The Mahindra Group was founded in 1945 in Ludhiana, India as a steel trading company by brothers K.C. Mahindra and J.C. Mahindra. It has since diversified into several new business sectors, including automotive, farm equipment, infrastructure, IT and financial services. The group follows a unique decentralized business model, giving its companies entrepreneurial independence while also leveraging group-wide synergies. It is a market leader in the Indian farm equipment sector with a 29% market share and the third largest global player. In automobiles, while its car business is growing, its two-wheeler business is underperforming. The group is committed to sustainability across its operations, products,

2.  The company was set up in 1945 as a steel trading
company in Ludhiana as Mahindra & Mohammed by
brothers K.C.Mahindra and J.C.Mahindra along with
Malik Ghulam Mohammed.
 Later Malik Ghulam moved to pakistan
 They follow a unique business model of creating
empowered companies that enjoy the best of
entrepreneurial independence and group wide
synergies
 Over the years they have diversified into the new
businesses

3. VISION:-
Indians are second to nine in the world. The
founders of our nation and of our company
passionately believed this. We will prove them
right by believing in ourselves and by making M
& M Ltd. Known worldwide for the quality of its
products and services
MISSION:-
“We don’t have a group-wide mission statement.
Our core purpose is makes all of us want to get
up and come to work in the morning”

4.  Automotive
 Farm Equipment
 Trade And Financial Services Sector
 Infrastructure Development Sector
 Information Technology And Telecom Sector
 Automotive Components Sector

5. SBU
Average
Marginal
Growth
Rate
(AMGR)
Mahindra
group
Market
Share (a)
Largest
Competitor
Market
Share (b)
RMS
X=a/b
FARM
EQUIPMENT
18% 29% 23% 1.26
AUTOMOBILE 8.7% 11.4% 37% (Maruti
Suzuki)
0.3

6.  Average Marginal Growth Rate is 18%
 Market Share of Mahindra Group = 29% (Market
Leader in India, 3rd in world)
 2nd Largest player is Tafe Group
 Market Share of Tafe Group =23 %
 Relative Market Share of Mahindra group =1.26

7. FARM EQUIPMENT SECTOR (STAR)
HOLD STRATEGY
 Build capacity expansion for strength
 Increase investment in foreign markets
 Increase advertisement and promotion
 Increase market reach

8. AUTOMOBILE SECTOR (QUESTION MARK)
Exceptional case (4 wheeler is doing good and 2
wheeler is underperforming)
Promotion and value based approach
Try to build and turn in to STAR(Long Term) and
CASH COW (Short Term)
Invest intensively and sensibly

9.  Their motivation is to give their best every day
 Their products and services support their
customers ambitions to improve their living
standards
 Their commitment to sustainable business is
bringing green technology and awareness into
the mainstream through their products,services,
and light foot printing manufacturing process
 Their commitment to sustainability is for people,
profit and responsibility

10.  Mahindra group move the business towards
sustainability
 They have taken social and environmental
initiatives as well
 They build schools and support educational
programs for students of all ages
 They have taken environmental initiatives like
greener facilities and planting oine million trees
across India
 They also provide medical help, health and
disaster relief
 They also organize youth sports leagues

11. THANK YOU
Presented by:- Vijay Tippai
MBA III Semester
CMR Institute of Technology, Bangalore