Nestle introduced the Maggi brand in India in 1982 with the launch of Maggi 2 Minute Noodles, creating a new food category. Over the years, Maggi became a popular snack. To cater to health-conscious customers, Maggi introduced new varieties with less salt and no trans fat. Maggi also launched healthy instant noodle products made with whole wheat flour and vegetables to position itself as a 'Health' brand. The brand was extended to include sauces, soups, and other products.