration survey. We’ll select 1 WINNER to receive
complimentary 1-hour hjc/hma/Blackbaud digital and
integrated fundraising consulting session
http://www.surveymonkey.com/s/HBBRTHG
Take our survey at the end of
the session!

More Related Content

What's hot

AFP Social Media and Fundraising
AFP Social Media and FundraisingAFP Social Media and Fundraising
AFP Social Media and Fundraising
Georgette Dumont
 
Diversity in giving examining the changing landscape of philanthropy pre 10 2...
Diversity in giving examining the changing landscape of philanthropy pre 10 2...Diversity in giving examining the changing landscape of philanthropy pre 10 2...
Diversity in giving examining the changing landscape of philanthropy pre 10 2...
dennis mccarthy
 
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...
optimus
 
British Columbia 2009 - 5 Pillars Of Internet Fundraising Slides
British Columbia 2009 - 5 Pillars Of Internet Fundraising SlidesBritish Columbia 2009 - 5 Pillars Of Internet Fundraising Slides
British Columbia 2009 - 5 Pillars Of Internet Fundraising Slides
CanadaHelps / MyCharityConnects
 
Une approche à 360° pour comprendre comment la stratégie online
Une approche à 360° pour comprendre comment la stratégie onlineUne approche à 360° pour comprendre comment la stratégie online
Une approche à 360° pour comprendre comment la stratégie online
optimus
 
Internet fr summit_march2014
Internet fr summit_march2014Internet fr summit_march2014
Internet fr summit_march2014
Ashley Donald
 
15055_GSG_ForgottenMan_D5_02
15055_GSG_ForgottenMan_D5_0215055_GSG_ForgottenMan_D5_02
15055_GSG_ForgottenMan_D5_02
Brittany Hill
 
Cool Stuff happening in Digital
Cool Stuff happening in DigitalCool Stuff happening in Digital
Cool Stuff happening in Digital
Shanelle Clapham Digital Fundraising
 
Everything you need to know about Give to the Max Day 2012
Everything you need to know about Give to the Max Day 2012Everything you need to know about Give to the Max Day 2012
Everything you need to know about Give to the Max Day 2012
Jeff Achen
 
Next Generation of Fundraising Today and Tomorrow
Next Generation of Fundraising Today and TomorrowNext Generation of Fundraising Today and Tomorrow
Next Generation of Fundraising Today and Tomorrow
hjc
 
Summit 2010 next_gen_final
Summit 2010 next_gen_finalSummit 2010 next_gen_final
Summit 2010 next_gen_final
hjc
 
Words That Work II: The Phrases That Encourage Planned Giving
Words That Work II: The Phrases That Encourage Planned Giving Words That Work II: The Phrases That Encourage Planned Giving
Words That Work II: The Phrases That Encourage Planned Giving
MarketSmart
 
Nextgenwhitepaper
NextgenwhitepaperNextgenwhitepaper
Nextgenwhitepaper
Margaret Palmiter
 
Finalfinal blackbaud and hjc session may 31 2012 mwj
Finalfinal blackbaud and hjc session may 31 2012 mwjFinalfinal blackbaud and hjc session may 31 2012 mwj
Finalfinal blackbaud and hjc session may 31 2012 mwj
hjc
 
Habitat for Humanity and Give to the Max Day 2012
Habitat for Humanity and Give to the Max Day 2012Habitat for Humanity and Give to the Max Day 2012
Habitat for Humanity and Give to the Max Day 2012
Jeff Achen
 
Alliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to FundraiseAlliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to Fundraise
Sparkrock
 
Next Gen and Diversity in Giving presentation at Public Affairs Conference
Next Gen and Diversity in Giving presentation at Public Affairs ConferenceNext Gen and Diversity in Giving presentation at Public Affairs Conference
Next Gen and Diversity in Giving presentation at Public Affairs Conference
dennis mccarthy
 
Kickoff 2014 with a strategic online program
Kickoff 2014 with a strategic online programKickoff 2014 with a strategic online program
Kickoff 2014 with a strategic online program
erinusc
 
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New AgainBarrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
CanadaHelps / MyCharityConnects
 
Internet Strategies for Nonprofits
Internet Strategies for NonprofitsInternet Strategies for Nonprofits
Internet Strategies for Nonprofits
jjacques99
 

What's hot (20)

AFP Social Media and Fundraising
AFP Social Media and FundraisingAFP Social Media and Fundraising
AFP Social Media and Fundraising
 
Diversity in giving examining the changing landscape of philanthropy pre 10 2...
Diversity in giving examining the changing landscape of philanthropy pre 10 2...Diversity in giving examining the changing landscape of philanthropy pre 10 2...
Diversity in giving examining the changing landscape of philanthropy pre 10 2...
 
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...
 
British Columbia 2009 - 5 Pillars Of Internet Fundraising Slides
British Columbia 2009 - 5 Pillars Of Internet Fundraising SlidesBritish Columbia 2009 - 5 Pillars Of Internet Fundraising Slides
British Columbia 2009 - 5 Pillars Of Internet Fundraising Slides
 
Une approche à 360° pour comprendre comment la stratégie online
Une approche à 360° pour comprendre comment la stratégie onlineUne approche à 360° pour comprendre comment la stratégie online
Une approche à 360° pour comprendre comment la stratégie online
 
Internet fr summit_march2014
Internet fr summit_march2014Internet fr summit_march2014
Internet fr summit_march2014
 
15055_GSG_ForgottenMan_D5_02
15055_GSG_ForgottenMan_D5_0215055_GSG_ForgottenMan_D5_02
15055_GSG_ForgottenMan_D5_02
 
Cool Stuff happening in Digital
Cool Stuff happening in DigitalCool Stuff happening in Digital
Cool Stuff happening in Digital
 
Everything you need to know about Give to the Max Day 2012
Everything you need to know about Give to the Max Day 2012Everything you need to know about Give to the Max Day 2012
Everything you need to know about Give to the Max Day 2012
 
Next Generation of Fundraising Today and Tomorrow
Next Generation of Fundraising Today and TomorrowNext Generation of Fundraising Today and Tomorrow
Next Generation of Fundraising Today and Tomorrow
 
Summit 2010 next_gen_final
Summit 2010 next_gen_finalSummit 2010 next_gen_final
Summit 2010 next_gen_final
 
Words That Work II: The Phrases That Encourage Planned Giving
Words That Work II: The Phrases That Encourage Planned Giving Words That Work II: The Phrases That Encourage Planned Giving
Words That Work II: The Phrases That Encourage Planned Giving
 
Nextgenwhitepaper
NextgenwhitepaperNextgenwhitepaper
Nextgenwhitepaper
 
Finalfinal blackbaud and hjc session may 31 2012 mwj
Finalfinal blackbaud and hjc session may 31 2012 mwjFinalfinal blackbaud and hjc session may 31 2012 mwj
Finalfinal blackbaud and hjc session may 31 2012 mwj
 
Habitat for Humanity and Give to the Max Day 2012
Habitat for Humanity and Give to the Max Day 2012Habitat for Humanity and Give to the Max Day 2012
Habitat for Humanity and Give to the Max Day 2012
 
Alliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to FundraiseAlliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to Fundraise
 
Next Gen and Diversity in Giving presentation at Public Affairs Conference
Next Gen and Diversity in Giving presentation at Public Affairs ConferenceNext Gen and Diversity in Giving presentation at Public Affairs Conference
Next Gen and Diversity in Giving presentation at Public Affairs Conference
 
Kickoff 2014 with a strategic online program
Kickoff 2014 with a strategic online programKickoff 2014 with a strategic online program
Kickoff 2014 with a strategic online program
 
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New AgainBarrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
 
Internet Strategies for Nonprofits
Internet Strategies for NonprofitsInternet Strategies for Nonprofits
Internet Strategies for Nonprofits
 

Similar to Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends

The Next Generation of Canadian Giving AFP Manitoba
The Next Generation of Canadian Giving AFP ManitobaThe Next Generation of Canadian Giving AFP Manitoba
The Next Generation of Canadian Giving AFP Manitoba
hjc
 
Next gen giving ywca deck final
Next gen giving ywca deck finalNext gen giving ywca deck final
Next gen giving ywca deck final
dennis mccarthy
 
Next gen giving ywca deck final
Next gen giving ywca deck finalNext gen giving ywca deck final
Next gen giving ywca deck final
dennis mccarthy
 
Next Generation of American Giving -- AFP 2014 conference
Next Generation of American Giving -- AFP 2014 conferenceNext Generation of American Giving -- AFP 2014 conference
Next Generation of American Giving -- AFP 2014 conference
dennis mccarthy
 
6 Simple Breakthrough Ideas for your next Pledge Event
6 Simple Breakthrough Ideas for your next Pledge Event6 Simple Breakthrough Ideas for your next Pledge Event
6 Simple Breakthrough Ideas for your next Pledge Event
Paul Onge
 
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...
Kevin Bekker, MBA
 
2013 Next Gen Giving Study
2013 Next Gen Giving Study2013 Next Gen Giving Study
2013 Next Gen Giving Study
Blackbaud
 
Good 2 Great: 10 tips for improving your online fundraising results
Good 2 Great: 10 tips for improving your online fundraising resultsGood 2 Great: 10 tips for improving your online fundraising results
Good 2 Great: 10 tips for improving your online fundraising results
Danielle Johnson Vermenton, CFRE
 
Annual Giving in a Millennial World jg
Annual Giving in a Millennial World jgAnnual Giving in a Millennial World jg
Annual Giving in a Millennial World jg
JosetG
 
Social Media Innovation in Friends Asking Friends
Social Media Innovation in Friends Asking FriendsSocial Media Innovation in Friends Asking Friends
Social Media Innovation in Friends Asking Friends
Blackbaud
 
Show Me the Money: Reaching Donors Across Generations
Show Me the Money: Reaching Donors Across GenerationsShow Me the Money: Reaching Donors Across Generations
Show Me the Money: Reaching Donors Across Generations
Rad Campaign and Women Who Tech
 
Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)
Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)
Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)
hjc
 
State of the regular donation 2015
State of the regular donation 2015State of the regular donation 2015
State of the regular donation 2015
Fiona McPhee
 
The Future of Online Giving - Are You Awake?
The Future of Online Giving - Are You Awake?The Future of Online Giving - Are You Awake?
The Future of Online Giving - Are You Awake?
Blackbaud
 
Show Me The Money: Reaching Donors Across Generations
Show Me The Money: Reaching Donors Across GenerationsShow Me The Money: Reaching Donors Across Generations
Show Me The Money: Reaching Donors Across Generations
Rad Campaign and Women Who Tech
 
Taking Your Cause Mobile
Taking Your Cause MobileTaking Your Cause Mobile
Taking Your Cause Mobile
Net at Work
 
test
testtest
Nonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Nonprofit Supply Co. Major Gifts and Engagement Fundraising WebinarNonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Nonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Shift Agency (formerly Shift Charity)
 
Nonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Nonprofit Supply Co. Major Gifts and Engagement Fundraising WebinarNonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Nonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Brady Josephson
 
The Next Generation of Giving - Azadi version
The Next Generation of Giving - Azadi versionThe Next Generation of Giving - Azadi version
The Next Generation of Giving - Azadi version
Azadi Sheridan
 

Similar to Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends (20)

The Next Generation of Canadian Giving AFP Manitoba
The Next Generation of Canadian Giving AFP ManitobaThe Next Generation of Canadian Giving AFP Manitoba
The Next Generation of Canadian Giving AFP Manitoba
 
Next gen giving ywca deck final
Next gen giving ywca deck finalNext gen giving ywca deck final
Next gen giving ywca deck final
 
Next gen giving ywca deck final
Next gen giving ywca deck finalNext gen giving ywca deck final
Next gen giving ywca deck final
 
Next Generation of American Giving -- AFP 2014 conference
Next Generation of American Giving -- AFP 2014 conferenceNext Generation of American Giving -- AFP 2014 conference
Next Generation of American Giving -- AFP 2014 conference
 
6 Simple Breakthrough Ideas for your next Pledge Event
6 Simple Breakthrough Ideas for your next Pledge Event6 Simple Breakthrough Ideas for your next Pledge Event
6 Simple Breakthrough Ideas for your next Pledge Event
 
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...
 
2013 Next Gen Giving Study
2013 Next Gen Giving Study2013 Next Gen Giving Study
2013 Next Gen Giving Study
 
Good 2 Great: 10 tips for improving your online fundraising results
Good 2 Great: 10 tips for improving your online fundraising resultsGood 2 Great: 10 tips for improving your online fundraising results
Good 2 Great: 10 tips for improving your online fundraising results
 
Annual Giving in a Millennial World jg
Annual Giving in a Millennial World jgAnnual Giving in a Millennial World jg
Annual Giving in a Millennial World jg
 
Social Media Innovation in Friends Asking Friends
Social Media Innovation in Friends Asking FriendsSocial Media Innovation in Friends Asking Friends
Social Media Innovation in Friends Asking Friends
 
Show Me the Money: Reaching Donors Across Generations
Show Me the Money: Reaching Donors Across GenerationsShow Me the Money: Reaching Donors Across Generations
Show Me the Money: Reaching Donors Across Generations
 
Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)
Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)
Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)
 
State of the regular donation 2015
State of the regular donation 2015State of the regular donation 2015
State of the regular donation 2015
 
The Future of Online Giving - Are You Awake?
The Future of Online Giving - Are You Awake?The Future of Online Giving - Are You Awake?
The Future of Online Giving - Are You Awake?
 
Show Me The Money: Reaching Donors Across Generations
Show Me The Money: Reaching Donors Across GenerationsShow Me The Money: Reaching Donors Across Generations
Show Me The Money: Reaching Donors Across Generations
 
Taking Your Cause Mobile
Taking Your Cause MobileTaking Your Cause Mobile
Taking Your Cause Mobile
 
test
testtest
test
 
Nonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Nonprofit Supply Co. Major Gifts and Engagement Fundraising WebinarNonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Nonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
 
Nonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Nonprofit Supply Co. Major Gifts and Engagement Fundraising WebinarNonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
Nonprofit Supply Co. Major Gifts and Engagement Fundraising Webinar
 
The Next Generation of Giving - Azadi version
The Next Generation of Giving - Azadi versionThe Next Generation of Giving - Azadi version
The Next Generation of Giving - Azadi version
 

More from hjc

Holiday Planning in June?!
Holiday Planning in June?!Holiday Planning in June?!
Holiday Planning in June?!
hjc
 
Journey Mapping: The Moment that Matters
Journey Mapping: The Moment that MattersJourney Mapping: The Moment that Matters
Journey Mapping: The Moment that Matters
hjc
 
How to start and leverage your Giving Day
How to start and leverage your Giving DayHow to start and leverage your Giving Day
How to start and leverage your Giving Day
hjc
 
Giving Days & the Great Canadian Fundraising Landscape
Giving Days & the Great Canadian Fundraising Landscape Giving Days & the Great Canadian Fundraising Landscape
Giving Days & the Great Canadian Fundraising Landscape
hjc
 
Donor Journey Mapping at npConnect
Donor Journey Mapping at npConnectDonor Journey Mapping at npConnect
Donor Journey Mapping at npConnect
hjc
 
Conquering Code with hjc
Conquering Code with hjcConquering Code with hjc
Conquering Code with hjc
hjc
 
Integrated Best Practice: The Donor Journey
Integrated Best Practice: The Donor JourneyIntegrated Best Practice: The Donor Journey
Integrated Best Practice: The Donor Journey
hjc
 
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...
hjc
 
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...
hjc
 
Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...
Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...
Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...
hjc
 
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
hjc
 
Best Practices in P2P Fundraising
Best Practices in P2P Fundraising Best Practices in P2P Fundraising
Best Practices in P2P Fundraising
hjc
 
Crowdfunding
Crowdfunding Crowdfunding
Crowdfunding
hjc
 
Holiday Planning HJC Style
Holiday Planning HJC StyleHoliday Planning HJC Style
Holiday Planning HJC Style
hjc
 
Unlock the true potential of your event participants
Unlock the true potential of your event participantsUnlock the true potential of your event participants
Unlock the true potential of your event participants
hjc
 
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...
hjc
 
List Growth in the Shadow of CASL
List Growth in the Shadow of CASL List Growth in the Shadow of CASL
List Growth in the Shadow of CASL
hjc
 
How the young will inherit the fundraising world elise slides
How the young will inherit the fundraising world   elise slidesHow the young will inherit the fundraising world   elise slides
How the young will inherit the fundraising world elise slides
hjc
 
CASL Presentation FAQ
CASL Presentation FAQCASL Presentation FAQ
CASL Presentation FAQ
hjc
 
A Critical Conversation after the launch of the new Blackbaud Index Canada
A Critical Conversation after the launch of the new Blackbaud Index CanadaA Critical Conversation after the launch of the new Blackbaud Index Canada
A Critical Conversation after the launch of the new Blackbaud Index Canada
hjc
 

More from hjc (20)

Holiday Planning in June?!
Holiday Planning in June?!Holiday Planning in June?!
Holiday Planning in June?!
 
Journey Mapping: The Moment that Matters
Journey Mapping: The Moment that MattersJourney Mapping: The Moment that Matters
Journey Mapping: The Moment that Matters
 
How to start and leverage your Giving Day
How to start and leverage your Giving DayHow to start and leverage your Giving Day
How to start and leverage your Giving Day
 
Giving Days & the Great Canadian Fundraising Landscape
Giving Days & the Great Canadian Fundraising Landscape Giving Days & the Great Canadian Fundraising Landscape
Giving Days & the Great Canadian Fundraising Landscape
 
Donor Journey Mapping at npConnect
Donor Journey Mapping at npConnectDonor Journey Mapping at npConnect
Donor Journey Mapping at npConnect
 
Conquering Code with hjc
Conquering Code with hjcConquering Code with hjc
Conquering Code with hjc
 
Integrated Best Practice: The Donor Journey
Integrated Best Practice: The Donor JourneyIntegrated Best Practice: The Donor Journey
Integrated Best Practice: The Donor Journey
 
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...
 
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...
 
Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...
Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...
Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...
 
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
 
Best Practices in P2P Fundraising
Best Practices in P2P Fundraising Best Practices in P2P Fundraising
Best Practices in P2P Fundraising
 
Crowdfunding
Crowdfunding Crowdfunding
Crowdfunding
 
Holiday Planning HJC Style
Holiday Planning HJC StyleHoliday Planning HJC Style
Holiday Planning HJC Style
 
Unlock the true potential of your event participants
Unlock the true potential of your event participantsUnlock the true potential of your event participants
Unlock the true potential of your event participants
 
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...
 
List Growth in the Shadow of CASL
List Growth in the Shadow of CASL List Growth in the Shadow of CASL
List Growth in the Shadow of CASL
 
How the young will inherit the fundraising world elise slides
How the young will inherit the fundraising world   elise slidesHow the young will inherit the fundraising world   elise slides
How the young will inherit the fundraising world elise slides
 
CASL Presentation FAQ
CASL Presentation FAQCASL Presentation FAQ
CASL Presentation FAQ
 
A Critical Conversation after the launch of the new Blackbaud Index Canada
A Critical Conversation after the launch of the new Blackbaud Index CanadaA Critical Conversation after the launch of the new Blackbaud Index Canada
A Critical Conversation after the launch of the new Blackbaud Index Canada
 

Recently uploaded

WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Accounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
Accounts.pdfjsjshwnsksowowkwmwmsmmsmskskAccounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
Accounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
gautamprateek97
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
imranmalik114455
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
Divyanshu56740
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
my Pandit
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
projectseasy
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
grizzyhuncho
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
44annissa
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
mcynthus
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
himanshubclubofgsv
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
Hector Del Castillo, CPM, CPMM
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
Rupasingh82
 
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and TemplatesData Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Aurelien Domont, MBA
 
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
kevinkariuki227
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
rihabkorbi24
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 

Recently uploaded (20)

WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Accounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
Accounts.pdfjsjshwnsksowowkwmwmsmmsmskskAccounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
Accounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
 
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and TemplatesData Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and Templates
 
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 

Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fundraising Trends

  • 5. Ego- philanthropy/Hyp er-Adenture Giving Feeling the need to be their own fundraising brand. Felling young and having fun Tribute Mania The need to tell the world about your parents and friends and family Digital Natives See- Through Giving, Cro wdfunding, and Mobile Slide 5 The Next Gen Donor Types Hyper- choice The death of unrestricted giving
  • 7. • Boomers have decided that giving must be fun • And it must be done on their terms • Gone is the idea of the unconditional gift of their parents • Their giving shows their own brand BOOMERS
  • 8. • How boomers act – compared to civics and how this makes sense for online social network fundraising…
  • 9. HYPER-ADVENTURE GIVING FEELING YOUNG AND HAVING FUN WHILE GIVING
  • 11. There is still a lot of space for charities…
  • 13. Never 13% 1-2 times 64% 3+ times 20% DK 3% 45% 7% 41% 45% 3% 48% 29% 7% 61% 21% 4% 71% Once or twice 3+ times Never Gen Y Gen X Boomers Matures • Half of Gen Y and X have fundraised on behalf of a charity; fewer Boomers and Matures have • 8-in-10 have supported someone else raising money for a charity • Gen Y and X are more comfortable talking about their charitable activities Reason for Support Total Y X B M The individual 24% 21% 21% 22% 35% The Charity 6% 11% 3% 5% 9% Both 65% 60% 71% 70% 53% Gen Y 58% very comfortable (18% doing so now) Gen X 60% very comfortable (17% doing so now) Boomer 48% very comfortable (13% doing so now) Mature 46% very comfortable (13% doing so now) ENGAGEMENT: PEER-TO-PEER FUNDRAISING Supported Someone Else Raising Money on Behalf of a Charity Have Fundraised on Behalf of an Organization or Participated in a Run or Event to Raise Money Comfort-level Talking to Others about Charities Support ↓ ↑ *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
  • 14. MAKE YOUR EVENTS BETTER – CAUSE CANADA IS ‘THE TOP OF THE MOUNTAIN!’ • Data & KPIs • Survey - personalization • Social media • Segmentation and Stewardship • Multi-Channel Communication: Phone and Online
  • 15. 2012 2011 2010 2% 8% 20% 70% 2% 8% 20% 70% 2% 8% 20% 70% • 2012 - Top 2%= 69 fundraisers who are key to support this year. These champions receive enhanced cultivation support. Personal fundraising coach. Welcome call from Executive Director or Board Member. • 2011 - Top 2%= 69 fundraisers you need to re-engage. Consider calling them personally to thank them for past participation and find out what you can do to get them back to the event. • Further 8% in past 2 years = 553 fundraisers who also deserve some special attention. Event Chairs to call/welcome back. $164,126.38 $180,161.64 $199,886.59 $255,668.59 $142,015.07 $152,081.03 $164,570.16 $226,930.63 $88,181.56 $122,799.46 $138,098.54 $200,280.45
  • 16. Game it: – Animal Incentive Levels • Use animal names and encourage climbers to reach these levels • Interaction: Climbers get to wear animal ears to the climb based on their fundraising – Continue to offer great prizes ex. MEC Gift Card – Include Wildlife Plush as part of the prizes Top Pandas - $5,000+ Polar Bears - $2,000 Tigers - $1,000 Sharks - $750 INNOVATIVE INCENTIVES
  • 17. INTEGRATED CUSTOMER SERVICE $722.18 $920.09 $- $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 Not Called Called AverageRevenue($) Action Taken Yoga In Motion Impact of Calling Participants Avg. Revenue Per Participant Up 27.4%
  • 18. HOW DO YOU TAKE A LOT OF MONEY FROM MEN FOR FUNDRAISING?
  • 19. 19
  • 20. AN EVERST-LIKE END TO THE EVENT 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Total $ registration fees Total $ donations Total $ raised (registration & donations)
  • 22. TRIBUTE MANIA THE PAST, THE PRESENT, THE FUTURE
  • 23. GEN Y GEN X BOOMERS MATURES 55% 54% 58% 55% 45% 55% 35% 31% 21% 35% 47% 56% 36% 39% 38% 30% 29% 33% 40% 37% 11% 23% 36% 58% 22% 29% 37% 34% 22% 24% 29% 29% 24% 20% 25% 20% 25% 19% 11% 9% 15% 14% 12% 14% 5% 9% 15% 18% 7% 5% 4% 9% 4% 9% 4% 4% 5% 8% 4% 3% 12% 4% 2% - 6% 4% 3% 2% 1% 2% 3% 2% Donated this way in last 2 years 56% 41% 41% 36% 35% 32% 32% 26% 22% 15% 13% 12% 6% 5% 5% 4% 4% 2% Checkout Donation Online Donation Honor/Tribute Purchase for Proceeds Pledge at Event Mailed Check/Credit… Door to Door* Monthly Debit Street Canvassing* Third Party Vendor Email* Phone Radio/TV* Online Ad* Will/Planned Gift Mobile/Text Social Networking Site Stocks, Bonds, Property GIVING CHANNELS Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013. *New or changed attribute, no tracking data ↑ ↑ ↑ ↓ ↑ ↓ ↑ ↑ ↓ ↑ ↑ ↓
  • 24. 24
  • 26. 26
  • 31. 24% 22% 49% 26% 18% 53% 23% 25% 46% 10% 40% 43% Directed donation Unrestricted donation Either is fine Directed Giving Preferences Seeing the impact of a donation is more important than directing funds. Gen Y is particularly motivated by seeing the impact of their donation. Gen Y Gen X Boomers Matures 27% 55% 7% 5% 22% 44% 6% 1% 22% 34% 5% 0 14% 28% 7% 2% Decide where funds goSee the impact of my donationThank you giftPublic recognition Would Motivate Me a Great Deal to Make a Larger Donation to Charity *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013. Engagement: Directed Giving
  • 33. WORKPLACE – THE LAST PLACE OF SHARED PURPOSE IN THE REAL WORLD?
  • 34. 59% 42% 53% 47%46% 54% 22% 78% Have given in the workplace Have not given in workplace GEN Y GEN X BOOMERS MATURES Workplace fundraiser 20% 18% 15% 8% Workplace walk/run/challenge 16% 15% 4% 3% Volunteered through workplace 18% 18% 10% 3% Made a donation through payroll deduction 15% 21% 23% 11% Made a one-time donation through your workplace 16% 16% 12% 6% Made a donation where employer matched the gift 11% 10% 11% 0% Younger generations are more likely to support a charity through their workplace; matures are the least likely to do so. Workplace Giving Gen Y Gen X Boomer Mature (filtered among those employed or student) *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
  • 35. SPOT THE NEXT GEN RE- DEFINITIONS OF THE UNITED WAY
  • 37. Ego- philanthropy/Hyp er-Adenture Giving Feeling the need to be their own fundraising brand. Felling young and having fun Tribute Mania The need to tell the world about your parents and friends and family Digital Natives See- Through Giving, Cro wdfunding, and Mobile Slide 37 HOW PREPARED ARE YOU FOR EACH NEXT GEN TYPE? Hyper- choice The death of unrestricted giving
  • 39. Social Media Use Mobile Habits 87% Mobile primary phone 50% Mobile ONLY phone 73% Texters GEN Y MEDIA HABITS Online Habits (% do regularly) 86% Email 80% Banking/pay bills 72% Research 59% Listen to/download music 58% Watch videos 55% Instant messaging 47% Shopping 32% Watch TV programming 65% 77% 33% 27% 21% 20% 99% 91% 59% 48% 41% 37% Use regularly Use, not regularly ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013. ↑ ↑ ↑
  • 40. GEN X MEDIA HABITS Social Media Use Mobile Habits 57% Mobile primary phone 18% Mobile ONLY phone 67% Texters 42% 56% 35% 21% 8% 95% 77% 60% 47% 25% Use regularly Use, not regularly Online Habits (% do regularly) 93% Email 87% Banking/pay bills 81% Research 42% Instant messaging 42% Listen to/download music 12% Watch TV programming ↑ ↑ ↑ ↑ *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013. ↑ ↑ ↑ ↑ ↑ ↑
  • 43. First Global brainstorming using Greenpeace Supporters 5,256 Ideas
  • 44. Ideas from Supporters “Whole crew with ONI masks, and figures of japanese ogres reproduced with laser in a giant scale. It means that images appear and disapear at different times and places” Ogres
  • 47. 4,800 personal pages in over 20 countries…
  • 48. THE NEXT GENERATION OF WELCOME SERIES AND STEWARDSHIP
  • 49. 32% 25% 25% 17% 13% 4% 2% Receive emails Get information in the mail Visit website Follow on social media Use their labels, cards, etc. Receive texts/SMS Use mobile app OUTREACH CHANNELS GEN Y GEN X BOOMERS MATURES 30% 33% 31% 35% 17% 24% 26% 35% 25% 33% 23% 19% 28% 25% 12% 5% 4% 14% 15% 19% 6% 3% 2% 5% 3% 3% 0% 1% Currently Involved in this Way *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
  • 50. A NEXT GEN BASIC: E-WELCOME SERIES
  • 51. Volunteers & Event Attendees Donors Day 1 Day 7 Day 21 Day 1 Day 7 Day 21 Day 1 Day 28Day 14 Constituent status at point of inception on the file: Donation thank you, impact. Additional info at onariospca.ca Success story (conditionalized based on fund) Monthly giving (determinate by gift level – exclude high dollar for personal follow up) Thank you – confirmation. success story Ask? Tell-a-friend Registration confirmation Adoption Thanks Success story Pet Tips Donation appeal – single giftProspects (non-donor online Registrants/Adopters) Next Gen: Personalized, Conditional Welcome and Conversion Series
  • 52. WHO KNEW HORMONES WERE SO IMPORTANT?!
  • 53. GEN Y GEN X BOOMERS MATURES 55% 54% 58% 55% 45% 55% 35% 31% 21% 35% 47% 56% 36% 39% 38% 30% 29% 33% 40% 37% 11% 23% 36% 58% 22% 29% 37% 34% 22% 24% 29% 29% 24% 20% 25% 20% 25% 19% 11% 9% 15% 14% 12% 14% 5% 9% 15% 18% 7% 5% 4% 9% 4% 9% 4% 4% 5% 8% 4% 3% 12% 4% 2% - 6% 4% 3% 2% 1% 2% 3% 2% 56% 41% 41% 36% 35% 32% 32% 26% 22% 15% 13% 12% 6% 5% 5% 4% 4% 2% Checkout Donation Online Donation Honor/Tribute Purchase for Proceeds Pledge at Event Mailed Check/Credit… Door to Door* Monthly Debit Street Canvassing* Third Party Vendor Email* Phone Radio/TV* Online Ad* Will/Planned Gift Mobile/Text Social Networking Site Stocks, Bonds, Property Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
  • 54. TOTAL GEN Y GEN X BOOMERS MATURES Visiting their website 32% 44% 39% 28% 18% Receiving emails and/or e- newsletters 28% 34% 29% 26% 26% Attending face-to-face events 27% 32% 32% 21% 27% Getting information in the mail 23% 21% 21% 25% 24% Follow on social networking site 13% 29% 19% 5% 2% Using their mobile app 3% 5% 5% 2% 0% Receiving text messages 3% 4% 2% 1% 4% Important Ways to Stay In Touch (very+ somewhat important) *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
  • 59. CUPCAKE DAY • Situation: Cupcake Day was celebrated across Canada on February 25th 2013. • Strategy: – The marketing was also conducted across channels including Facebook, Twitter, print materials, email promotions, online media buy and postcards to promote the event as well as local on ground promotions done by the local SPCA’s and Humane Societies.
  • 60. • Results: – Campaign raised more $195,000 (combined online and offline) Nationally trending on Twitter on February 25th – 10,000 Facebook Likes in 2 months, facilitated by Cupcake competition on Facebook. Over 324,000 reached on Facebook. – Relied on real world and virtual fundraising – Was attractive to Gen Y and Gen X women
  • 61. AND THEN THERE IS GEN Z… • 3 of the top 10 fundraisers for an organization that raises over $90 million a year are under 15 • Do you have an integrated plan for supporters under 15?
  • 62. CONCLUSION WE ARE GOOD AT SEEING PATTERNS THE TRENDS POINTS TO A MORE DIGITAL AND INTEGRATED FUNDRAISING FUTURE ARE YOU READY? HOW CAN WE HELP?
  • 63. At the end of the session, we’ll ask you to go online and fill out our integration survey. We’ll select 1 WINNER to receive complimentary 1-hour hjc/hma/Blackbaud digital and integrated fundraising consulting session http://www.surveymonkey.com/s/HBBRTHG Take our survey at the end of the session!

Editor's Notes

  1. Dennis
  2. M
  3. M
  4. M
  5. M
  6. They want to see themselves. Be sure to show images that relate to your demographic.
  7. Mike
  8. Mike
  9. Mike
  10. Mike
  11. Mike
  12. Q32: In the last twelve months, how often (if at all) have you supported someone you know who was raising money on behalf of an organization via participation in a run, walk, race, contest, party, or some other event? Select one.Q33: When you make a financial donation to a person you know who is fundraising on behalf of a charity/group, is it more about supporting the individual, or supporting the organization? Please select one.Q34: In the past twelve months, how many times (if at all) have you fundraised on behalf of an organization via participation in a run, walk, race, contest, party, or some other event? Please select one.Q35: Which of the following best describes how comfortable you are sharing information with others about the charities you support? Please select one.
  13. Phone the top 2% participants and the top 8% participants.
  14. Building a connection to the animals/habitats saved. You mentioned that people want to win the stuffies, so good to include this!MJ
  15. M
  16. Mike
  17. Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply.
  18. Mike
  19. Mike
  20. Q27: When donating to a charity, which of the following do you prefer to do?Q28: How much impact would each of the following have on motivating you to make a larger donation to a charity?
  21. Tools also available to schedule all your posts in advance. Removes some of the work, but must remember to actively monitor!
  22. M
  23. Q23: Some employers encourage their employees to support charities. In the last 12 months, have you done any of the following? Please select all that apply.
  24. Mike
  25. Mike
  26. Q40. How often do you engage in the following activities online?Q41. Following are some online publications, social networks and other online services. For each, please Q42. Which of the following best describes you when it comes to phone usage? Please select one.Q43. Which of the following best describes you when it comes to watching TV shows, news and sports? Please select one.
  27. Q40. How often do you engage in the following activities online?Q41. Following are some online publications, social networks and other online services. For each, please Q42. Which of the following best describes you when it comes to phone usage? Please select one.Q43. Which of the following best describes you when it comes to watching TV shows, news and sports? Please select one.
  28. Mike
  29. Q24: Now thinking broadly about all of the charities you support, financially and otherwise, how are you currently involved with these charities? Please select only those items that you currently do with those organizations. Please select all that apply.
  30. M
  31. Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply.
  32. Q26: How important are each of the following as a way to stay in touch with charities that you financially support?
  33. Chris
  34. Chris
  35. M
  36. Win a multi-channel consulting session