Maggi assignment

1. Maggi
Maggiis the one of the most iconic and popular
brands in india .Even most of the people call
noodles only as a maggi, this is how a brand name
of maggi is very popular in india. The maggi brand
was founded by Julius maggi in the year 1886 in
Switzerland. Maggiwas positioned as 2 minute
noodles with a punch line quickly grasped the
attention of consumers in india. Maggiis getting
famous between kids because kids love the taste,
not only kids but also all the age group people
usually like maggi . Nestle marketed maggi as a
snack they knew that they cannot compete in main
food items but they had a huge scope in snacks
market in india. Maggiis so popular among all age
groups fact that when you had nothing else to eat
you cooked maggiand eat , everyone did the same.
Some entrepreneur done startup business by
opening restaurants with maggi recepie offered in
many variants like cheese maggi,buttermaggi
,chicken maggietc . Nestle launches few more
flavours of instant noodles like aata noodles
,chicken noodles ,fusian spicy garlic, bangkok sweet
chilli ,cuppa noodles etc to give more opportunity
for conumers to taste differents variants.

2. Product life cycle of maggi
We all know that maggi banned in india in 2015 due to
high lead content, thus it is going through declining
stage . Nestle is conducting a lot of research and return
to market by advertising campaign to win back the
trust of members of Indiancommunity. Nestle restart
from scratch and come up with something new and
better which help maggi selling its products in
future.Since it has launched dozen of products under
the brand that helped them to regain much lost
ground.Maggibuilda strong relationship in india in all
age consumer group who know the taste and quality
of maggi , its dosen’t take a time for maggito regain his
position . Currently maggi is in maturity stage because
there are few competitors which give tight competition
to maggi in the market like top ramen, chings
noodles,wai wai, patanjalinoodles & substitute
products passta etc which makes sales of the maggi
product to reach a plateau and stop increasing. It
doesn’t mean that the maggi sales decrease, growth
might be there but it would be small.
Ankit sha