1. AN ORGANISATIONAL STUDY OF HONDA MOTORS
AND SCOOTERS INDIA
BY
NILESH ONKAR GIRI
REG NO.12KSCMA028
INTERNAL GUIDE: ROHINI SAJJAN.
EXTERNAL GUIDE: NILESH PATRE.
2. INDUSTRY PROFILE AND OBJECTIVES OF STUDY
INTRODUCTION -
• Motorbike industry has got the history of about more than a century.
The first successful attempt made to make a motorbike was in 1869
by Sylvester Roper and the first motorcycle production done by
Hildbrand and Walfmuller in 1894.
• Today the motorbike industry has grown into a major industry with
several brands and with several segments of market.
OBJECTIVES OF STUDY
To study the three joys of quality products and structure of the
company
To study the strength, weakness, opportunity’s and the threat’s from
external environment.
3. COMPANY PROFILE
HMSI is the second largest two wheeler company manufacturing motorcycles
and scooters in India.
it was formed in 1999 and has three plants in India with 2000 outlets.
The parent company is Honda motor company ltd Japan.
Initial investment was 215 crores , grown up to 800 crores.
Production capacity increased from 1.6 million to 3.9 million units
Growth in volume by 39%.
Vision
Developing a philosophy built on the experience of a practical engineer, Soichiro
Honda created a corporate culture that would go on working towards his objective -
nothing less than becoming and remaining the world's best motor manufacturer -
long after his own active day.
Mission
Maintaining a global viewpoint, Honda is dedicated to supply products of the
highest quality, yet at a reasonable price for worldwide customer satisfaction.
Honda's mission is to -
•Proceed always with ambition and youthfulness.
•Respect sound theory, develop fresh ideas, and make the most effective use of
time.
•Enjoy work and encourage open communication.
•Be ever mindful of the value of research and endeavor.
5. SWOT ANALYSIS
Strengths
• Ability to understand customer‘s needs and wants
• Recognized and established brand name
• Effective service facility.
• Effective R and D
• Continuous production line
• Ability to beat the competitors
• Ability to investment
Weakness
• Bajaj and hero are bigger competitors in case price is concerned
• Models are made supposing only city area and not rural area
• Lack of trained people
6. • Expansion of market in rural area
• 100cc segment bikes production
• In overtaking small countries over local competitors
• Launching of international products in India.
• Can be India’s top seller in upcoming years.
• Export of units to nearby nations.
Opportunities
Threats
• Hero already capture all rural and city
market.
• Bajaj provides less priced bikes.
• High price of bikes.
• Service centre availability.
7. FINDINGS
The policies and procedure followed by Honda are the best as
compared to others.
Honda has got effective response in Indian market than other
competitors.
Competitors like Hero and Bajaj are very aggressive.
The strategies and plans of Honda are based on the needs of the
Indian market.
Honda has spread over the business throughout India bye starting
plants at Haryana, Rajasthan and Karnataka.
The target of HMSI is to become the 1st most large seller of bikes in
India.
8. CONCLUSION
HMSI as India's second most large vehicle selling company, have
understood the needs and demands of Indian two wheeler market and
moving to achieve the first place .
HMSI adds continuous innovations to the product so that the customers
will be brand loyal.
HMSI has maintained a brand name .
9. SUGGESTIONS
HMSI should target the rural market.
HMSI should start exporting of vehicles in other nations.
Apart from capacity addition and new model launches,
network expansion would be a key growth driver.
As a second large seller of vehicles in India HMSI should
go aggressive marketing.
HMSI should improve the service.
