Downloaded 287 times
Mahindra suv 5
- 1.
- 2. FIRM ANALYSIS • Mahindra& Mahindra Limited is the flagship company of the Mahindra Group. • They are us $14.4 billion multinational group based in Mumbai, India, with more than 144,000 people in over 100 countries. • The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra. • Then it was named as Mahindra and Mahindra group • The group is now headed by Mr. Anand Mahindra
- 3. FIRM ANALYSIS • Theyoperate in the key industries that drive economic growth, enjoying a leadership position in utility vehicles, information technology, tractors, and 2-3 vehicles. • They have a growing presence in the automotive industry, aerospace, aftermarket, components, consulting services, defense, energy, financial services, logistics, real estate, retail, and two wheelers.
- 4. CORE BUSINESS ACTIVITIES • Automotive • Farm Equipment • Systech • Financial Services • Information Technology • Infrastructure Development • After-Market • Two-wheelers • Mahindra Partners Division • Specialty Services
- 5. MAHINDRA & MAHINDRA(M&M) • Mahindra & Mahindra (M&M) was first known for assembly under licence of the iconic Willys Jeep in India. • At present M&M is India's largest SUV maker. • Also rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market.
- 6. MAHINDRA & MAHINDRA(M&M) • M&M has a global presence[ and its products are exported to several countries. • Its global subsidiaries include Mahindra Europe based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
- 7.
- 8. MARKET SHARE • InCommercial vehicles-12% • In Multi Utility Vehicles-57% • In Personal Vehicles-7% • In Tractors Section-34% • In Two Wheelers-3%
- 9. KEY COMPETITORS • TATASAFARI • TATA SUMO GRANDE • FORD ENDEAVOUR • FORCE ONE SUV • CHEVROLET TAVERA • TOYOTA INNOVA • HONDA-CRV • CHEVROLET-CAPTIVA
- 10. MAHINDRA LAUNCHES KORANDO AND REXTON FOR 2012
- 11.
- 12. PORTER’S FIVE FORCESANALYSIS • Degree Of Competition • Threat Of Substitutes • Barriers To Entry • Buyer Power • Supplier Power
- 13.
- 14. STRENGTHS • Over theyears the company has emerged as one of the top players in India in terms of number of SUV’s sold. • This gives a clear indication that the company's market share is one of its biggest strengths. • The company has established its brand name in other countries of the world as well.
- 15. STRENGTHS • The company'sability to introduce new products in the market and to generate sales from those new products is a major strength.
- 16. WEAKNESS • Don't givesmuch importance to high end vehicles. • Have not introduced many vehicles in the passenger car segment .
- 17. OPPORTUNITIES • The government has been trying to strengthen the exports of automobile. • Joint ventures in other countries allow TATA motors to easily enter into new market • Take the advantage of their low cost car by entering into third world countries where people have low purchasing power
- 18. THREATS • The entryof foreign players in this segment could pose a threat to the company as these foreign players are technically more competitive than Mahindra & Mahindra. • Rising prices in the global economy.
- 19. PEST ANALYSIS Political • TaxationPolicy • Government Policy Social • Give good quality to their customers • Providing offers to its retailer and customers • Providing life style product • Change the customer attitudes and opinions
- 20. Economy • Launchlow cost car in rural areas • Launch economy related brand • Launch power full car in the market so customers make good image in their mind Technological • Provide new innovative product to their customers • Provide the compete ting technology • Provide new technology to their worker
- 21.
- 22. BCG MATRIX • Stars(XUV 500) • Question marks(XYLO) • Cash cows (Bolero) • Dogs (Jeep)
- 23. RESOURCES AND CAPABILITIES •Skilled Human Resources • High Tech Technology • Strong Financial Support • High Quality Leadership • Providing Quality Products • Timely Delivery
- 24. RESOURCES LEADING COMPETITIVE ADVANTAGES • Technology • High Quality Products • Customer Satisfaction • Human Resources • Empowering Rural India
- 25. CORPORATE SOCIAL RESPONSIBILITY(CSR) • Education • Environment Initiatives • Health & Disaster Relief • Art & Culture • Sports
- 26. MARKETING STRATEGIES • USP– ruggedness and performance. • Products that redefined the market. • Network of dealers, sales offices, service stations etc. • Strong market base in the urban and semi-urban areas.
- 27. BUSINESS STRATEGIES • Restructuringof the company. • E-business Initiatives • Joint ventures. • Foreign competition.
- 28. HOW TO COMPETE? •Better Technology. • Global Partnerships. • Improved Distribution • Improved Networking • CSR • Cost Effectiveness