The Road to Recognition is the most comprehensive personal branding resource ever created. This presentation offers 26 milestones you'll want to focus on to accelerate the success of your career.
The Road to Recognition Book for Personal Branding w/ Seth Price + Barry FeldmanSeth Price
When it comes to building your brand, it's a jungle out there. Between blogging, social media, networking, websites, content marketing, landing pages, email and PR, there's so much to manage in today's always-on, always-connected universe.
Whether you’re a solo entrepreneur, team leader, contributor to a growing business, or a seasoned executive, you have a brand with a reputation to be recognized and there is no reason to leave that up to others to control.
This book was created to help you cut through the noise and guide you to your professional success with organized tips and tactics, clearly outlined in every chapter. By authors Seth Price & Barry Feldman, this book is available where ever great business books are sold.
Understanding Your Brand - The First Step on the Road to RevenueKristin Mead, PMP
Your brand is built upon your strengths and successes, but do you know how it actually works for you? Here's how to unlock the profound potential for growth in your brand.
There are many and very different definitions of both what a freelancer and a solopreneur are out there. I guess that, at the end of the day, it all comes down to how we perceive ourselves and our career paths.
In my case, the more I worked in bringing MCL to life, the more I started thinking of myself as a solopreneur. Here are four reasons why:
The Road to Recognition Book for Personal Branding w/ Seth Price + Barry FeldmanSeth Price
When it comes to building your brand, it's a jungle out there. Between blogging, social media, networking, websites, content marketing, landing pages, email and PR, there's so much to manage in today's always-on, always-connected universe.
Whether you’re a solo entrepreneur, team leader, contributor to a growing business, or a seasoned executive, you have a brand with a reputation to be recognized and there is no reason to leave that up to others to control.
This book was created to help you cut through the noise and guide you to your professional success with organized tips and tactics, clearly outlined in every chapter. By authors Seth Price & Barry Feldman, this book is available where ever great business books are sold.
Understanding Your Brand - The First Step on the Road to RevenueKristin Mead, PMP
Your brand is built upon your strengths and successes, but do you know how it actually works for you? Here's how to unlock the profound potential for growth in your brand.
There are many and very different definitions of both what a freelancer and a solopreneur are out there. I guess that, at the end of the day, it all comes down to how we perceive ourselves and our career paths.
In my case, the more I worked in bringing MCL to life, the more I started thinking of myself as a solopreneur. Here are four reasons why:
Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
I was asked to present on the topic - How to build a brand? at an incubator mentorship programme in Jaipur and this is what I presented. Thought it will be a good idea to share it with everyone.
The success of any business depends on attracting, engaging and retaining the right people.
Want to hire the best talent? "Posting and praying" isn't enough.
Take a page from the marketer's playbook and learn to apply marketing fundamentals to making the best hire.
This presentation was made for a project titled Exploring Career option and the Future of Work in the Middle East in Skills of Success course. I designed the whole presentation by using Photoshop. Enjoy it!
I gave a small lecture about marketing and advertising in Haaga Helia school. If you want to know more, don't hesitate to contact me. Markus Nieminen, Creative, dynamo&son
Like building a house, building a successful brand is a collaborative project. It takes a small village of people to collaborate. So, let’s collaborate! Worth visiting www.knowledgeandmagic.com
Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
I was asked to present on the topic - How to build a brand? at an incubator mentorship programme in Jaipur and this is what I presented. Thought it will be a good idea to share it with everyone.
The success of any business depends on attracting, engaging and retaining the right people.
Want to hire the best talent? "Posting and praying" isn't enough.
Take a page from the marketer's playbook and learn to apply marketing fundamentals to making the best hire.
This presentation was made for a project titled Exploring Career option and the Future of Work in the Middle East in Skills of Success course. I designed the whole presentation by using Photoshop. Enjoy it!
I gave a small lecture about marketing and advertising in Haaga Helia school. If you want to know more, don't hesitate to contact me. Markus Nieminen, Creative, dynamo&son
Like building a house, building a successful brand is a collaborative project. It takes a small village of people to collaborate. So, let’s collaborate! Worth visiting www.knowledgeandmagic.com
Secrets of the Most Successful BloggersBarry Feldman
Three years of research on business blogging are summarized in this insightful infographic revealing the strategies and practices that produce the strongest results.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Free, Cheap and Easy Visual Marketing ToolsBarry Feldman
This deck from FeldmanCreative.com and Visme.co reveals an extensive list of tools you can use, for little or no investment, to crank up your visual marketing efforts and attract more readers.
Word Power: 11 Techniques for Writing More Persuasive CopyBarry Feldman
Learn 11 of the most effective techniques for increasing conversion with persuasive copywriting. This presentation includes inspiring examples of epic persuasion plays to help you understand how to pack your pages with profit-driving word power.
21 Video Marketing Ideas for Small Business BudgetsBarry Feldman
Lights, camera, action... This infographic presents 21 video marketing ideas you can use to capitalize on the power of video marketing even if your budget is small.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
Top Business Blogging Trends: 2015 ResearchBarry Feldman
Surveys of 1000+ business bloggers from this year and last reveal all kinds of insights how marketers approach creating, promoting and evaluating their content.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand