Elizabeth Quintanilla, Marketing Gunslinger, presentation for SalesforStartup Event with Mexican.VC on 10/26. Covers the Marketing Tips and Strategies that all startups need in one hour. Event Info: Unless you have 100,000 dollars in Sales a month, you should be HERE! The event where Startup people gather - Startups are not familiar with what it takes to successfully sell and market their offering. Whether you're at the idea stage or have a well-funded startup with traction, this event will provide you with the knowledge and actionable items to hit the ground running.
Grow Your Business with the Power of Email Marketing Featuring Social Media E...Elizabeth Quintanilla, MBA
Grow Your Business with the Power of Email Marketing Featuring Social Media Engagement - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides 60 proven ideas to grow your business with email marketing and social media.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/Inbound
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
Grow Your Business with the Power of Email Marketing Featuring Social Media E...Elizabeth Quintanilla, MBA
Grow Your Business with the Power of Email Marketing Featuring Social Media Engagement - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides 60 proven ideas to grow your business with email marketing and social media.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/Inbound
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Content marketing workshop presentation from Joe Pulizzi from the Content Marketing Institute - presented at IACC's annual meeting. Contains the 10 steps to success in content marketing.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Inbound marketing is helping Real Estate companies to market their inventory effectively.
Real Estate Companies are sidelining traditional marketing that need aggressive budgets to maintain broadcast marketing messages. The real estate industry is transforming from finding the right customers to attracting the right customers to find them.
Building trust via educational and thought-leadership content, transparency and automation to nurture leads results in sales ready clients. Check our presentation on Inbound Marketing for Real Estate here.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can’t hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"—these are not the things we want or need. What we need, dear people, is for you to pause … and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Content marketing workshop presentation from Joe Pulizzi from the Content Marketing Institute - presented at IACC's annual meeting. Contains the 10 steps to success in content marketing.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Inbound marketing is helping Real Estate companies to market their inventory effectively.
Real Estate Companies are sidelining traditional marketing that need aggressive budgets to maintain broadcast marketing messages. The real estate industry is transforming from finding the right customers to attracting the right customers to find them.
Building trust via educational and thought-leadership content, transparency and automation to nurture leads results in sales ready clients. Check our presentation on Inbound Marketing for Real Estate here.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can’t hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"—these are not the things we want or need. What we need, dear people, is for you to pause … and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
[Webinar] Master the Art of Social Selling - APACHubSpot
Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professionals to outline the power of social media and content for driving the sales funnel.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Digital Marketing for Manufacturing on a Shoestring BudgetPhillip Parisis
Digital marketing expert Phillip Parisis will explain why manufacturing businesses needs digital and offer quick fire ways to ensure that you get results online. From creating a digital marketing strategy for increasing your presence online through maximising returns on your website, social media and automation processes.
In today’s online marketing world, content is king. You already have knowledge your audience finds valuable – now you need to use this as an asset for growth. Original content is the vehicle to position your brand as a leading authority in your industry.
However, effective content marketing is a challenge. Consistently creating and distributing content that performs is a challenge for marketing teams of all sizes. In fact, Content Marketing Institute studies have found that only 38% of marketers in 2015 say that their organization is at least “effective” at content marketing.
This presentation covers the 8 steps to effectively building your brand’s influence using content marketing, including:
1) How to create content that is truly valuable to your audience
2) How to get your content published in influential sites your audience is reading
3) How to create content on a consistent basis with limited resources
4) What to do with this content to create significant and measurable ROI
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your ...Lisa McKenzie ★
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More
By Lisa McKenzie
Social Branding & Marketing Strategist at McKenzie Moxie Media |
Chief Bliss Instigator at Blissonomic$ |
Keynote Speaker | Social Media Teacher at Concordia University
Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line?
Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button.
Join this webinar to learn:
1- How to create relevant and timely content to share on social media
2- Where to find and leverage tourism related questions people are currently typing into Google
3- How to create visuals that humanize your brand
4- How to find and use the right hashtags so your content is easy to find
5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand
BIO
Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business.
Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along.
For more information about Lisa, visit her website http://www.lisamckenzie.com/
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
Content Marketing: How to Successfully Convert Content into Customers451 Marketing
We’ve all heard the battle cries – traditional marketing is dead! Content is king! Savvy consumers are tired of being sold to and marketers need to create a constant flow of new content, from blog posts to social media updates, ebooks to webinars. But, how do you get started? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
Similar to Marketing for Startups - A Sales for Startups Presentation at Mexican.VC (20)
Mr. Worldwide Marketing: Lessons Learned from Pitbull to apply to our Busin...Elizabeth Quintanilla, MBA
After just six years in the spotlight, Pitbull sums up his rise to fame into categories: “2009 is freedom; 2010, invasion; 2011, build empire; 2012, grow wealth; 2013, put the puzzle together; 2014, buckle up; 2015, make history.”
One can describe Pitbull marketing as “Get Rich or Die Shilling”. A typical Pitbull Marketing meeting agenda would have topics like “Endorsement Deal Matters,” “Investments,” and, in capital letters, “DISRUPTION!”
Elizabeth, Austin’s Marketing Gunslinger, will break down Pitbull’s Marketing in a lively discussion and musical examples to show how all businesses can leverage Pitbull marketing!
Discussion Topics include: Branding, Go To Market, Joint Ventures, and DISRUPTION!
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
Marketing Success: Campaign and Content Insider Secrets Revealed! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and segmentation.
Don’t miss this session with an expert who has cracked the code on Marketing Success. Learn how to grow your business with secret demand-driving campaign and content strategies. Our experts will also share how they took their marketing strategies to break through the clutter and bring Marketing Success! Leverage your integrated marketing strategy with proper marketing segmentation.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
Social Media ROI - Presented at September's Austin Content Marketing Meetup by Marketing Gunslinger, Elizabeth Quintanilla
Overview of how to craft a message to justify your Social Media ROI in both context and application. Includes some quick tips to improve campaigns as well as a bulleted list that will help a social media marketing manager sell upper management and sales on the value of Social Media.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot?Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ProductCamp Austin and facilitate a discussion about how various marketing tactics can be
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Have you ever wondered why both Jimmy Buffet is so successful and not a “one hit” wonder? Why are millions of people flocking to be a “little monster” and how can one singer be so wildly successful? Two different niches .. similar lessons to be learned and applied in your marketing or would you prefer to … #fail in your marketing execution. A strong brand and a targeted niche .. there is more to marketing than just social media. How can we best learn from two unlikely teachers to be better at what we do .. Marketing Execution! In this session, we will cover some pragmatic examples of how 2 media icons leverage their content and market niches to be widely successful well loved brands.
Elizabeth Quintanilla gave a well received presentation to a company off-site training about leveraging innovation and brought a lot of examples from different industries to share a diverse perspective. The presentation was given on May 24th in Austin, TX at the Driskill hotel. @equintanilla
Leveraging Social Media - to find each other in biz! Elizabeth Quintanilla gave this talk to Corporate Purchasers at Microsoft in Austin TX, on May 10th. Special Thanks to - John Moore and WOMMA for sharing their thoughts on the web and used some of their quotes as part of this prezo! ~Marketing Gunslingers at EQ Consultants Group, @equintanilla
Here is my Greater Austin Hispanic Chamber of Commerce (GAHCC) presentation as the April 2011 Tuesday Tech Talk. This presentation covers 10 important changes that impacts all businesses using Facebook for business. Enjoy,
Elizabeth Quintanilla
Marketing Gunslinger
@equintanilla
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
My RISE University Talk on Social Business – Why it is important, why it is not a fad and here to stay. "Social business, as defined by Dave Evans, is the application of social technologies as a formal component of business processes – revolves around understanding how your customers or stakeholders connect to Your business to understand, accept, and innovate based on their involvement.
Social Business IS about integrating all your business functions: customer support, marketing, the executive team and everyone else for the purpose of creating collaborative innovation And engagement at meaningful, measurable levels tied clearly and directly to your company’s BUSINESS OBJECTIVES."
“How EQ Consultants Group, LLC is using technology to support our clients.” aka our 2nd Annual Community Technology Symposium hosted by Austin Connects a Pecha-Kucha talk told by Elizabeth Quintanilla a fearless leader, Business Detective, and Marketing Gunslinger! Presented at the 2nd Annual Community Technology Symposium hosted by Austin Connects
@equintanilla
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...Elizabeth Quintanilla, MBA
Twitter for Business - How to use it to leverage yourself and organization. You can use Twitter as part of your Product Marketing Strategy, to <listen> several conversations at once. We are all now customer support, PR, and marketers with Twitter!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Marketing for Startups - A Sales for Startups Presentation at Mexican.VC
1. Intro to Startup Marketing:
– Top of the Funnel:
Starting Point
Hello Mexico City! – 10/26/12
#s4s Facebook.com/sales4startups @equintanilla
2. El cliente cambia.
¿Y su negocio?
Todos éramos un cliente
tradicional hace diez años.
Compramos productos y servicios
basados en el precio y el uso. Se
comunicaba por medio de carta,
teléfono y ocasionalmente, si era
posible, por correo electrónico .
Pero ese cliente cambio con el
cambio social al comienzo del
siglo. El cliente tomó las riendas
del ambiente de negocio y se
cambio para siempre.
#s4s @equintanilla
3. “ La conversación informal es probablemente el
mecanismo mas antiguo con la cual se desarrolla,
expresa y difunde opiniones acerca de productos y
marcas “
John Arndt
#s4s @equintanilla
4. B2B Buyer’s Journey
Sales Implementation
Outbound Referrals
Social Online
Media Research
#s4s @equintanilla
5. “To compete for consumers’ time and divided attention, brands must also find ways
to better resonate with their audiences.”
“Building a successful multichannel marketing campaign
requires the right mix of channels that offer brands the
ability to reach and engage consumers!”
#s4s @equintanilla
6. Common Marketing Goals
1. Implement foundational marketing improvements, including
branding, messaging, website, content, and search to increase
awareness and support future growth.
2. Build AWARENESS of ACME Products and Professional Services,
and EDUCATE our Customers and Stakeholders.
3. Strengthen relationship with select partners to improve credibility,
expand ACME sales force, and increase leads.
4. Present ACME as an industry thought leader - a proven, credible
provider of TNT Products and Professional Services.
#s4s @equintanilla
8. Marketing Funnel
Awareness Web Site & Search
Content/Core Materials
Media & Analysts Relations
Social Media
Database Marketing
Lead Generation
Events
Advertising
Marketing
Lead
Automation Nurturing
#s4s Sales Funnel Sales @equintanilla
12. Provide useful
content:
• Engage with
your customer
• Don't just sell.
Ofrezca
contenido útil
• Es importante
atraer y
encajar bien
con su cliente
• No es cuestión
de solo vender
#s4s @equintanilla
14. The New Marketing ….
Don’t expect
PRIVACY IN
SOCIAL MEDIA!!!
Source: John Jantsch
#s4s @equintanilla
15. All About SEO ….
Researching Keywords
Selecting the Domain
On-site Optimization
Off-Site Optimization
Linkbuilding
Social Media
Content Marketing
#s4s @equintanilla
16. What are people searching ¿Qué buscan las personas?
for? (Keywords) (Palabras clave)
How does your website ¿Qué posición ocupa su
rank? sitio en la lista de
• Monitor your search resultados.
engine rankings.
• Supervise los cambios en
su posición
#s4s @equintanilla
17. Keywords .. What is Palabras clave… lo
your biz? que abarca su negocio
1.Write down your words related 1.Anote todas las palabras que
to your business pueden definir o relacionarse con
su negocio
2.Use names and phrases your
friends would use google to find 2.Utilice las palabras y frases que
you. sus público usaría para encontrar
Caterer – wedding catering, su negocio con Google.
party food provider, your Florista – diseñadora floral,
thoughts? decoradora, coordinadora de
eventos, sus opiniones
profesionales?
#s4s @equintanilla
18. Blog Elements
►Build Thought Leadership
►Earn People’s Trust: Use
Meaningful “Non-salesy”
content (71% say blogs
are part of buying
decisions)
►Be a Problem Solver:
Highlight how you solve
your customers problems
#s4s @equintanilla
1
21. Top 5 Blog Elements: Title aka your Headline.
►Blog Title – Make sure your headline is “sticky” yet “POSITIVE”!
►Tips:
• Actionable, Clear and Direct, and Contains at least 1 Keyword
People search the web by using keywords
• Create a Sense of Urgency or How To (or How Not To!)
• Newsworthy .. Or Cautiously Use Controversial Sensational titles
Make sure you use solid points to back up your opinions
• BRIEF (8-9 words – do not exceed ~60 characters)!
Twitter only allows for 140 character messages.
#s4s @equintanilla
22. Top 5 Blog Elements: Title aka your Headline.
#s4s @equintanilla
23. Top 5 Blog Elements: Content.
►Blog Content – Length: 300 – 800 Words
• Who, what, when, where, how, and why .. Remember the reader
►Tips:
• Answer Common Customer Questions
• Conduct Interviews
►Thought Leadership Content
• Industry/Market Data
• Industry Best Practices
• Reports based on industry research
• Educate the Reader
• Industry Case Studies
• Industry-related news topics and takeaways
#s4s @equintanilla
24. Top 5 Blog
Elements:
Content.
#s4s @equintanilla
25. Top 5 Blog Elements: Content.
►Blog Content – Definitive
• Be clear, direct, take a stand, use strong word choices, BE THE EXPERT!
►Types of Content:
• Text-based Copy (Common)
• Charts or graphs (Chip’s Slideshare)
• Audio Content (Rudy’s Podcast)
• Cartoons (What is IT thinking?)
• Infographics
• Guest Bloggers (Channel Partners)
• Curated Lists
• Industry book reviews
• Q&A’s
• Videos (Gartner Video)
• Employee Contributions .. Manufacturing, Inside Sales, Support
#s4s @equintanilla
26. Top 5 Blog Elements: Calls To Action (CTA).
►Calls To Action (CTA) – introduce & qualify reader to sales funnel
• Can be at the beginning, middle, or end of a post
►Tips:
• CTA: Calls to Action – Remember to Link Keywords
To Anue Systems (www.anuesystems.com/….)
#s4s @equintanilla
27. Social Media as a Lead Source
Links are your social media Calls To Action (CTA)! Includ in all
social messaging: Twitter feeds, Facebook Wall posts, Pins, etc.
Ideally, the links will bring users to a landing page, with more CTAs.
Use demand generation software’s URL builder so you can pass social
media as a lead source, as well as measure the effectiveness of the
social media aspects of your campaign.
The URLs will be long. Shorten with Bitly or HootSuite, and for
added marketing strength, consider a vanity URL – track analytics!
#s4s @equintanilla
28. Top 5 Blog Elements: Calls To Action (CTA).
#s4s @equintanilla
29. Top 5 Blog Elements: Images
►Images are Important! Tell 1000+ Words at once
• Break up text into digestible chunks
• Convey post’s message with a helpful image
#s4s @equintanilla
30. Top 5 Blog Elements: Keywords.
►Keywords – Critical and everything pivots from a keyword.
►Tips:
• Use Industry Keywords that people enter in Google to research vendors
• Pick a Keyword and write a post about that word .. Drive SEO
• Use Keyword in title, copy, images (filename and image description)
• Embed keywords into posts .. Remember to format appropriately to
capture the readers attention:
#s4s @equintanilla
31. E-mail Basics
Opt-in mailing lists are now the preferred method for customers.
Consider creating an online newsletter.
Consider time-limited online "coupons" that can be redeemed at your site.
Each email should also contain instructions for removed from the email list.
Best email content should be shared. Forwards are nice, but most people want to
tweet, Like, +1, post on LinkedIn, pin, or share on other social networks.
Track everything: email open rates, clicks on the link provided in the email, the
views on the landing page, and all social media shares.
#s4s @equintanilla
33. 5. Calculate Costs
6. Align the social media initiatives with business goals
7. Don’t dismiss “soft metrics”
8. Allow for organic discussion to emerge
#s4s @equintanilla
34. Too often, social strategies start in the
wrong place--with a focus on a
Facebook fan page or Pinterest board -
@augieray
1. Define the People
2. Set the Objectives: What & how will you measure success?
3. Devise the Strategies
4. Determine the Tools, Technology & Tactics
#s4s @equintanilla
35. Earned, Owned, & Paid.
Social works best when you use the classic definition of
marketing: that it’s about relationships with customers
and the actual conversations.
Tip: Don’t be a
NASTY
NETWORKER!!
#s4s @equintanilla
36. Penguin and Panda Google Update: Impact on SEO
►Algorithm changed keyword rankings for sites
►On-site SEO has changed devaluing Anchor tags
►Sources of Backlinks matter
►Social Signals (mentions, +1, Likes, and Shares) count
http://thenextweb.com/google/2012/01/13/what-does-googles-social-search-mean-for-seo-we-ask-the-experts/
#s4s @equintanilla
37. SEO and Social
Source: Marketing Sherpa Webinar
#s4s @equintanilla
38. Trigger Campaigns Based on Social Interactions
Demand generation software has built-in automated activities based on user
behaviors. Social media usage can be one of these triggers.
If someone favorably tweets your company, invite that person to friend, follow,
Like, Pin or join your company’s community sites.
Send a thank-you message to someone who shares company info on Twitter,
shares a presentation on SlideShare, or Likes a piece of content on Facebook
EVENTS & WEBINARS:
Publicize the webinar by assigning it a Twitter hashtag, and then measure the
volume and relevance of tweets referencing the hashtag.
For registrants or attendees of the webinar who tweet, adjust their lead scoring
accordingly.
#s4s @equintanilla
40. Content Tip: Bring Offline to
Online
Touch Point:
interface of a product,
a service or a brand
with customers, non-
customers,
employees and other
stakeholders –
before, during and
after a transaction
respectively a
purchase.
Don’t overlook the
obvious!
#s4s @equintanilla
42. Gaga Marketing ..
Mind your P’s
►Product
►Place But Don’t
►Price Forget your
►Promotion
C’s
►Content
►Context
►Connect
► and Community!!
Whether you like her or not she is .. loud, crisp and clear!!!
#s4s @equintanilla
43. 5 Marketing Wisdoms to remember:
1. Have a great product or service
2. Be selective
3. Lead your followers
4. Reward loyalty
5. Inspire greatness
#s4s @equintanilla
44. Everyone Has
Something To Say
#s4s @equintanilla
45. ►Famous for – being
Kardashian Sisters:
famous!
"Your reputation is all that
you have, and if people
prejudge you over
something that you did, than
that kind of sticks with you a
long time."
– Kim Kardashian
#s4s @equintanilla
46. So Let’s Take Small Steps And
Start The Conversation
#s4s @equintanilla
47. Tip: What to post ..
Add Social
Media Icons to
your email
campaigns and
all landing
pages.
#s4s @equintanilla
48. Tip: Connect with Objectives
►E - ENTERTAINING
►I - INFORMATIONAL
►E - EDUCATIONAL
►I - INSPIRATIONAL
►O – OBJECTIVE: What
was the point of doing
all the work?
Source: https://nutlug.wordpress.com/2010/09/24/old-macdonalds-method-for-creating-engaging-content/
#s4s @equintanilla
53. Social Media Information in the Leads Database
Add custom fields for social contact information, such as
Twitter handle and link to public LinkedIn profile.
Integration with Klout exist, so that Klout scores can be
assigned for each lead.
Integrations with third-party software applications exist to
provide additional social data.
#s4s @equintanilla
55. Engagement
Commitment
Relevant (Timely Time and resources are
and interesting) devoted to building a
foundation – content,
The audience cares
community, feedback
about and enjoys this
content The internal team is
Talkable: Have a invested in the effort, helps
Messages are on Connection: Build
brand and reflect the
conversation your community generate conversation and
core benefits of the People are interacting feels the benefits of a
Builds connections: growing community
organization in audience more frequently, or more
People are sharing and
perspective deeply make recommendations
daily
People try things from
peer recommendations
55
#s4s @equintanilla
56. Marketing Takeaways
►Find your niche
►Exposure is critical ►Promote yourself in the
►Control the news right venues
►Make consumers want ►Contribute to the
more discourse
►Be creative in your
marketing
People magazine paid $1.5
million for exclusive rights to
the Kardashian wedding
photos.
#s4s @equintanilla
58. Thank You!
Elizabeth Quintanilla
Elizabeth.Quintanilla@gmail.com
@equintanilla
Facebook.com/sales4startups
#s4s @equintanilla
Editor's Notes
1. Capitalize on Your Mistakes – We first heard about the Kardashian sisters when sister Kim’s home-made film with ex-boyfriend and singer Ray-J was leaked to the public. Instead of cowering behind her indiscretions, Kim capitalized on them. Kim made appearances on talk shows, late night television and radio stations. Ultimately, the negative press ended up being the catalyst for the Kardashian’s fame.
CampusLIVEpaid Lindsay Lohan about $3,500 for one tweet which resulted in 4,500 clicks to their website. This equates to $o.77 cent a click and at this price point celebrity tweeting competes with Google Adwords and Facebook advertising.Control the news: One of the best marketing tactics is to befriend others; groups, individuals and/or news organizations. Let people and organizations know what your business is about, how you benefit the community and upcoming events. Toot your horn so that the entire world may hear the music.Consumers are eager to be reminded of exciting events, have their minds taken off negative aspects of the economy and learn about savings or events that will benefit them. Vera Wang is rarely if ever photographed walking down the streets of NY. Wang did something unheard to promote the Kardashian wedding gown. About one week before Kim’s wedding, Vera and Kim were photographed together walking down a NY street.