The document discusses three key things nonprofits need to do to effectively fundraise online: 1) Accept donations on their website using Custom DonateNow which allows donors to make recurring donations and receive tax receipts; 2) Communicate with supporters through email marketing using EmailNow; and 3) Drive traffic to their site through free training, tips, and internet strategy resources. It also provides pricing details for Custom DonateNow and EmailNow services and examples of pages created with each tool.

1. for Nonprofits
Network for Good TM
A Quick Guide to Raising Money Online
The Internet provides a great, low-cost opportunity to reach new supporters and raise more
money for your nonprofit. To be an effective fundraiser on the Web, you need to do three things:
1. Accept Donations on Your Website
Times have changed and the economy’s in a tough spot: While direct
mail and other offline channels can be effective, it’s time to boost
your fundraising results efficiently and effectively. Your donors (and
potential donors!) are online—it’s time to meet them where they are.
That’s where Custom DonateNow comes in: Imagine a customizable
giving page that looks exactly like your website, putting your brand
front and center. It allows your donors to set up recurring donations,
automatically receive tax receipts and make designations and gifts in
honor of someone. And your donors aren’t the only happy ones: You
get instant notification whenever a donation is made and can check
out great donation tracking reports any time. We don’t just supply a button and a pretty page—we take
care of the merchant accounts, banks and credit card companies. All you do is collect the donations!
2. Communicate with Your Supporters
Online (That’s Right: Email!)
Your donor base is growing all the time. And as much as we’d
like to call each and every one of them regularly, it’s much more
realistic and inexpensive time- and money-wise to send an email
using our EmailNow product. Use it to thank donors for their
contributions. Send an e-newsletter. Craft an advocacy alert.
Circulate another fundraising appeal.
EmailNow (powered by Emma) was built by email marketing experts
to do the tough stuff for you so you can focus on these important
messages. It allows you to send beautiful email appeals without
having to become a designer, a software engineer or someone who
knows HTML or CAN-SPAM laws.
3. Know How to Drive Traffic to Your Site
What good is a donate button if nobody clicks on it? We help you get
lots of clicks with our free training teleconferences, tips delivered
directly to your inbox and our Internet strategy trainings. Plus, enjoy
unlimited phone and email customer support.
Need Online Fundraising on a Small Budget?
Contact us for information about our current promotion!
1.888.284.7978 | www.networkforgood.org/npo | fundraising123@networkforgood.org

2. Network for Good Services by the Numbers
Custom DonateNow
• Our customers raise an average of $18 for every $1 they pay for our services. If only the stock
market showed such great ROI!
• Set-up fee: $199
• Monthly fee: $29.95
• Processing fee: 3% for credit card donations
EmailNow
• Set-up fee: $49
• Monthly fee: $29.95 (includes up to 20,000 emails)
• Sending more than 20,000 emails each month? Overage cost is just $2 per 1,000 emails
Online Fundraising and Marketing Training
• Fee: None! We offer free teleconferences and resources for your no-cost enjoyment.
A Few Examples of Custom And Lovely EmailNow
DonateNow Pages: Campaigns:
Need Online Fundraising on a Small Budget?
Contact us for information about our current promotion!
1.888.284.7978 | www.networkforgood.org/npo | fundraising123@networkforgood.org