The document provides an interim report on Nestle Maggi by several authors. It discusses: - The origins and founding of Maggi in Switzerland in 1872 and its acquisition by Nestle in 1947. - An overview of Nestle's history from its founding in 1905 through its expansion globally and growth into various product categories. - Details on Nestle India's market capitalization and status as India's largest food manufacturer. - Descriptions of Maggi's product line, target markets, and elements of Nestle's marketing mix for Maggi including product, price, promotion, place, and other factors.

1. INTERIM LIVE PROJECT
REPORTON NESTLE MAGGI
by:
Hari prasad
Chaithanyaa
Sree raksha
Ashwini
Sangeet
Jaya raj

2. INTRODUCTION
 THE ORIGINAL COMPANY WAS FOUNDED IN SWITZERLAND IN 1872 BY
JULIUS MAGGI
 THE ORIGINAL MAGGI BRAND CAME INTO EXISTANCE IN 1875 IN
SWITZERLAND.
 MAGGI WAS THE FIRST BRAND TO BRING PROTIENE-RICH LEGUME MEAL
INTO THE MARKET.
 JULIUS MAGGI FOUNDED THE COMPANY MAGGI GmbH IN THE GERMAN
TOWN OF SINGEN
 LATER MAGGI WAS TAKE OVER BY NESTLE IN 1947.AFTER THAT MAGGI
BECOME NESTLE MAGGI.
 MAGGI IS INSTANT FOOD BRAND LIKE NOODLE AND INSTANT SOUP, WHICH
OWNED BY NESTLE SINCE 1947.

3. HISTORY OF THE GROUP & COMPANY
 NESTLE WAS FORMED IN 1905 BY THE
MERGER OF THE ANGLO-SWISS MILK
COMPANY, ESTABLISHED IN 1866 BY
GEORGE PAGE AND CHARLES PAGE,
AND FARINE-LACTEE HENRI NESTLE ,
FOUNDED IN1866 BY HENRI NESTLE.
 NESTLE GREW SIGNIFICANTLY DURING
IN WORLD WAR 1 AND AGAIN FOLLOWING
WORLD WAR 2,EXPANDING IT’S OFFERINGS BEYONDS ITS EARLY
CONDENSED MILK AND INFANT FORMULA PRODUCATS.
 FIRST NESTLE HAS ONLY LIMITED PRODUCTS LIKE CONDENSED
MILK AND INFANT FORMULA PRODUCTS LATER THEY HAVE BEEN
ENTERED INTO OTHER SECTORS ALSO, WHICH ARE WATER
BATTLES,BREAKFAST CEREALS,COFFE AND
TEA,CONFECTIONARY,DAIRY PRODUCTS,ICE CREAMS,FROZEN
FOODS,PET FOODS,CHACOLATES AND SNACKS.

4.  NEATLE WAS LISTED NO.1 IN THE FORTUNE
GLOBAL 500 AS THE WORLD’S MOST PROITABLE
COMPANY WITH MARKET CAPITALISATION OF
US $239.6 BILLIONS.
 NESTLE IS THE LARGEST FOOD COMPANY IN THE
WORLD, WITH MARKET CAPITALISATION OF $247
BILLION US DOLLARS AS OF MAY 2015.
 NESTLE HAS 3,39,000 (2014) THROUGH OUT THE
WORLD.
 NESTLE IS INDIA’S LARGEST FOOD PRODUCTS
MANIFACTURE IN TERMS OF OPERATING INCOME
OF 9806.14 CRORE IN 2014 AND WITH MARKET
CAPITALISATION OF 57,807.26 CRORES IN 2014.


5. TOP BRASS OF THE COMPANY
 PETER BRABECK-LETHMATE IS AN AUSTRIAN BUSINESS.
HE IS THE CHAIRMAN AND FORMER CEO OF NESTLE
GROUP AND HE IS FORMULA 1 CHAIRMAN ALSO.
 PAUL BULCKE IS GLOBAL CEO OF NESTLE
AND HE IS BELGIAN BUSINESS MAN WHO WAS
APPOINTED AS CEO OF NESTLE ON 20TH SEPTEMBER
2007.
 SURESH NARAYANAN IS MANAGING DIRECTOR AND
DIERECTOR (CEO) OF NESTLE INDIA PVT. LTD.
PREVIOUS HE WAS SERVED AS PRESIDENT AND CEO
OF PHILIPHINES.LATER HE TOOK CHARGE FROM
ETIENNE BENET BECAUSE OF MAGGI CONTROVERSY.

6. PRODUCT LINE
MAGGI
SAUCE
SOUPS
NOODLES
VEG ATTA
NOODLES
MASALA
2 MINUTE
MAGGI
MASALA
CHICKEN
TRILLIN
CURRY
ROMANCTIC
CAPSICA
TRICKY
TOMATO
CUPPA
MANIA
MASALA YO
CHILLY
CHOW YO
COOKING
AIDS
PAZZTA

7. MAGGI PRODUCT LINE
 MAGGI HAS 16 VARITIES IN HER PRODUCT LINE.
MASALA MAGGI EGG MAGGI EGG
BHUJI MAGGI
BREAD MAGGI SOUPY MAGGI CHICKEN
MAGGI

8. PRAWN MAGGI TAMATO MAGGI
SALSA MAGGI
CHEESE MAGGI SHORT CRUST MAGGI CORN
CAPSICUM
MAGGI

9.  LEFT OVER MAGGI KEBAB ROLL MAGGI DEEP FRIED
MAGGI
HERBED MAGGI
FRITTERS
 NESTLE HAS LOT OF VARITIES IN MAGGI PRODUCT LINE


10. CURRENT SHARE PRICRE OF NESTLE

11. TARGET MARKET
 MAGGI MAIN TARGET IS JUNK FOOD LOVERS.
 IT IS ALSO TARGET WORKING PROFESSIONAL THOSE WHO
DOES NOT HAVE SUFFICIENT TIME TO PREPARE FOOD.
 IT IS ALSO TARGET CHILDREN THOSE WHO ARE LOVES JUNK
FOOD AND OUT SIDE FOOD.
 IT IS ALSO TARGET SNACK LOVERS…MAGGI ALSO USED AS
SNACK ITEAM.
 THE USP OF MAGGI IS 2 MINUTES PREPARATION AND
MASALA WHICH IS PROVIDED BY NESTLE.
 IT IS ALSO TARGET TEENAGERS WHICH MEANS COLLEGE
GOING STUDENTS.
 IT IS ALSO TARGET NESTLE LOYAL CUSTOMERS…MEANS
WHAT EVER PRODUCT RELEASE BY NESTLE THEY WILL
FOLLOW THAT PRODUCT, BECAUSE TRUST.

12. MARKET SEGMENTATION
DEMOGR
APHIC
SEGMEN
TATION
PSYCHO
GRAPHI
C
SEGMEN
TATION
ECONOM
IC
SEGMEN
TATION
BENEFIT
SEGMEN
TATION

13. MARKETING MIX
 A MIXER OF SEVARAL IDEAS AND PLANS FOLLOWED BY A
MARKETING REPRESENTATIVE TO PRAMOTE A PARTICULAR
PRODUCT OR BRAND IS CALLED MARKETING MIX.
PRODUCT:
 MAGGI IN RECTANGULAR IN SHAPE
 IT IS ALSO AVAILABLE IN DIFFERENT WEIGHTS/SIZES WHICH ARE
SMALL,MEDIUM,LARGE PACKS AVAILABLE.
 IT IS ALSO GOOD AT TASTE AND IT ATTRACTS DIFFERENT AGES
OF THE PEOPLE.
PRICE:
 IT IS AVAILABLE IN DIFFERENT QUANTITIES BASED ON THAT
PRICE PRICE WILL BE DECIDED .
 IT IS AVAILABLE IN VEG,EGG,CHICKEN VARITIES OF MAGGI
AVAILABLE.
 IF PURCHASE LARGE PACK THEY WILL GIVE YOU 20% EXTRA ON
THET PACKAGED WEIGHT.

14. PROMOTION:
 NESTLE PROMOTE THEIR MAGGI THROUGH BRAND
AMBASSIDOR.
 IT WAS PRAMOTED BY AMITHABACHAN,MADHURI DIXIT,PREETI
JINTA.
 IT WAS PROMOTED BY HOARDINS,SOCIAL MEDIA
CAMPAIGN,WALL POSTERS,MAGGI IMAGE TAGS.
PLACE:
 MAGGI WAS STRONG PRESENCE FROM SUPER MARKETS TO
SMALL ROAD SIDE VENDOR.
 MAGGI ALSO AVILABLE IN METRO CITIES,TIER 2
CITIES,TOWNS,VILLAGES AND HAMLETS.
PHYSICAL EVIDENCE:
 THE MAIN PHYSICAL EVIDENCE OF MAGGI IS YELLOW COLOR
AND MAGGI PHYSICAL EVIDENSE IS 2 MINUTES PREPARATION.
PEOPLE:
 CEO AND EMPLOYEES OF THE COMPANY ARE PRAMOTERS OF
THE PRODUCT.
PROCESS:

15. POSITIONING STRATEGY