Nestle is a large food and nutrition company founded in Switzerland in 1866. It produces many well-known brands such as Nestle Milkmaid, Maggi noodles, Nescafe coffee, and more. Maggi 2 Minute Noodles were launched in India in 1982 and became Nestle's flagship brand in the country, as well as globally. Through promotional campaigns, product innovation, and competitive pricing, Maggi has achieved a leading market share in India of 80% in the instant noodles segment.

1. A
nestle
product.

4. Nestlé Company was founded in 1866 by Henri Nestlé. Henri
Nestlé developed a milk based baby food and soon began
marketing. It was the first product of Nestlé.
Nestlé started in 1905 as a merger of the Anglo-Swiss milk
company, which was established in 1866 by two brothers
George Page and Charles Page.
Nestlé is one of the largest food and nutrition company in the
world, founded and headquartered in Vevey, Switzerland.

5. Nestlé Product’s List
• Nestlé Milkmaid
• Ice cream
• Syrups
• Jam
• Honey
• Candies
• Nestlé Fresh
• Natural dahi (curd)
• Nestlé Slim Milk
• Maggi 2 Minute
Noodles
• Maggi Sauces
• Maggi Pizza Mazza
• Maggi Pichkoo
• Nescafe
Cappuccino
• Nestlé Ice Tea
• Nescafe Sunrise
• Nestlé Munch

6. Management Of Nestlé
PERSON DESIGNATION
Antonio Helio CEO/Chairman/
Managing Director
Ashok Kumar Mahindra Director
B Murli Secretary

7. Introduction of
Maggi 2 Minute Noodles
 It’s a brand of instant noodles made by Nestlé India ltd.
 It was founded by the Maggi family in Switzerland in the 19th
century.
 Nestlé launched Maggi for the first time in India in the 1982.
 Nestlé wanted to explore the possible for such an instant
food among the Indian market.
 Maggi has been Nestlé's flagship not only in India. which is
it’s largest market but globally as well.

8. Marketing Objectives
 To promote Maggi noodles as a healthy ready to eat
convenient food.
 To provide line extension by introducing Cup Noodles/Mug
Noodles.
 To upgrade the existing product features vies. packaging,
ingredients, special additives based on consumer feedback.
 The objectives were arrived at based on the analysis of
Ansoff’s Grid.

9. Achievement Of These Objectives
 Promotional campaigns in schools.
 Advertising strategies.
 Product innovation & variation.

10. Currently following are the products which
are being marketed by nestle under the
Maggi Noodles brand other than its 2
minute Maggi noodles are:
 Maggi Vegetable Multigrain Noodles.
 Maggi Vegetable Atta Noodles.
 Maggi Cuppa Mania.

11. New Launch
 Maggi Pasta
 Maggi Magic Cubes
 Maggi Pizza Mazza
 Maggi Bhuna Masala
 Maggi Masala-e-magic
 Maggi Coconut Milk Powder

12. Competitors & It’s Effects
 Companies like Top Ramen,
Indo Nissan, Ching’s , Sun
feast launching a similar kind of
product, Maggi faced major
competition in the market.
 To overcome this competition
Maggi launched Dal Atta
Noodles Sambhar flavour that
failed. New products like
ketchups, soups , tastemakers
also failed getting the Maggi
strategy team into deep
thought.

13. Latest Strategic Improvements
 Strong Customer Relations.
 Good Packaging and Strong Dealer-
Vendor Relations.
 Continuous process innovation.
 Repositioning as a healthier snacks.
 Price Incentives.
 Capturing New Customer Base.
 Meri Maggi.

14. Current Scenario
 Leading Brand in India as well as the world.
 Reasonable competitive pricing.
 Market share of 80% of the instant noodles
segment as of 2011.
 Focus on health benefits with yummy taste.
 Diversification in terms of variety in flavours &
pricing.
 Creative interaction blogs for customers like
www.maggi-club.in & www.meandmerimaggi.in

15. Any question ?.......

16. Thank
You