1. MAHINDRA XUV 500
UNDER THE PRESENTED
BY:
GUIDANCE ANJALI
OF: APOORVA SAINI
MR.ANOOP OHRI ASHIMA GARG
DIVYA MALIK
MANIRAT KAUR

2. MAHINDRA SUV-XUV
500

3. MAHINDRA XUV500
 Mahindra XUV500 is new powerful SUV with Diesel
engine, Automatic Transmission (optional) and
GPS Navigation @ attractive price.
 Company calls it a Global SUV -design
 First Mahindra which is built on a monocoque frame
and as per international standards.
 Gets a 2.2-litre mHawk engine producing 140bhp and
comes bolted to a 6-speed manual transmission.
 Features - airbags, ESP and ABS.
 High on exterior looks,gives you a feeling of muscular
,dominant & stylish SUV.(global)
 XUV 500 is modern with modern technology.

4. Mahindra XUV 500 Main
Features
 Sporty dual tone interiors, Integrated music system with CD/MP3, iPod
& USB connectivity
 4-Door speakers with 2 tweeters on dashboard
 Digital trip & tachometer, Mobile charging points
 GPS Navigation with touch-screen and audio support
 Smart rain sensing wipers, Digital immobiliser
 Intelligent light sensing headlamps
 Alloy wheels, Racing-styled twin exhaust, Streamlined Roof-rails
 Auto Climate Control
 8-way adjustable seats including height and lumbar adjust (driver’s
side)
 Cruise, audio, phone controls & voice command
 Flip key with remote central locking
 Glove box with laptop holder
 Multiple seat configuration for flexibility (60:40 fold 2nd row, 50:50 3rd
Row)
 Mahindra XUV500 Variants: W6, W8/W8-AWD
 7 Color options: Amazon Green, Dolphin Grey, Moondust Silver,

5. Mahindra Xuv500 Safety
Features:
 Dual airbags
 Side impact beams
 ABS with EBD (Electronic Brake-force
Distribution)
 Crumple zones for crash protection
 Electronic Stability Program (ESP) with
rollover mitigation
 Front and rear fog lamps

6. Shades Available in Mahindra
XUV500
 - Satin White
- Volcano Black
- Amazon Green
- Moondust Silver
- Tuscan Red
- Opulant Purple
- Dolphin Grey

7. ENTERING A FOREIGN
MARKET
 After analysis we have decided to enter into
the RUSSIAN market.

8. “RUSSIANS ARE SLOW TO
HARNESS BUT FAST TO
DRIVE” -OTTO VON BISMARCK

9. DEMOGRAPHICS OF
RUSSIA
142,905,200 (2010 Russian
Population:
Census)
Growth rate: -0.06% (2010)
12.5 births/1,000 population
Birth rate:
(2010)
14.2 deaths/1,000 population
Death rate:
(2010)
Life expectancy: 68.98 years (2010)
–male: 63.03 years
–female: 74.87 years
1.54 children born/woman
Fertility rate:
(2009)
7.5 deaths/1,000 live births
Infant mortality rate:
(2010)
1.11 migrant(s)/1,000
Net migration rate:
population (2010)

10. Age structure:
0-14 years: 14.9%
15-64 years: 71.8%
65-over: 13.3% (2009)
Sex ratio:
Total: 0.86 male(s)/female (2009)
At birth: 1.05 male(s)/female
1.05 male(s)/female (male
Under 15:
10,806,895/female 10,285,532)
0.92 male(s)/female (male
15-64 years:
48,864,763/female 53,048,315)
0.46 male(s)/female (male
65-over:
5,969,976/female 12,928,498)
Nationality:
Nationality: noun: Russian(s) adjective: Russian
Major ethnic: Russians
Language:
Spoken: Russian, others

11. WHY RUSSIA?
SURGING ECONOMY:-
 The largest country in the world, covering more
than one eighth of the Earth's inhabited land area.
 The eighth most populous nation with 143 million
people. Real GDP-4.9%
 Fastest growing economy in the G8 group of
industrialized nations.
 Improving financial services, rule of laws &
banking infrastructure.
 Low level of public debt.
 Lucrative market.
 Exchange rate-$31.5

12. WHY RUSSIA IS
DIFFERENT?
WEALTHIER CONSUMERS:-
 Very young consumer society.
 Price conscious consumers but willing to pay
for the quality.
th
 4 biggest spenders behind US, Japan &
China.
 70% Russians’ income is disposable.
 60% growth in the population able to purchase
foreign branded cars.

13. FOREIGN MARKET ENTRY
MODES
 The decision of how to enter a foreign market
can have a significant impact on the results.
Expansion into foreign markets can be
achieved via the following four mechanisms:
 Exporting
 Licensing
 Joint Venture
 Direct Investment

14. Exporting
 Exporting is the marketing and direct sale of domestically-
produced goods in another country.
 Exporting is a traditional and well-established method of
reaching foreign markets.
 It does not require that the goods be produced in the target
country, no investment in foreign production facilities is
required.
 Exporting commonly requires coordination among four
players:
 Exporter
 Importer
 Transport provider
 Government

15. STP
SEGMENTATION :
-process of grouping people or organizations within a
market according to similar needs, characteristics, or
behaviors.
OLD
PEOPL
E
YOUNG
PEOPLE

16. TARGETING:
The actual selection of the segment you want to serve
the target market is the group of people or organizations
whose needs a product is specifically designed to
satisfy.
YOUNG PEOPLE: YOUNG
SECONDARY SECTOR PEOPLE:
TERTIARY SECTOR URBAN
CLASS
MIDDLE
CLASS

17. POSITIONING:
The use of marketing to enable people to form a
mental image of your product in their minds
(relative to other products).
 Brand image-CHEETAH
 High quality
 High speed
 Luxurious car

18. 4 P’S OF MARKETING
 The four marketing decision variables are:
PRODUCT:
Mahindra SUV XUV-500
W6 2WD
W8 2WD
W8 AWD
PRICE:
W6 2WD=RS. 10,80,000
W8 2WD=RS. 11,95,000
W8 AWD=RS 12,88,000

19. DISTRIBUTION IN RUSSIA

20. PLACE: (pop)
 MOSCOW =1,15,14,330
 SAINT PETERSBURG =48,48,742
 NOVOSIBIRK =14,73,737
 YEKATERINBURG =13,50,136

21. BEHAVIOR:-
 Good behavior of Russian agents towards
outsiders.
 Not much interested in ads.
 Don’t believe in celebrities.
 Bad quality of advertisement.
 Rich culture.
 Conservative buying habits.
 Looks for incentives like discounts, coupons
etc.
 Like dark shades in car.

22. PROMOTION:
 Gureilla marketing.
 Display in malls.
 Promotional activities & Free test drive.
 Collaboration with the banks so that:
 They provide information about their young
clients.
 Provide easy loans.
 Internet.
 Tv ads in local language at low budget.
 Discount on full payment.