This document summarizes the product life cycle of Maggie 2-minute Noodles, which were introduced in India by Nestle in 1982. It took Nestle several years and significant investment to establish the brand in India, but it now enjoys around 90% market share in the instant noodles category. Over the years, Maggie has launched various new product lines tailored to different consumer segments, such as atta noodles targeted at health-conscious consumers and cup noodles targeted at office workers. Currently, Maggie is the leading brand in India as well as globally, with annual sales of over 55 crore rupees in India alone.

1. Maggie
The Product Life Cycle

2. Introduction of Maggie 2-Introduction of Maggie 2-
minutes Noodlesminutes Noodles
It’s a Brand of instant Noodle made
by Nestle India Ltd.
It was found by the Maggie family
in Switzerland in the 19th
century.
Nestle launched Maggie for the
first time in India in the year 1982.
The Brand is popular in:
- Australia
- India
- Malaysia
- New Zealand
- Singapore
- South Africa.
Nestle wanted to explore
the potential for such an
Instant food among the
Indian market.
It took several years and
lot of money for Nestle to
establish its Noodles brand
in India.
Now it enjoys around 90%
market share in this
segment.
Over the years Maggie has
launched several products
under its Brand Name.

3. GRAPHICAL REPRESENTATION OF A
TYPICAL LIFE CYCLE
Time
Dollars
Product
Category
Profits
Product
Category
Sales
IntroIntro
StageStage
GrowthGrowth
StageStage
MaturityMaturity
StageStage
DeclineDecline
StageStage
0

4. Market PenetrationMarket Penetration
StrategiesStrategies
New product
innovation according
to the need of
consumers:
– Veg.
Atta Noodles.
 – Dal Atta Noodles.
 – Cuppa Mania.
Availability in different
packages:
– 50 gms.
 – 100 gms.
 – 200 gms.

5. ■Classic Noodles
–
5 – 10 yrs.
■Veg. Atta
Noodles –
Health
Conscious.
■Rice Mania –
Teenage
■Cuppa Mania –
Office goers,
Working
women.

6. CATEGORIES OF NEW
PRODUCT/REVISING THE
PRODUCT
New-To-The-WorldNew-To-The-World
New Product LinesNew Product Lines
Product Line
Additions
Product Line
Additions
Improvements/Revi
sions
Improvements/Revi
sions
Repositioned
Products
Repositioned
Products
Lower-Priced
Products
Lower-Priced
Products
Six
Categories
of
New
Products
Six
Categories
of
New
Products

7. Comparing the prices…

8. Current Scenario of
Maggi
Leading Brand in
India as well as World.
Current Sales: Approx.
– 90000 boxes
– Rs. 4,79,49,000 in
Mumbai
– 10,00,000 boxes
– 55 cr. in India
Reasonable
competitive pricing.
Creative interaction
blogs for customers:
–
www.maggi-club.in
Focus mainly on
WorldMarket Share
Maggi 94%
Top Ramen
4%
OtherLocal
2%
Maggi 94% Top Ramen 4% OtherLocal 2%

9. Thank
you

10. Thank
you